The Story Power Marketing Show
Business & Finance
About
Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about.
Episodes
- How to Turn Direct Mail Into a Measurable, Scalable Growth Channel (with Ryan Ferrier)
This episode features Ryan Ferrier, CEO of Lob, who discusses how direct mail can be a measurable and scalable growth channel. He explains how direct mail is still critical, how to use it in an omnichannel strategy, and how to optimize off…
- How To Get Ahead in The AI Age Without Losing Your Human Edge (with Nikki Barua)
Nikki Barua, a serial entrepreneur and expert on transformation, discusses how individuals can thrive in the AI age. She explains that rather than resisting AI, people should embrace it to enhance creativity, innovation, and relationships…
- How To Build A Business That Survives Any Crisis (with Erika Andresen)
Erika Andresen, an expert in business continuity, discusses how businesses often fail to anticipate disruptions and emphasizes the importance of creating usable preparedness plans. She outlines different client types, her audit-to-playbook…
- How To Design A Cohesive Brand That Saves Time and Money (with Peet Van Niekerk)
Peet Van Niekerk discusses cohesive branding. He explains how consistent branding across various touchpoints can build recognition, increase trust, and potentially save businesses time and money.
- How To Turn Trust Into A Competitive Advantage (with Gal Borenstein)
This episode features Gal Borenstein discussing how trust can be a competitive advantage, even with AI and misinformation. He explains how leading with mission, strategy, and human-centric research can build credible brands.
- How to Turn AI Into Your Smartest Marketing Strategist (with Ray Jang)
Ray Jang, CEO of Atria, discusses how to leverage AI as a marketing strategist, focusing on creating effective campaigns and balancing AI with human creativity. He shares insights on using AI to analyze performance data and the importance…
- How to Talk So People Listen (with Dr. Laura Sicola)
In this episode, Dr. Laura Sicola discusses how to communicate effectively, particularly for those in technical fields. She emphasizes simplifying messages and incorporating storytelling to enhance engagement and comprehension.
- How To Build Relentless Habits That Unlock Elite Performance (Jim Goetz)
Jim Goetz, a human performance expert, discusses building consistent habits and elite performance. He shares details about his "The Keto Project" film and "600 Burgers in 30 Days" experiment, highlighting the importance of consistent daily…
- How to Tell Authentic Stories That Grow Your Business (with Michael Hauge)
This episode features Michael Hauge, a story expert, author, and lecturer. He shares his journey from Hollywood script consulting to applying movie storytelling principles to marketing, discussing core business storytelling principles, inc…
- How to Turn Marketing Guesswork Into Predictable Growth (with Skip Wilson)
This episode features Skip Wilson, who discusses how to transition from marketing guesswork to predictable growth. He explains using data and benchmarks to optimize campaigns and avoid ineffective "spray and pray" marketing strategies.
- How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O'Keefe)
Everett O'Keefe discusses how to publish a business book without compromising integrity or well-being. He covers strategies for writing, repurposing content, and utilizing AI, along with insights into traditional, self, and hybrid publishi…
- How to Research Your Way to Greater Profits (with Sean Jordan)
Sean Jordan, President and Principal Investigator for the Research & Planning Group, explains the differences between quantitative and qualitative research. He discusses how research insights can shape messaging and product strategy, the s…
- How to Beat The AI Powered Bad Guys (with Robert Siciliano)
Cybersecurity expert Robert Siciliano discusses the evolution of cyber threats, the role of AI in scams, and practical steps for individuals and businesses to protect themselves. He highlights human vulnerabilities and provides actionable…
- Better Questions Bigger Business Growth (with Brandon Towl)
Brandon N. Towl, a marketing strategist and founder of Human Driven Understanding, discusses the importance of asking better questions to understand customer decisions. He explains how his consultancy focuses on deep customer interviews an…
- Using Reddit to Ramp Up Sales (with Danny Kirk)
Danny Kirk, founder of ReddiReach, discusses leveraging Reddit for sales and organic growth. He provides strategies for businesses to use Reddit effectively, optimize for AI search, and engage authentically on the platform.
- How to Get Earned Media That Actually Moves The Needle (with Steve Turner)
Steve Turner, owner of Solomon Turner PR, discusses earned media, the evolution of the PR industry, and strategies for leveraging media coverage. He also shares insights from his book, "PR That Works."
