The Programmatic Digest
Technology
About
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Episodes
- 195. From Cookies to Context: Rethinking Targeting in Ad Tech
In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-ba…
- 194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Sign up to our FREE workshop on March 31st: Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — from Pivot Tables to Prompts In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, pro…
- From Data to Insight: How Curation Drives Smarter Optimization
Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson, From D…
- 193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded conversation on community building, mentorship, and leadership as a woman in programmatic and ad tech. Tiffany shares…
- CTR vs Conversions Real Performance Examples
Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on CTR…
- 192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson
Dominique Robinson, integrated media planner at Luquire, joins Hélène on Programmatic Digest to discuss the evolution of integrated media planning, combining traditional and digital channels. They explore agency collaboration, audience def…
- 191. Agency Life Unfiltered
Alexa Fulmer shares her experiences with microaggressions, authenticity, and representation in programmatic agency life. She discusses the emotional labor of identity, career pivots, and advice for early professionals.
- Curation 101 in less than 3 mins
This episode explains curated audiences, covering what they are, how they work, and the reasons and timing for their use, in partnership with data partner GDB.
- 190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality
The Programmatic Digest episode 190 reviews 2025 trends like AI, privacy, CTV, RMNs, and supply quality, and outlines 2026 predictions. Key themes include curation as default infrastructure, AI as a co-pilot, and the importance of multi-id…
- 189. How To Turn Curated Audience Into Insights with GDB
Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB ! Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop Summary: A fast, practical deep dive into how GDB redefined programm…
- 188. Past the Hype: How to Buy Smarter After TTD's Reseller Update
A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widget…
- 187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a p…
- 186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin
In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, a…
- 185. From Brand to Demand: B2B Programmatic with Rosey Sutton
In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast bu…
- 184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast
In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep ex…
- 183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.
- 182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025
In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his t…
- 181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025
Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors l…
- 180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice
In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech…
- 179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener
In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he w…
- 178. Audience First, Attribution Always: A Practical Workshop for Traders
This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to bre…
- 177. Programmatic Media Planning with a Data-First Mindset
This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing i…
- 176. Choosing The Right Data Partner In The Crowded Programmatic Market
This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing progra…
- 175.5. Programmatic Hands-On Keyboard Training (June Specials)
https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Jun…
- 175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audie…
- S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta
En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la im…
- 174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to to…
- 173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg
In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was…
- 172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg
In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad…
- 171. Women Leading the Way in Ad Tech with Ann Tarasevich
Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey…
- 170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity
Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Gr…
- 169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journe…
- 168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes
In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can't measure awareness, consideration, and conversions the same way. She breaks it down simply: Aw…
- 167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson ( https://www.waltonisaacson.com/ ), shares his forward-thinking take on where programmatic advertising is headed. He challenges the indu…
- 166. Here's Two Ways To Level Up In 2025
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program ( https://reachandfrequencyco…
- 165. Programmatic Traders and Revenue Growth
In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-fo…
- 164. Workshop #3 Preview: Reporting & Analysis
Feel Free to Check out YouTube version here: https://youtu.be/fdUQVGYdS-0 Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words…
- 163. Workshop #2 Preview: Optimization
Feel Free to Check out YouTube version here: https://www.youtube.com/watch?v=a55qWDSYxrU Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining opt…
- 162. Preview of Workshop 1 out of 3: Pre-Campaign Launch
We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of AdLib: DSP Ad…
- 161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impression…
- 160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacin…
- 159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White,…
- 158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise…
- 157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions…
- 156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather be…
- Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agen…
- S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date…
- 153. I Served 1MM Impressions Blank: Here's How To Avoid
Join The Free Training Sponsored by Epom : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can't join Live? No problem, register and you'll receive the recording to review af…
- 152. How To Avoid Overspending in Your Programmatic Ad Campaign
Join The Free Training Sponsored by Epom : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can't join Live? No problem, register and you'll receive the recording to review af…
- 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program T…