Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?
Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about? 'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. A great 9 minute listen!