- What Are We Really Trying To Say (with Amos Balongo)
Amos Balongo discusses his journey from Africa to the United States and his transition from management consulting to leadership coaching. He shares insights on effective communication in leadership, common mistakes, authenticity, and the p…
- How to Craft Stories That Persuade and Sell (with David Garfinkel)
David Garfinkel discusses his book, "The Persuasion Story Code," and explains why short, simple persuasion stories are effective in marketing and sales. He also addresses the role of AI in storytelling and how to train AI for persuasive wr…
- How to Apply Bartender Wisdom to Business Success (with Neil Rogers)
In this episode, Neil Rogers shares how his bar-tending experiences influenced his business success. He discusses the importance of systems, hospitality, and personal connections for effective marketing and sales.
- How to Break Through The Noise with Direct Mail (with Jeff Kruszyna)
Jeff Kruszyna, with over 20 years of experience, shares his expertise in direct mail marketing strategy. He and Tom discuss making mail skimmable, emotionally engaging, and urgent, exploring its relevance in political, nonprofit, and for-p…
- How to Avoid Becoming White Noise in an AI Overloaded World (with Doug Crowe)
Doug Crowe, a brand specialist, discusses how to avoid becoming white noise in an AI-overloaded world. He emphasizes embedding human elements into machine-generated content and leveraging personal branding and human connections.
- How to Create Disney Level Loyalty Without The Theme Park Budget (with Vance Morris)
Vance Morris discusses how businesses can build strong customer loyalty and create memorable experiences, drawing on his background. The episode explores the importance of systems, customer retention, and practical strategies for delightin…
- How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)
Hunter Hensley, co-founder of SimpleCheck and SmartForm, discusses tools that help businesses qualify leads and optimize sales. He shares insights on identifying leads with the desire, authority, and resources to buy, while ensuring legal…
- How to Scale Your Business Without Burning Out (with Dave Valentine)
Dave Valentine discusses his strategies for scaling businesses to over $1 billion in revenue without experiencing burnout. He shares his personal story of overcoming a severe health scare by implementing lifestyle changes and emphasizing t…
- How to Stop Wasting Ad Spend and Start Tracking What Matters(with Scott Desgrosseilliers)
Scott Desgrosseilliers, founder and CEO of Wicked Reports, explains marketing attribution and the Five Forces System. He discusses how to optimize ad spend effectively, leverage AI for marketing attribution, and measure marketing efforts t…
- How to Embed AI to Boost Productivity and Profits(with Glenn Poulos)
Glenn Poulos discusses AI automation and business efficiency. He shares practical applications for AI in automating proposal responses, identifying new markets, and maximizing the potential of existing data.
- How to Build a Bold Brand That Stands Out (with Jessie Fernandez)
Jessie Fernandez, a marketing strategist, discusses defining a brand, evaluating existing branding strategies, and the steps for businesses to focus on branding. She also explains personal branding, especially for founders.
- How to Build a Marketing Strategy That Works (with Dr. Raewyn Sleeman)
Dr. Raewyn Sleeman, a business strategist, discusses building effective marketing strategies on The Story Power Marketing Show. She shares insights on understanding micro businesses, challenges faced by them, and the importance of strategy…
- How to Use AI to Fuel Marketing Growth in Science Driven Industries (Angela Tipton and Travis Franklin)
Angela Tipton and Travis Franklin of Tipton Franklin Marketing Strategies discuss using AI to fuel marketing growth in agtech and biotech industries. They cover their strategic approach to AI adoption, AI's potential, security concerns, an…
- How to Reclaim Your Time and Scale Your Business Without Burnout(with Kasim Aslam)
Kasim Aslam, a serial entrepreneur, discusses how to reclaim time and scale a business without burnout. The episode covers deep work, efficient delegation, and leveraging international talent, with resources for hiring executive assistants.
- How to Transform Your Marketing by Listening More and Shouting Less (with Sam Nelson)
Sam Nelson, CEO of Downstreet Digital, shares insights on transforming marketing by focusing on listening and utilizing digital tools. The discussion covers effective strategies for audience engagement and optimized marketing efforts for b…
- How to Rebuild and Thrive After Crisis Hits Your Business (with Amber Briggle)
Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, discusses rebuilding her business after the COVID-19 pandemic. She shares insights on overcoming challenges, strategies for client engagement, and the pivot to f…
- How to Turn Marketing Chaos Into Strategic Growth (with Sara Nay)
Sara Nay, CEO at Duct Tape Marketing, discusses turning marketing chaos into strategic growth. She covers common marketing challenges for small businesses, the role of fractional CMOs, and how AI can simplify marketing content development.
