We Fixed It, You're Welcome
Business & Finance
About
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!
Episodes
- Allbirds’ AI Reboot: Bold Leap or Giant Misstep
Allbirds, a footwear brand, announced its repositioning as an AI infrastructure company after losing significant market value. This episode discusses whether this pivot is a genuine turnaround strategy or a temporary measure to attract inv…
- Napster’s Confusing Comeback
This episode discusses Napster's attempt to re-enter the music industry as an AI-powered platform. It explores the company's history, its challenges, and its potential for success in the current creator-driven music ecosystem.
- Replay: Lego’s Grown Up Gamble
The panel and guest Leo Battersby analyze LEGO's shift toward adult-focused products and premium sets. They discuss the strategic risks and implications of prioritizing adult collectors over the company's traditional focus on children's op…
- Replay: Southwest’s LUV Lost
This episode examines the tension between Southwest Airlines' financial success and declining customer loyalty. Host Aaron Wolpoff and brand strategist Rene Huey-Lipton discuss the impact of strategic policy changes, marketing campaigns, a…
- Are There Too Many Managers?
In this episode, economist Ron Hetrick joins the show to discuss the prevalence of management roles in modern organizations. The conversation explores the impact of leadership structures on productivity, the effect of layoffs on middle man…
- Is Outer Space for Everyone?
Guest Christopher Hearsey joins the hosts of We Fixed It, You're Welcome to discuss the impact of commercial spaceflight and private companies on the future of space exploration. The episode covers the economics, legal framework, and socie…
- Can Target Hit the Bullseye Again?
The panel analyzes Target's decision to lower prices on thousands of items to combat declining sales and foot traffic. They discuss whether this strategy can effectively restore brand trust and loyalty in a competitive retail market.
- Hired or Hustled? Avoiding Job Search Predators
This episode of We Fixed It, You're Welcome examines the rise of questionable job search services that target unemployed candidates. The panel discusses how to identify predatory platforms and recruiters, while offering advice on navigatin…
- Southwest’s LUV Lost
Host Aaron Wolpoff and strategist Rene Huey-Lipton explore the disconnect between Southwest Airlines' financial success and declining customer loyalty. They analyze how recent policy changes and marketing campaigns are impacting the brand'…
- The Reese’s Controversy with Brad Reese
Brad Reese joins the show to discuss his concerns regarding changes in Reese’s product quality and ingredients under Hershey’s management. The episode explores consumer feedback, label changes, and the impact of these shifts on brand trust…
- The Tipflation Trap – Who Eats the Cost?
In this episode, hosts Aaron and Melissa, joined by restaurant consultant Mark Moeller, delve into the issue of "tipflation." They examine the rising costs in the hospitality industry, the psychology of tipping, fee transparency, and propo…
- The Automation Irony: Why Are We Still Working So Hard?
In this episode, Steve Ferman joins the show to discuss the “automation irony,” explaining why increased automation often leads to heavier workloads rather than time-saving. The conversation focuses on leadership and operational strategy a…
- Super Bowl Commercials – Do They Really Work?
This episode explores the efficacy of Super Bowl commercials, analyzing the economics, strategic rationale, and return on investment of these high-cost marketing spots. Guests Anaka Kobzev and Amelea Renshaw join the panel to evaluate rece…
- The Pinterest Paradox: From Pins to Purchases
This episode explores Pinterest's transition from a platform for inspiration to one focused on fast e-commerce, joined by Leon Lin. The discussion examines the challenges of navigating monetization without compromising user trust or brand…
- Lego’s Grown Up Gamble
This episode examines LEGO’s strategic shift toward adult collectors and premium, instruction-heavy sets. The panel discusses the risks of this pivot compared to its traditional focus on open-ended play and suggests strategies for maintain…
- Dry January: The Business of Not Drinking
This episode explores the business impact of Dry January, discussing how the trend influences bars, restaurants, and beverage brands. The panel examines whether the movement signals a long-term shift toward mindful consumption or is merely…
- REPLAY: How Much Are Our Fixes Worth? Let's Find Out Together!
Financial expert Lukas Sundahl joins "We Fixed It, You're Welcome" to analyze the potential financial impact of proposed business strategies for Southwest Airlines, Party City, and Jaguar. The episode uses financial modeling to estimate ho…
- REPLAY: Jaguar’s EV Rebrand — How to Fix a Luxury Icon
This episode analyzes the challenges faced during the Jaguar electric vehicle rebranding process, examining marketing failures and the balance between heritage and innovation. It discusses the impact on the brand's identity and strategies…
- REPLAY: American Eagle: Jeans, Genes, and Controversy
In this episode of "We Fixed It, You're Welcome," marketing expert Lola Bakare joins the hosts to discuss the controversy surrounding American Eagle's ad campaign with Sydney Sweeney. The panel analyzes the importance of inclusive marketin…
- Crowdsourced Fixes Vol. 2
In this season-ending episode, the panelists discuss various crowd-sourced fixes submitted by listeners for companies such as Carnival, Amazon, and Uber. The conversation focuses on improving loyalty programs, customer experiences, and del…
- Campbell’s in Hot Water: Simmering the Brand Back Down
This episode of We Fixed It, You're Welcome examines the fallout at Campbell’s following a scandal involving a senior executive. Joined by brand growth advisor Javier Farfan, the panel discusses the internal cultural implications, brand tr…
- Avoiding the Culture Shrug
The podcast episode "Avoiding the Culture Shrug" discusses why some movies, products, and brands fail to make a cultural impact, becoming infamous flops or disappearing without a trace. It delves into the reasons behind this "culture shrug…
- Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top
This episode features Paul Tuscano, former Chief Digital Officer at KFC US, analyzing Wendy's brand challenges and proposing a strategic plan for its revival. The discussion covers digital transformation, menu strengths and weaknesses, and…
- Humans vs Robots? The Real Future of Work with Dr. Aadeel Akhtar, CEO of Psyonic
This episode features Dr. Aadeel Akhtar, CEO of Psyonic, discussing the future of work and the role of robotics. The conversation explores whether robots pose a threat or an opportunity, how bionic hands are impacting lives, and the collab…
- Ticketmaster & Unfixed Price Tactics: What’s The Real Cost?
This episode examines rising prices and hidden fees across industries, featuring Fractional CFO Elaine Bogart. It breaks down financial tactics like surge and algorithmic pricing, discussing their impact on consumers and the importance of…
- Victoria's Secret Struggles: Uplifting an Intimate Empire
This episode examines how Victoria's Secret lost its cultural dominance due to shifts in beauty standards and inclusivity. It analyzes their rebranding efforts, competition, and the internal changes needed for genuine transformation, discu…
- The Wikipedia Crisis: Surviving AI & Political Problems
This episode of We Fixed It, You're Welcome discusses Wikipedia's multifaceted crisis, driven by AI traffic diversion, political pressures, and declining resources. Hosts Aaron, Melissa, and Qadira examine potential solutions for Wikipedia…
- Fixing Ben & Jerry's After the Meltdown
This episode of "We Fixed It, You're Welcome" discusses the challenges Ben & Jerry's faces after co-founder Jerry Greenfield's departure. It examines how Unilever can uphold the brand's social mission, rebuild customer trust, and manage fo…
- REPLAY: TikTok – Ban Or Boom?
This episode of "We Fixed It, You're Welcome" features a panel including Braeden Sorbo, Dylan Conroy, and Sam Palazzolo discussing the potential US ban of TikTok. They explore national security, data privacy, content moderation, and the im…
- The Disney+ Magic Equation With the Man Who Built It
Michael Cerdá, who helped build Disney+ to over 100 million subscribers, shares insights into the platform's strategy, including the launch, bundling decisions, and the role of AI and personalization in future retention. The episode also c…
- Labubu’s Business Strategies Unboxed
This episode of 'We Fixed It, You’re Welcome' features Manuel Torres Port discussing Labubu's rise as a cultural phenomenon. The panel analyzes the brand's strategies, including scarcity, community building, and user-generated content, dra…
- How Much Are Our Fixes Worth? Let's Find Out Together!
In this episode of We Fixed It, financial expert Lukas Sundahl evaluates the potential financial impact of business strategies. The team analyzes hypothetical fixes for Southwest Airlines, Party City, and Jaguar, estimating potential reven…
- Meme Stocks & Why Most Investors Lose
This episode of We Fixed It, You’re Welcome discusses the meme stock phenomenon, including GameStop and AMC, examining how online communities fueled the frenzy, the risks for investors, and the impact on companies and employees.
- Beyond Meat & the Future of Plant-Based Food
The "We Fixed It, You're Welcome" podcast episode analyzes Beyond Meat's rebranding to "Beyond," discussing market saturation, ingredient simplification, and the company's pivot to broader plant-based options amidst financial challenges.
- AI in the Classroom: Navigating the Future of Learning with Dr. Marc Wolpoff
Dr. Marc Wolpoff joins the show to discuss the role of AI in education, covering topics such as academic integrity, critical thinking, and the challenges of integrating AI tools like ChatGPT into the classroom. The episode explores how to…
- Taylor Swift & The Orange Glitter Effect
This episode discusses how brands engage with cultural phenomena like Taylor Swift's trends, focusing on the concept of "cultural currency." It explores the challenges of maintaining authenticity while participating in viral moments, the i…
- AT&T’s Culture Challenge: Profits vs People
This episode examines AT&T's workplace culture challenge, questioning whether the company prioritizes profits over people following a controversial return-to-office memo. It delves into the shift from loyalty-based culture, the impact on e…
- Jaguar’s EV Rebrand — How to Fix a Luxury Icon
This episode analyzes Jaguar's unsuccessful EV rebrand, discussing the marketing failures, the backlash from loyal customers, and potential strategies to restore the brand's image while integrating electric vehicle innovation.
- Essence Fest: Fixing a Cultural Icon
The We Fixed It, You're Welcome podcast discusses challenges faced by Essence Fest, including operational issues and declining attendance. Hosts propose solutions like regionalizing the event, focusing on local vendors, and creating pop-up…
- American Eagle: Jeans, Genes, and Controversy
The podcast episode "American Eagle: Jeans, Genes, and Controversy" features marketing expert Lola Bakare discussing American Eagle's ad campaign with Sydney Sweeney. The hosts and guest explore inclusive marketing, consumer engagement, an…
- Reviving New York City Tourism
In
- Fixing Krispy Kreme's Meltdown
In this episode of "We Fixed It. You're Welcome," hosts Aaron Wolpoff and Melissa Eaton, along with guest Qadira Oliver, analyze Krispy Kreme's recent difficulties, such as its partnership issues with McDonald's and declining stock. They s…
- Bowflex's Bankruptcy and Recall Saga
The hosts and guest Lukas Sundahl discuss Bowflex's bankruptcy and recall, exploring issues of corporate accountability, consumer rights, and potential brand rehabilitation strategies.
- Fixing Uber's Accessibility Issues
This episode of "We Fixed It, You're Welcome" addresses Uber's accessibility challenges for passengers with disabilities, featuring advocate Michael Hingson. The discussion covers service animals, ADA compliance, driver training, and feedb…
- Weight Watchers: Reinventing a Diet Empire
The hosts of "We Fixed It. You're Welcome." analyze Weight Watchers' financial challenges and market position. They propose revitalization strategies, including embracing telehealth, GLP-1 medications, and leveraging the brand's reputation…
- Revisiting Southwest's Loyalty vs. Profit Dilemma
The 'We Fixed It, You're Welcome' podcast revisits Southwest Airlines' recent controversial changes, including baggage fees and assigned seating. The panel discusses the potential impact on Southwest's brand identity, explores financial mo…
- Revisiting CEOs Who Fail Upward
This episode examines CEOs who fail upward, using examples like Adam Neumann, Billy McFarland, and Travis Kalanick. The panel discusses systemic issues, leadership qualities, and accountability, offering red flags for identifying problemat…
- Revisiting Starbucks' Brand Dilemma
The hosts of "We Fixed It, You're Welcome" revisit Starbucks' brand challenges, discussing its identity crisis, competition, and controversies. They propose a hybrid model separating quick service (Express) from community spaces (Lounge) a…
- Crowdsourced Fixes: Audience Solutions Explored
This episode of "We Fixed It, You're Welcome" delves into crowdsourced fixes submitted by listeners. The hosts discuss ideas for healthier Starbucks drinks, streamlining Costco checkouts, improving magazine subscription cancellations, and…
- Indeed's Dilemma: Adapt or Fade
In this episode, hosts discuss the challenges facing Indeed and the job board industry, exploring the impact of fractional work and proposing solutions like better curation and embracing new hiring trends to regain relevance.