TheInquisitor Podcast with Marcus Cauchi
Business & Finance
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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Episodes
- Reed Nyffeler on Leadership, Legacy, and the Long Game
Most leaders say they're playing the long game. Their decisions tell a different story. In this episode, Marcus Cauchi sits down with Reed Nyffeler — entrepreneur, operator, franchise builder, and author of Lead Exponentially — for an hone…
- From Farm Boy to Financially Free: Ron Kmetovicz on Multiple Revenue Streams, Ghost Accounts, and Why Your Emotions Are Your Biggest Market Risk
What if financial independence isn't a number — it's a system? In this episode, Marcus sits down with Ron Kmetovicz — engineer, entrepreneur, and author of Ghost Money the Book — to dig into what financial independence actually looks like,…
- Andy Weins: How the Words Your Sales Team Uses Are Costing You Deals — and How to Fix It
Most sales leaders invest in process, technology, and training. Almost none of them invest in the one lever that silently controls all three: the language their people use — out loud and in their own heads. Andy Weins has spent 20+ years i…
- Ryan Berman - Risk to Relationship in B2B Sales, Procurement Strategy and Total Cost of Ownership
In this episode of The Inquisitor Podcast, Marcus Cauchi and Ryan Burman discuss procurement in B2B sales, buyer psychology, total cost of ownership, and how sales teams can build trust with procurement instead of fighting it. The discussi…
- Why 90% of Salespeople Think They're Trusted (And Only 30% Are) with Rowly Hirst
What does it actually mean to be a trusted adviser and, how would you know if you were one? Most customer-facing professionals believe they're trusted. Their customers largely disagree. That gap is the problem Rowly Hirst has spent his car…
- Alex Buckles - Partnerships Without Fantasy: Why Your Channel Produces No Pipeline
The Honest Conversation Nobody Else Is Having Every founder reads the analyst reports. Every sales leader nods along in the conference sessions. Partnerships are the future. Ecosystems are everything. Co-selling is the key to unlocking fas…
- Why Buyers Don't Trust Salespeople - And What CEOs Can Do About It with Andy Hough
If you run a business with a sales team, this episode will make you uncomfortable. That's the point. Marcus Cauchi and Andy Hough have a no-holds-barred conversation about why sales has become distrusted, what's causing it, and what founde…
- The LinkedIn Playbook for B2B sales - with Graham Riley
In this episode of the Inquisitor Podcast, host Marcus Cauchi talks with LinkedIn expert Graeme Riley, a platform user since 2004 and business development consultant since 2012, to cut through the noise and get practical about what actuall…
- Negotiation Without the Games: Todd Caponi's Four Levers Framework
Stop leaving money on the table. In this episode, sales historian and author Todd Caponi reveals why traditional negotiation tactics are destroying trust, eroding margins, and creating unsustainable business models. Todd shares the revolut…
- From Challenger to Framemaking: Redefining Modern B2B Sales with Karl Schmidt
Most B2B deals don’t end in “no”. They die quietly. No decision. No movement. No momentum. In this episode, Marcus Cauchi speaks with Karl Schmidt,one of the leaders of the research teams that helped 100s of companies take advantage of the…
- Beyond "Good Enough": Eliminating the Mediocrity Trap in Sales with David Brock
Are you settling for "good enough" while your sales organisation invests in an 85% loser rate? In this episode, Marcus Cauchi sits down with David Brock, author of "Is Good Enough Good Enough? Mindsets and Behaviors for Sales Excellence,"…
- Peter Wheeler: Why Your Sales Team Isn’t Performing and How to Fix It
Why do so many sales teams stumble despite talented hires? In this episode, Peter Wheeler, serial entrepreneur and expert in scaling revenue velocity for early-stage organisations, explores the decline of apprenticeship in modern sales and…
- Ken Ward - The End of Predatory Sales: Building Sustainable Growth
For busy leaders who want growth without the burn The bottom line Modern sales is not about hunting trophies. It is about helping customers make good decisions. Sometimes that decision is not you. That is not weakness, it is credibility. I…
- How Tom Stearns Transformed His Consulting Business and Work-Life Balance
In this episode, I chat with Tom Stearns, a consultant to CEOs and CROs, about how mentorship helped him redefine and scale his business. Tom shares how he gained clarity, focused on the right clients, shortened sales cycles, increased dea…
- Steve Burnett: How One Founder Grew 300% and Achieved Financial Freedom Despite COVID, Divorce, and Cancer
Steve’s journey was marked by sheer graft and some brutal personal blows. His first five years were, in his own words, madness. Eighteen to twenty hour days, six days a week. Then came a messy divorce, COVID and throat cancer. The Founder…
- Charles Green: Decoding Trust in Sales, Why Intimacy Beats Credibility
Why Trust Breaks Down and What To Do About It In this episode, Marcus talks with Charles Green, one of the genuine heavyweights in the world of trust and commercial relationships. If you lead a mid market scaling tech firm and you suspect…
- Jordan Corn - Performance Reviews: Festival of Fiction or Growth?
In this episode, Jordan Corn and Marcus Cauchi dissect the deeply flawed traditional approach to employee performance evaluation, the "Annual Festival of Fiction". They challenge the idea that reviews serve their intended purpose and share…
- Parker Mills - Stop Chasing RFPs: The Smarter Way to Win in Public Sector Sales
This episode of The Inquisitor Podcast features Parker Mills, Account Executive at ServiceNow and author of State and Local Government Sales: Beyond the Bid . Parker exposes the systemic dysfunction created when short-term sales culture sa…
- Matthew Dashper-Hughes: You will only ever be paid as much as you really think you are worth
Why do brilliant professionals consistently underprice themselves? In this conversation, Marcus and Matthew Dashper-Hughes dissect the psychological barriers that prevent founders, executives, and elite salespeople from commanding their tr…
- Scott Aaron: Authenticity, AI, and the Definitive LinkedIn Growth Strategy
In this episode of The Inquisitor, host Marcus Cauchi sits down with Scott Aaron, co-founder of The Time to Grow , to explore the power of authenticity in marketing and sales. Scott helps coaches, consultants, and service professionals sca…
- Ben Wiener: The Brutal Truth About Pitching and Fundraising
Most founders lie to themselves long before they ever pitch an investor. They convince themselves their story is clear, their deck is solid, and their passion will carry them through. The truth? Investors can smell self-deception a mile aw…
- The Story You Tell Yourself Is Running Your Business
If you think your growth problem is about tactics, targets, or team structure, this episode might sting, in the best way. I’m joined by Emma Thompson, The Sales Therapist, who helps founders, leaders, and sales teams uncover the real issue…
- Innovation or Stagnation? Ron Brumbarger on Leading Through Uncertainty
In today’s fast-moving VUCA world (Volatile, Uncertain, Complex, and Ambiguous) businesses can no longer afford to confuse motion with progress. In this high-impact episode, we sit down with Ron Brumbarger, American entrepreneur and founde…
- The 'Grey Space' Advantage: Rob Israch's Masterclass on Scaling from Startup to SaaS Powerhouse
Marcus welcomes Rob Israch, President of Tipalti – a late-stage, fast-growth SaaS company in the finance sector. Rob shares his extensive experience from NetSuite, Intuit, and GE, detailing his unique journey from marketing to president, a…
- Unleash Your Freedom Through Process – A Transformative Dialogue with Adi Klevit
Are you bogged down by the daily grind, struggling to scale, or feeling like your business owns you instead of the other way around? This episode of The Inquisitor Podcast is your roadmap to liberation. Join host Marcus Cauchi and special…
- Ryan Clark: Standing Out In a Sea of Sameness
Standing Out in a Sea of Sameness - Selling with Relevance, Integrity, and AI Key Themes and Takeaways 🔹 Use AI to elevate, not replace, your thinking Ryan explains how he uses tools like Claude to extract specific language from a prospec…
- Mike Davis-Marks: What a Nuclear Submariner Knows About High-Pressure Decision Making & Servant Leadership
In this episode of The Inquisitor Podcast, host Marcus Cauchi speaks with Michael Davis-Marks, a veteran of the Royal Navy who commanded a nuclear-powered submarine and now focuses on leadership development and advocating for the veteran c…
- Edward Ingham: Sales Got Easier the Day I Stopped Pitching - finding fulfilment and results through client-centric selling
In this episode of The Inquisitor podcast, host Marcus Cauchi interviews Edward Ingham about his journey from traditional, product-focused sales to a more customer-centric approach. The conversation delves into the real-life moments that s…
- Avner Baruch: Why Misalignment Is Killing Your Go-To-Market Strategy (and How to Fix It)
In this episode, Marcus speaks with Avner Baruch about the invisible costs of misalignment in go-to-market functions and why focusing on traditional sales metrics like ARR and conversion rates often misses the point. Avner shares his journ…
- Matt Gaskin: Lean Principles for High Performance Selling
Lean Selling: How to Make Buying Effortless & Ethical 🔍 What if selling wasn’t about ‘closing’ but about making it effortless for customers to buy? This episode dismantles outdated, wasteful, and buyer-hostile sales tactics, replacing the…
- Brian Ahearn: Influence of Manipulation? The Ethical Sales Advantage
What if influence wasn’t about tactics and persuasion but about truth, trust, and genuine human connection? In this episode, Brian Ahearn, Chief Influence Officer at Influence People and faculty member at the Cialdini Institute, unpacks th…
- Mindset Habits & Strategies of Top Salespeople with David Weiss (recorded August 2020)
Sales Mastery & The Infinite Game with David Weiss Episode Summary: David Weiss explores the mindset, habits, and strategies that set top sales professionals apart. From intentional career development to enterprise sales best practices, Da…
- Matt Gaskin - Lean, Selling & Why Most Transformations Fail
What if everything you thought you knew about transformation was wrong? In this episode, Marcus Cauchi and Matt Gaskin cut through the nonsense and dive into the brutal truths about why most change programs flop—and what Lean really looks…
- Rob Goddard: Sell More Scale Faster Exit Strong
Selling your business is the biggest deal you’ll ever close, but are you set up to get the best possible outcome? In this episode, Rob Goddard, business acquisitions and sales expert, shares how to maximise valuation, avoid costly mistakes…
- Rebecca Gebhardt discusses From Leaderboard to Leadership
Leaderboard to Leadership with Rebecca Gebhardt & Marcus Cauchi Summary: This episode offers more than a sales leadership lesson—it’s a blueprint for transformation. Rebecca and Marcus challenge outdated thinking about leadership, relation…
- Trust, Risk & Authentic Sales Strategies with Procurement Expert Mike Lander
Episode Overview: In this episode, Marcus Cauchi hosts Mike Lander, a seasoned procurement director turned sales trainer, who shares insights from both sides of the procurement and sales processes. The conversation centers around improving…
- Jeff Standridge - Building Lasting Business Relationships: Trust, Integrity, and Long-Term Success
In this episode, Jeff Standridge and Marcus Cauchi discuss the importance of a client-centred approach in business relationships. They emphasise prioritising relationship-building over immediate sales, focusing on finding lifetime customer…
- Roee Hartuv: Sustainable Efficient Process Driven Growth
Roee Hartuv, a former combat helicopter pilot and current expert at Winning by Design, shares insights from his unique journey from the military to revenue architect. His profound understanding of the importance of process design helps ide…
- Transforming Sales: Ethical, Relationship-Driven with Leah Borges
Key Takeaways: Ditch Cold Outreach: Creates distrust; focus on building relationships early. Value First: Understand buyers deeply and empower their vision. Measure Right: Prioritize value per hour, not dials or meetings. Cultural Fit: Hir…
- Mary Gentile - Speaking Truth to Power Without Getting Fired
Mary Gentile discusses her book "Giving Voice to Values" and insights on navigating ethical dilemmas in business. Key Takeaways Mary's approach focuses on rehearsing and pre-scripting effective ways to voice one's values when facing ethica…
- Hot Revenue Webinar 2 - The Ally Method with Dan Pfister, Suzanne and Marcus Cauchi
This is the 2nd Webinar in our Hot! Revenue Series Book 30 minutes with Marcus: https://calendly.com/marcuscauchi/revenue-audit-debrief Take the selling aptitude test https://bit.ly/NewSellingAptitudeTest
- Hot Revenue Webinar 1 - Customer Winback with Dan Pfister and Marcus Cauchi
The 1st of 3 Webinars in our hot revenue series.
- Teddy Peck: Empathy in Leadership: The Key to High-Performing Teams
Marcus Cauchi and Teddy Peck dive deep into the art of effective sales management. This episode is packed with insights for sales leaders and managers who value empathy, integrity, and continuous improvement. Core Takeaways: - Empathy and…
- Chris James Explains Why Training the Trainer Matters
Why Top Performers Struggle to Transfer Skills: Many top performers have honed their skills over time without fully understanding how they do what they do. When they move into management, they often tell, direct, and assume their team unde…
- Kyle Gray: Create Credibility Faster Through Strategic Communication & Storytelling
The smarter and more experienced you get, the more important it is for you to hear this. You're facing dangerous pitfalls. Listen and discover how to avoid them. Make sure you have a pen and paper ready. Kyle Gray uses the life changing im…
- Lloyd Stokes: Strategic Recruitment: Building High-Growth GTM Teams
Lloyd Stokes (Sauced) works with CEOs, Founders and Leaders of fast growth SaaS and Tech Companies & VC firms recruiting GTM teams. Lloyd shares some valuable insights about Sales & Leadership from a Hiring perspective, sharing stories fro…
- Kent Bredahl: Boosting Loyalty, Driving Growth
Kent Bredahl drives company growth by enhancing customer loyalty and optimizing customer lifetime value. He challenges conventional customer engagement methods and provides a diverse toolbox, including tools for measuring customer satisfac…
- Susanne Schuler: From Rwanda's Unity to Boardroom Harmony - Transforming Conflict into Bridges of Cooperation
TheInquisitor Podcast, brings you Susanne Schuler, world class international mediator, coach, and facilitator, to delve into the nuances of communication, conflict resolution, and leadership in challenging times. We dive deep into strategi…
- Jamie Reeves: Are You Chasing Success or Just Playing a Game of Status Management?
Get ready for a mind-bending episode that will challenge your definition of success! Jamie Reeves and Marcus Cauchi team up to tackle the illusion of achievement and the quest for true fulfilment. Jamie, the mastermind behind a seven-figur…
- Frank Byskov: Are Ethical Investments Smart Money?
In this episode of the Inquisitor podcast, host Marcus Cauchi sits down with Frank Byskov, a financial advisor and wealth manager at 44 Financial, to delve into the world of sustainable investment—a subject that has not been extensively co…