Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Business & Finance
About
Welcome to Time for a Reset , the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape. New episodes drop regularly. Tune in, reset your thinking, and get ready to turn strategy into action.
Episodes
- Putting Products at the Centre of Brand Building at Flora Food Group
In this episode, Tiffany Wilburn is joined by Joanie Kwok from Flora Food Group to explore the intersection of data, creativity, and product innovation. Joanie shares her perspective on why the marketing industry needs a reset on how it vi…
- Building Global Brands through Campaigns and Loyalty
Travel choice has never been greater, so clarity has never been more important. In this episode of Time for a Reset, Natalie Wills, Senior Vice President of Integrated Marketing and Creative, explains how Expedia Group’s refreshed brand pl…
- 99 - The Renaissance of Marketing in the Age of AI with Raja Rajamannar, Mastercard
In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Fiona Davis speaks with Raja Rajamannar , Senior Fellow and former CMO of Mastercard and one of the most influential voices in mo…
- 98 - Marketing Isn’t a Department, It’s a Business Strategy: Pardeep Duggal Explains Why
In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Nick King speaks with Pardeep Duggal , Global Marketing Director at Bupa Global , about why marketing must sit at the heart of bu…
- 97 - Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted
In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Fiona Davis sits down with Andrew Smith , Senior Director of Brand at Vinted , to unpack why radical honesty and not polished pur…
- 96 - The Marketing Reset: Conversations with 8 Industry Leaders
In this special Best of 2025 episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , we revisit the most defining marketing conversations of 2025 from eight global marketing leaders across CPG, reta…
- 95 - Coloring the World with Creativity and Innovation: Victoria Lozano, CMO at Crayola
In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Nick King speaks with Victoria Lozano , CMO of Crayola , about what it truly takes for legacy brands to stay culturally relevant.…
- 94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth
In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Tiffany Wilburn welcomes Lucas Mack , Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and br…
- 93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape
New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't re…
- 92 - Why Marketing Doesn’t Require Endless Data, Just the Right Signals with Paul Wright from UBER
🎙️ New episode of Time for a Reset ; brought to you by Overline. “We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising nee…
- 91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank
"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing D…
- 90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers
At Cannes Lions 2025, Time for a Reset went bigger, recording a two-part podcast special in partnership with Nectar360. Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, a…
- 89 - Special Cannes Lions Edition 2025 Part 1 - Global Brands
In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the sei…
- 88 - The Playbook for Balancing Brand and Performance Marketing with Christina Thelin, CMO of CarParts.com
"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com. On this episode of Time for a Reset , Marketin…
- 87 - Data, Diversity, and Disruption: Ariela Nerubay, CMO of Jumex USA, Unpacks Her Playbook for Driving Brand Growth
Tune in to Time for A Reset "I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you…
- 86 - Breaking Down Silos: Lessons for CPG Marketers for Unlocking Customer Insights, with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven
Tune in to Time for A Reset “There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven The latest episode of Time for a Reset M…
- 85 - Navigating the Future of Retail Marketing JBPs: Balancing Collaboration and Complexity with Paul Stafford, Head of Retail Media at Superdrug
Tune in to Time for A Reset "The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug. The latest episode of Time for a Reset Marketing Podcast: Insights from G…
- 84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares
Tune in to Time for A Reset "The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares. The latest episode of Time for a Reset Ma…
- 83 - From Busyness to Business Growth: Global Brands with Local Impact, and the Importance of Strategy & Creativity in the AI Era - With Nestlé’s Mo Kingston
Tune in to Time for A Reset How do global brands scale in fundamentally different and culturally diverse markets? "You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies H…
- 82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO
Tune in to Time for A Reset What is the secret formula for sustainable brand growth at Coca-Cola? “Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and rel…
- 81 - The Neuroscience of Ads: Unlocking Consumer Behaviour with Co-op Media, Insights from Dean Harris
“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building;…
- 80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken
“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consu…
- 79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail
"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads In this epis…
- 78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360
In this episode, we speak with Amir Rasekh , the Managing Director at Nectar360 , a fully integrated loyalty, insights, and media services company. Here are some key talking points from the episode: Challenging the narrow view of retail me…
- Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail
“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are sta…
- Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands
“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversat…
- Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA
"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this…
- Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future
"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast…
- Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK
"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those…
- Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024
“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” C…
- Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR
“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketin…
- Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024
“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: Th…
- Episode 69 - Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind
Welcome to Time for a Reset: The Marketing Podcast with Global Leaders , where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increa…
- Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow
Ben Carter, Global Chief Customer and Marketing Officer at Carwow , unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares…
- Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
Our guest Caroline Harrison , Director and Head of Digital Marketing at HSBC UK . shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenu…
- Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders , Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh , Global VP of Transformation at Unilever and Member of the Supervisory Boa…
- Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders , Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis , Head of Digital Marketing at Lloyds Banking Group . You can also get an excel…
- Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram , VP of Marketing and Customer Insights at Albertsons Companies . You can also g…
- Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer , CMO of HMD Global , the holding company for Nokia Phones. You can also g…
- Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson , Senior Vice President of Digital Consumer Engagement at BBC Studios , a commercial sub…
- Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley , Head of Personalisation and Retail Media at John Lewis Partnership . The John Lewis Partn…
- Episode 60 - From C-Suite Alignment to Becoming Data-Driven: Insights from 10 Marketing Leaders
In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the…
- Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter
On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter , Global Transformation Director at Reckitt , a renowned global and l…
- Episode 58 - Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola
In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin , the In-Store Experience Marketing Lead at Coca-Cola . Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, th…
- Episode 57 - How Data and Creativity Collide in B2B Marketing with Olya Dyachuk of Heineken
In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk , Data-Driven Media Director at Heineken . We discuss the importance of sustainability and diversity in marketing, the role of data and t…
- Episode 56 - Mastering the Data & MarTech Realm. Stuart Colman. Part 2
In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvem…
- Episode 55 - Mastering the Data & MarTech Realm. Stuart Colman. Part 1
In this episode of the Time for a Reset podcast, Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman , Founder of Colman Media, Data, and Technology , to discuss the need for a r…
- Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion. Jesh Sukhwani, Lenovo
In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani , Global in-housing Media & COE Director at Lenovo , a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and i…
- Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale. Amy Weisenbach, NYT
In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach , SVP and Head of Marketing at The New York Times . The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid su…
- Episode 52 - Are Marketers Growth Drivers? Jordan Liebman, Blue Jeans by Verizon
In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman , VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon , for a deep dive into the marketing challenges in the B2B space and how…