Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Ken Muench, CMO of Yum! Brands, discusses his career, marketing strategy, and the R.E.D Marketing framework. The episode covers how Taco Bell, KFC, and Pizza Hut approach innovation, creative risk-taking, and maintaining cultural relevance.