- How to Scale Your Team Without Losing Your Sanity (with Atiba de Souza)
Atiba de Souza, CEO Strategist, shares his CASE method and other strategies for team scaling and productivity. The discussion covers effective delegation, eliminating bottlenecks, and boosting employee efficiency.
- How to Scale Your Business Create More Freedom and Dominate Your Market (with Corey Quinn)
Corey Quinn, former CMO at Scorpion, shares his expertise on scaling businesses and escaping founder-led sales. He discusses his book, "Anyone, Not Everyone," which provides a system for agencies to scale revenue and profits through deep s…
- How to Use Storytelling to Connect at Work and at Home (with Annie Wyatt)
Annie M. Wyatt, author and illustrator of A Horse in the Castle, discusses the critical role of storytelling in both business and children's literature. She shares her journey as a mom and marketer, promoting her books, and insights for bu…
- How to Scale Your Brand with Performance Driven Marketing (with Nikki Lindgren)
Nikki Lindgren, an agency founder, discusses scaling brands with performance-driven marketing. She covers SEO, paid search strategies, AI in marketing, and optimizing content for brand visibility.
- How to Laugh, Breath and Thrive Through Business Stress (Pete Alexander)
Pete Alexander, a TEDx speaker and author, discusses the power of laughter in managing business stress, overcoming rejection, and combating toxic perfectionism. He also shares his journey with Laughter Yoga and the importance of focus.
- How to Capture Attention and Loyalty Through High Octane Storytelling (with Ondar Tarlow)
Ondar Tarlow and Tom discuss how to understand data, craft compelling stories, and harness the rising power of AI to enhance marketing strategies while maintaining brand integrity. They also touch on blending data-driven insights with crea…
- How to Turn Your Message Into Goal (with Chris Silvestri)
Chris Silvestri, a conversion copywriter and SaaS message-market fit specialist, joins the show to discuss copywriting, user experience (UX) design, and psychology to boost conversions. The episode covers understanding audience journeys, c…
- How to Use Video to Shorten Sales Cycles and Close More Deals (with Robert Weiss)
Robert Weiss explains how video can shorten sales cycles and close deals. The episode covers integrating video into business objectives, creating video content, and practical tips for effective videos.
- How to Turn Sparks of Purpose Into Brush Fires of Impact (with JR Rennie)
JR Rennie shares his transition from a business software company to establishing BrushFires Ministry. He discusses using psychometric assessments to help individuals and organizations discover strengths and purpose, and the transformative…
- How to Use a Marketing VA to Free Your Time and Grow Your Business (with Kirsten Graham)
This episode discusses how a marketing VA can help business owners free up time and grow their business. It covers strategic video marketing, podcast guesting, and leveraging VAs for content creation and business growth, including overcomi…
- How to Train Cyber Savvy Teams Without Shame or Shock Collars (with Craig Taylor)
Craig Taylor, co-founder of CyberHoot, discusses training cyber savvy teams using positive reinforcement techniques. The episode covers the importance of preventing cyber threats through education and offered resources for improving cybers…
- How to Lead with Kind Candor and Unshakable Confidence (with Mark Aylward)
Mark Aylward, an entrepreneur and coach, shares his philosophy of "kind candor" and its role in communication and confidence. He discusses his personal journey and professional coaching, emphasizing clear communication and honest feedback.
- How to Package your Expertise and Get Paid to Share It (with Ralph Velasco)
Ralph Velasco, a travel photographer and tour organizer, discusses how to package expertise and get paid to share it. He shares insights from his 16+ years of experience leading international tours and building a travel photography busines…
- How to Cultivate a Niche and Grow a Thriving Business (with Lindsay Scherr Burgess)
Lindsay Scherr Burgess, founder of Green Wallscapes, shares insights on cultivating a niche, effective marketing, and operational efficiencies. She also discusses understanding your audience and scaling a business.
- How to Simplify Sales and Close More Deals With Less Stress (with Christopher Filipiak)
Christopher Filipiak discusses simplifying sales and closing deals with less stress. He emphasizes shifting from manipulative tactics to ethical persuasion and fostering genuine connections with clients.
- How to Become a Visible Leader (with Jason Croft)
This episode features Jason Croft, who discusses transforming accomplished leaders into recognized authorities. He shares insights on using Video Visibility Platforms and strategic podcasting to amplify voices and expand reach.
- How to Scale Your Business So It Does Not Own You (with Graeme Barlow)
Graeme Barlow, an experienced entrepreneur, shares insights on scaling businesses, overcoming challenges, and the importance of focus in business growth. He also discusses the value of supportive entrepreneurial communities and shared expe…