TRENZ Unpacked - Heading back to TRENZ 2025 with Thomas Orr
In this episode of The Tourism Chat Show, host Michelle Caldwell introduces the 'TRENZ Unpacked' series, highlighting the significance of the ongoing TRENZ event. Special guest Thomas Orr from Helisika shares his success as a first-time exhibitor this year, focusing on initial expectations, the benefits of shared stands, cost-effectiveness, and the importance of relationship-building. The discussion explores preparation strategies for appointments, personalised pitches, effective networking, and individualized follow-ups. We also discussed product development based on market gaps, leveraging new products for buyer interest, and the long-term benefits of participation in trade shows for boosting local businesses and enhancing New Zealand's global appeal. 00:00 Welcome to the Tourism Chat Show 00:12 Introduction to TRENZ Unpacked 00:37 Applications for TRENZ Now Open 06:41 Interview with Thomas Orr 07:21 Thomas' Experience at TRENZ 10:59 Challenges and Adaptations 12:50 Securing Appointments and Building Relationships 13:43 Evaluating the Value of TRENZ 15:51 Immediate Success and Future Growth 17:08 High-End Packages and Client Satisfaction 17:28 First Trade Show Experiences 17:47 Tips for First-Time Attendees 18:57 Tailoring Presentations for Different Clients 20:08 The Importance of Networking 21:42 Effective Follow-Up Strategies 23:57 Developing New Products for Trade Shows 25:45 Looking Forward to TRENZ 2025 27:06 Advice for Prospective Exhibitors 28:48 Conclusion and Final Thoughts This episode is brought to you with the support of Tourism Industry Aotearoa and the TRENZ Events team. If you'd like to register to come to TRENZ in 2025, please click here for details https://www.trenz.co.nz/trenz/sellers _______________ Powered by https://www.destinatenz.com If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Today's Guest: Thomas Orr - https://www.helisika.co.nz/ TRENZ - https://www.trenz.co.nz TIA - https://www.tia.org.nz/ Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast