The Roof Strategist Podcast by Adam Bensman
Business & Finance
About
The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing). Subscribe & follow for FREE roofing sales training every Monday and Thursday.
Episodes
- BIG NEWS: RSRA Officially Joins the TAMKO Family
Adam Bensman shares the news that RSRA has joined the TAMKO family. He details the origin of the idea, starting in 2021 with a dream to partner with a company offering contractor resources, and explains the sponsorship offering that led to…
- Fresh Storm Sales? 7 Ways to Win More Jobs FAST
This episode of The Roof Strategist Podcast, titled "Fresh Storm Sales? 7 Ways to Win More Jobs FAST," discusses strategies for increasing storm sales. It provides insights into how Adam Bensman has successfully navigated storm-related sal…
- Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization
This episode of The Roof Strategist Podcast discusses AI Agent Optimization and its impact on the roofing industry. It covers how AI agents are affecting lead generation and the importance of having an "AI Agent Friendly" website.
- The BEST Roofing CRM? There Isn't One. Here's How to Choose
This episode of The Roof Strategist Podcast discusses how to choose a CRM for a roofing business. It highlights that there isn't one "best" CRM and advises listeners to consider their specific needs.
- How to Add Recurring Revenue in Roofing With Service Contracts
This episode explores how roofing companies can add recurring revenue through service contracts, suggesting an approach that may differ from common commercial sales strategies. It features insights from commercial roofing expert Cody Kline.
- NEW Rule on Roof Insurance Just Passed: This Could Be Bad
A new rule on roof insurance passed on March 18, 2026, allowing Fannie Mae and Freddie Mac to accept Actual Cash Value (ACV) roof coverage. This episode discusses the implications of this change for homeowners and roofers, and how roofers…
- Roofing Sales Commission Trends in 2026: How Much to Pay and Why?
This episode discusses roofing sales commission trends for 2026, addressing concerns roofing company owners have about overpaying their teams. It explains why traditional commission models are becoming ineffective and introduces updated st…
- 5 Easy Ways to Boost Roofing Profits (Especially in Today’s Cutthroat Market)
This episode focuses on 5 simple strategies to increase roofing profits, especially in a competitive market. It emphasizes the importance of managing a business by its numbers to protect profit margins and maintain a positive customer and…
- Top 3 Money-Making Sales Lessons From My 1st Year in Roofing
Adam Bensman shares the story of his difficult start in roofing sales and reveals 3 key money-making lessons he learned in his first year that led to success.
- Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make
This episode features a conversation with marketing expert Jim Ahlin about expensive branding mistakes roofing companies often make. They clarify what constitutes real branding versus simply spending money inefficiently.
- He Sold His Company for 5X Because of His Content: He's Doing It Again
Teddy, who initially feared being on camera, built and sold his last company for a 5x multiple by leveraging content. He is now replicating this success with his roofing company, using video, AI, and SEO to create a sales system.
- Roofing Sales TANK When You’re Not Leading The Team? Do This NOW
This episode discusses the Hawthorne Effect, explaining why a roofing sales team's performance may drop when the leader is absent. It details the concept and offers a designed solution for accountability, emphasizing that accountability is…
- 7 Ways Smart Roofers Get More Sales Using AI Call Transcripts
This episode discusses 7 strategies for roofers to utilize AI-generated call transcripts to boost sales and marketing efforts. By analyzing customer conversations, roofers can gain insights into homeowner motivations and objections to enha…
- Setter vs. Closer: Which Canvasser Model WINS for Retail Roofing?
This episode of The Roof Strategist Podcast discusses the setter vs. closer canvassing models for retail roofing sales. It covers the advantages and disadvantages of each model, the necessary skillsets, and guidance on choosing the right m…
- 5 Things to Do BEFORE Every Sales Appointment to CLOSE More
Adam Bensman's Roof Strategist Podcast episode details five crucial steps to take before every sales appointment to increase closing rates in roofing sales. The episode emphasizes that success in roofing sales is often determined by pre-ap…
- 11 Words That Close Roofing Deals… And 1 That Destroys Them
In this episode of The Roof Strategist Podcast, host Adam Bensman shares insights from 15 years of sales experience, identifying 11 specific words that can improve closing rates in roofing sales. He emphasizes the importance of intentional…
- If I Started Over in Roofing Sales in 2026, I’d Do These 5 Things
Adam Bensman outlines five key actions he would take if beginning his career in roofing sales in 2026. Bensman contrasts this hypothetical with his own start in 2011, when the industry involved manual measurements and fax orders.
- I Secret Shopped 20+ Roofers. Are YOU Making These 7 Mistakes?
Adam Bensman secret shopped more than 20 roofing companies and offers feedback based on the mistakes observed. This feedback is similar to what is provided within the Roofing & Solar Reform Alliance (RSRA).
- How to Get More Roofing Leads: Secrets No One is Talking About
This episode of The Roof Strategist Podcast, hosted by Adam Bensman, discusses methods for increasing roofing leads. It provides links to resources including market reports, training, and AI coaching.
- Roofers NEED Organic Content, or They'll Pay More For Ads in 2026
This episode discusses the increasing importance of organic content for roofers, suggesting it will be crucial to mitigate rising advertising costs by 2026. It provides various links for further resources, coaching, and training.
- Roofers Who Ignore This in 2026 Will Lose
This episode of The Roof Strategist Podcast, hosted by Adam Bensman, discusses critical factors for roofers to consider for 2026. The episode description provides links to various free resources, including a market report, training center,…
- Roofers Are Using AI Wrong and It’s Costing Them $$$
This episode discusses the misuse of AI in roofing businesses with AI developer Ryan Fontaine. It covers the top 5 AI use cases for roofing companies, what to use AI for and what not to use it for, and the most impactful AI tools to implem…
- Pro Marketer Starts Roofing Co Today | Brilliant or Financial Suicide?
In this episode, Adam Bensman interviews marketing agency owner Tim Brown, who is launching a roofing company in a difficult market. Bensman questions whether Brown's marketing expertise will provide a competitive edge or lead to failure.
- Roofing Recession' of 2026 and The Moves to Make Right Now
Adam Bensman was interviewed by AJ Briley about the roofing industry's current state and future. The discussion covers reasons for decreased leads and increased costs, challenges in retaining sales representatives, homeowner preferences, a…
- He Sold 585 Roofs By Himself in 1 Yr... This Is His Best Advice
Dan Walrack shares his strategies for selling 585 roofs in a single year, totaling $18.7 million in residential sales. Key topics include his pitching techniques, daily morning routine, and identifying sales opportunities for 2026.
- Why Your Roofing Reps Quit in 90 Days (It's Not Training or Money)
This episode of The Roof Strategist Podcast discusses the common issue of roofing sales representatives quitting within 90 days. It suggests that the reasons for turnover are not related to training or money.
- Roofing Leads Are About to Change Forever… Because of NEW ChatGPT Ads
This episode of The Roof Strategist Podcast, hosted by Adam Bensman, discusses the significant impact that new ChatGPT advertisements are expected to have on the future of roofing leads and sales. The episode references resources on the ro…
- 10 Ways to Get More Leads WITHOUT Spending a Dime
Adam Bensman's Roof Strategist Podcast episode 10 details ten methods for acquiring more roofing leads at no cost. The episode focuses on providing actionable strategies that listeners can implement immediately to enhance their lead genera…
- How Nick Runs This Roofing Company From 1,000 Miles Away
This episode of The Roof Strategist Podcast discusses how roofing company owners, like Nick, can build businesses that operate independently. It references Nick's article in Roofing Contractor Magazine and provides various resources for ro…
- The 'Elevator Pitch' That Turns Strangers into Roofing Customers
Adam Bensman's podcast episode focuses on the 'Elevator Pitch' technique for turning strangers into roofing customers. A free cheat sheet is available for download.
- Google Search Game JUST Changed for Roofers (Do This NOW)
This episode of The Roof Strategist Podcast discusses significant changes to Google Search that affect roofers. It provides links to resources like the 2025-2028 Roofing Market Report, a free training center, and AI coaching.
- The Roofing BOOM is Over: Moves Smart Contractors Are Making Right Now
The roofing market boom has ended. This episode outlines the strategic moves smart contractors are making in response to the 2025-2028 market conditions, offering resources for further information and training.
- D2D Roofing Sales WITHOUT Storms? The Retail Script w/ Dashaun Bryant
This episode features Dashaun Bryant discussing the D2D retail sales script and process, applicable even when storm damage isn't a factor. Adam Bensman highlights how this strategy helps roofing companies transition from storm-focused to r…
- Why Financing Hail Damage Roofs Could Ruin Your Customer
This episode addresses the ethical problem of financing storm-damaged roofs. Host Adam Bensman clarifies his stance is not against financing itself, but focuses on an ethical issue within this practice.
- D2D Roofing Sales: Out With the Old, in With The NEW w/ Dashaun Bryant
This episode discusses how D2D roofing sales tactics must evolve as homeowners are more informed and resistant to traditional pitches. Dashaun Bryant shares effective strategies for saturated markets that emphasize authenticity and improve…
- 9 Red Flags That a Roofing Marketing Agency is Garbage
Adam Bensman
- Top OBJECTIONS in Roofing Sales (And EXACTLY What to Say Back)
This episode of The Roof Strategist Podcast focuses on common objections encountered in roofing sales. Host Adam Bensman provides effective responses to help salespeople overcome these objections and close more deals.
- STOP Writing Job Ads, Just Talk to AI Like This & It Writes Everything
Adam Bensman demonstrates a method using AI tools to create job ads and descriptions in under 10 minutes by simply describing the role verbally. This process bypasses traditional writing difficulties and leverages AI for efficiency.
- 7 Qualities That Separate The Best From The Rest (Roofing Sales Reps)
Adam Bensman identifies 7 inner qualities, beyond typical sales strategies, that differentiate high-earning roofing sales representatives. He highlights that mastering these qualities, particularly one rarely discussed, is crucial for pers…
- Sales Script to Turn DELAYED Roof Replacements Into $80K Closes
This episode details a sales script designed to help roofers close sales with homeowners who are delaying replacements. It also provides links to resources for roofing sales, market reports, and training.
- How This Retail Roofer Dominates & Spends Only 3% on Marketing
This episode of The Roof Strategist Podcast features a retail roofer who discusses their methods for market dominance with a marketing spend of only 3%.
- 50% of Homeowners Find Roofers Using AI | How to Get Found w/ Marcus Sheridan
50% of homeowners are using AI tools like ChatGPT to find roofers, bypassing Google and generating leads that convert significantly better. This episode features Marcus Sheridan explaining why most roofing companies are invisible to AI and…
- $653M Giant COLLAPSES: What This Signals for Roofing w/ Josh Sparks
Renovo Home Services, a $653 million roofing company, unexpectedly closed, leaving customers and over 2,500 employees without notice. CEO Josh Sparks joins to discuss the implications for the roofing industry and business owners, encouragi…
- Homeowners LIE to Your Face: 4 Steps to Get The Truth w/ Marcus Sheridan
This episode features Marcus Sheridan discussing why homeowners may not be truthful and introduces a 4-step process, the "Honest Agreement," to build trust and encourage honesty in sales conversations.
- Say This Word-for-Word Script BEFORE You Pitch, Get 3X More YES’s
This episode of The Roof Strategist Podcast reveals a word-for-word script designed to increase sales YES responses by up to 3 times, citing research from Bolkan & Anderson (2009). The podcast will provide the script and demonstrate its ap…
- Thank You for 100K ❤️ The Untold Story Behind My Channel
Adam Bensman discusses the origins of The Roof Strategist YouTube channel, starting in 2015, and reflects on the life lessons acquired during the 10-year process.
- ICE Raids Targeting Roofers: Why, How, & What to Do w/ Trent Cotney
Attorney Trent Cotney explains the reasons behind recent ICE raids targeting roofers, particularly in cities like Chicago. The episode covers the legal responsibilities and rights of employers and employees during such raids, offering guid…
- Think D2D Roofing Sales is a 'Numbers Game?' You’ve Been Lied To
This episode debunks the myth that D2D roofing sales is solely a 'numbers game' where more doors equal more sales. It reveals the three critical numbers that actually drive success and offers strategies for the fastest and easiest ways to…
- This 1 Word Will Instantly Make You CLOSE More Roofing Sales
This episode of The Roof Strategist Podcast focuses on a single word that can significantly improve closing rates in roofing sales. The episode details how this word helps overcome price objections, build trust, and close more deals by lev…
- The Next 36 Months in D2D Roofing Sales (Dead, Dying, or Booming?)
This episode of The Roof Strategist Podcast discusses future trends in D2D roofing sales from 2025-2028. It highlights three key opportunities: the premium model, the affordability model without price drops, and the virtual model, emphasiz…