Making the Switch - with Tim Barke
Navigating New Zealand's Tourism: From Dive Masters to Sustainable Practices In this episode of the Tourism Chat Show, host Michelle dives into New Zealand's dynamic tourism industry with special guest Tim Barke. They discuss Tim's fascinating journey from dive master to General Manager of Westervelt NZ, where he shares valuable insights on how tourism can help achieve community goals and the power of storytelling in guest relations. The conversation covers key topics like managing Lake Wanaka's tourism, navigating the challenges of COVID-19, and embedding sustainable practices at Poronui Lodge and Westervelt International. Tim also emphasises the importance of balancing business growth with environmental responsibility, highlighting collaboration with regional councils and land trusts. Wrapping up the episode, they explore Taupo’s unique tourism experiences and the critical role of authentic networking and collaboration in building sustainable, environmentally conscious businesses. 00:00 Welcome Back to the Tourism Chat Show 01:14 Introducing Today's Guest: Tim Barke 03:23 Tim Barke's Journey in Tourism 03:53 From Dive Master to General Manager 08:38 Challenges and Opportunities in Tourism 15:11 Sustainability in Tourism 18:38 Sustainability in Tourism: A Business Perspective 19:26 Community Engagement and Positive Impact 20:05 Environmental Projects and Storytelling 22:24 Collaboration with Māori Trusts 23:32 Long-term Vision and Cathedral Thinking 24:52 Post-COVID Tourism Industry Focus 27:12 Quality Over Quantity in Tourism 28:26 Taupo's Unique Tourism Offerings 31:17 Opportunities for Regional Collaboration 33:48 Advice for Future Tourism Strategies Today's Guest: Tim Barke: https://www.linkedin.com/in/tim-barke-5a03404/ Poronui Lodge: https://www.poronui.com/ _______________ Powered by https://www.destinatenz.com If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast