The MM+M Podcast
Business & Finance
About
MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
Episodes
- Introducing the largest suicide prevention nonprofit
This episode of The MM+M Podcast discusses the merger of two large suicide prevention nonprofits. The CEOs of JED and AFSP explain the reasoning for the merger and their plans to bolster suicide prevention efforts.
- Beyond the banner: How healthcare brands are safely expanding into new media, a podcast sponsored by Inmar Media
This episode discusses how healthcare brands are exploring new media channels beyond traditional advertising. It covers safe expansion in a regulated environment and balancing compliance, measurement, and performance.
- Why agency complexity is killing client value, a podcast sponsored by RevHealth
This episode of The MM+M Podcast features a RevHealth conversation. It discusses agency models, the impact of AI, partnership failures, and behavior change in health.
- How AI helps bridge the gap between outreach and meaningful engagement, a podcast sponsored by Swoop
This episode of The MM+M Podcast, sponsored by Swoop, discusses how AI can help pharma marketers achieve meaningful patient engagement. AI transforms scattered data into actionable insights, enabling marketers to reach the right audience w…
- Anne Gideon on her family’s decadeslong medical marketing legacy
Anne Gideon joins The MM+M Podcast to discuss her family's legacy in medical marketing and her father, David Gideon's, work with MM+M. The episode also explores findings from the 2026 Edelman Trust Barometer regarding divisive health belie…
- What marketers get wrong about the point of care, a podcast sponsored by OptimizeRx
This podcast discusses common misconceptions in point-of-care marketing within the pharmaceutical industry. It explores how to optimize point-of-care strategies for better outcomes for both marketers and physicians, including evolving EHR-…
- The influencer’s influence: How cash pay care is rewriting the rules of engagement, a podcast sponsored by EvolveMKD
This episode of The MM+M Podcast examines how cash pay care is reshaping healthcare engagement through the influence of HCP and consumer ecosystems. It explores strategies for navigating and activating influence in a complex environment.
- Why vaccine communications are more important than ever
This episode of The MM+M Podcast explores the importance of vaccine communications, discussing different viewpoints on vaccine skepticism in America. It also covers the shift among vaccine manufacturers post-COVID, the impact of clear, sci…
- The prescribing gap: Why specialty drugs stall before patients start therapy, a podcast sponsored by DrFirst
This episode of The MM+M Podcast discusses the prescribing gap for specialty drugs, exploring why patients often do not start therapy. It examines workflow frictions such as prior authorization and administrative complexities. The discussi…
- From hype to action: What SXSW means for pharma, a podcast sponsored by Syneos Health
Recorded after SXSW 2026, this podcast explores the cultural, technological, and creative signals shaping the future of health marketing, discussing AI, immersive brand experiences, and the importance of trust and community. It focuses on…
- When knowing isn’t doing: Turning clinical evidence into real‑world action, a podcast sponsored by Wedgewood Health
This episode introduces "cognitive efficacy," which bridges accurate information and usable understanding, ensuring people comprehend clinical evidence and follow through with therapy. The discussion focuses on turning clinical evidence in…
- Publicis Health Media CEO Andrea Palmer previews 2026 HealthFront
Andrea Palmer, CEO of Publicis Health Media, returns to the podcast to preview the 2026 HealthFront conference. The discussion also covers PHM's new branding identity and the annual Disruptors list.
- What 150 physicians told us about AI, search and clinical decision-making, a podcast sponsored by Assembled Intelligence
This episode discusses a survey of 150 U.S. physicians on how they find, evaluate, and act on clinical information. It covers the digital journey of healthcare professionals, the role of AI, and generational differences in technology use.…
- Making Brands Stick: VCCP's CHESS moves to create work that works
This episode features VCCP Health discussing their CHESS framework, which includes Character, Humor, Emotion, Surprise, and Sonic Branding. They explain how these elements contribute to making healthcare brands memorable and driving long-t…
- The launch of HayloARC and the battle for oral GLP-1 pill supremacy
This episode focuses on two main health-related launches: HayloARC, a new health-focused demand-side platform, and the battle for oral GLP-1 pill supremacy between Novo Nordisk and Eli Lilly. The discussion covers HayloARC's features and d…
- Can Weight Watchers shape up in the GLP-1 era?
This episode of The MM+M Podcast examines Weight Watchers' history and current strategies as it aims to adapt to the GLP-1 era of weight loss treatments. The discussion covers the company's past decline, recent bankruptcy, and efforts to r…
- Transforming the client AOR relationship from transactional to strategic partnership, a podcast sponsored by Woven Health Collective
This episode of The MM+M Podcast discusses transforming the client AOR relationship in pharma marketing from transactional to strategic. It covers navigating industry challenges, including resource constraints, economic uncertainties, publ…
- Barry Sanders jukes out bad cholesterol at SXSW. Plus, the 2026 MM+M Transform preview
This episode features an interview with Pro Football Hall of Famer Barry Sanders, who discusses his work with Amgen to raise awareness about cardiovascular disease. The podcast also includes a preview of the 2026 MM+M Transform conference.
- MM+M's 60th Anniversary: Dave Paragamian on the evolution of leadership
In this episode, Dave Paragamian discusses leadership principles in the pharmaceutical and marketing industries. He shares insights on recruitment, team building, and the importance of communication in business.
- Innovations to watch on healthcare’s digital horizon, a podcast sponsored by CMI Media Group
This episode explores innovations in healthcare marketing and patient engagement, with a focus on emerging technologies and artificial intelligence. The discussion covers how these advancements will impact pharma marketers and demand new d…
- Meet Bella Czajkowski, MM+M's newest reporter
This episode of The MM+M Podcast introduces Bella Czajkowski, the newest reporter, highlighting her background in healthcare reporting from Essen Health Care, Kaiser Health News, and The 340B Report. The discussion covers her initial month…
- How will new AI laws impact medical marketing? A pharma consultant weighs in.
This episode of The MM+M Podcast features a discussion with a pharma consultant about the potential impact of new AI laws on medical marketing, including the use of digital avatars. The conversation also touches on Bayer's lawsuit against…
- A health podcast about a health podcast
The MM+M Podcast discusses AbbVie's new podcast, The Persistence Lab, a 10-episode project highlighting the work of its researchers, HCPs, and patients. The episode also covers AI in healthcare, including effective tools, regulations, and…
- MM+M turns 60: Our diamond anniversary is underway
This episode of The MM+M Podcast celebrates the 60th anniversary of MM+M. It traces the brand's history from its founding in 1966 as a newsletter to its current multi-platform presence, featuring an interview with Adam Arnegger, grandson o…
- 2026 MM+M 40 Under 40 preview with AstraZeneca's Shonel Morrison
Shonel Morrison from AstraZeneca, an honoree for MM+M's 40 Under 40, talks about what the recognition means to her and her experience as a caregiver. The episode also discusses analyses of pharma ads that aired during Super Bowl LX.
- DJ Khaled, Danielle Brooks on starring in Novo Nordisk’s Super Bowl ad
This episode of The MM+M Podcast features DJ Khaled and Danielle Brooks. They discuss their involvement in Novo Nordisk’s Super Bowl commercial, which promotes the drug Wegovy.
- The Super Bowl? More like the 'Pharma Bowl'
This episode of The MM+M Podcast explores pharmaceutical advertising during Super Bowl LX. It also includes an interview with Avalere Health CEO Amar Urhekar and U.S. President of Marketing Sarah Hall, who discuss navigating regulatory cha…
- Reestablishing Rare Disease Month
Lecia Bushak speaks with Vera Luxner about upcoming Rare Disease Month initiatives. Jameson Fleming and Steve Madden discuss the nomination period for the 2026 Agency 100, the MM+M Awards, and the Healthcare Marketers Survey.
- Justin Long and John Hodgman reunite to say there's only one Ozempic
Justin Long and John Hodgman reunite for Novo Nordisk's "There's Only One Ozempic" campaign. The actors, known for Apple's "Get a Mac" campaign, discuss how the new campaign differentiates Ozempic from other GLP-1 drugs for type 2 diabetes…
- Publicis Health global CEO Matt McNally taps in for 2026
Matt McNally, Global CEO of Publicis Health, is interviewed on The MM+M Podcast. He discusses his return to Publicis Health, his perspective on Omnicom post-merger, and his plans for 2026. The episode also includes a segment on FDA Untitle…
- All eyes are on CES 2026. What do medical marketers need to know?
This episode of The MM+M Podcast covers CES 2026, with a focus on details relevant to medical marketers. Guests discuss AI in healthcare and relevant innovations from the event.
- MM+M says 'Goodbye' to 2025 and 'Hello' to 2026
The MM+M Podcast discusses major events in medical marketing from 2025, such as health policy shifts, the influence of AI, and significant industry acquisitions. The episode features an interview from the AI Deciphered conference with heal…
- AI with intention: Responsible innovation in pharma medcomms, a podcast sponsored by The HWP Group
This episode features HWP CEO Jani Hegarty and SVP Justin Schlemm discussing Health & Wellness Partners' approach to AI adoption. They cover how AI assists HWP teams in extracting insights and staying updated on therapeutic trends, while m…
- Meet the 'GLP-1 evangelist'
Katie Chlada, managing director at M+C Saatchi North America, discusses the future of GLP-1 drugs, including challenges with patient access and affordability, and communication strategies for medical marketers. The episode also features an…
- Why Tori Spelling is raising awareness of inflammatory skin conditions
Tori Spelling and her daughter Stella McDermott are raising awareness of inflammatory skin conditions through the "Free to Be Me" campaign by Arcutis Biotherapeutics. This episode features Arcutis CEO Frank Watanabe discussing the partners…
- Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke
This episode discusses the evolving role of AI-powered audience intelligence in life sciences marketing. It covers current applications, overlooked aspects, and future trends for HCP and patient insights.
- One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging
This episode of The MM+M Podcast examines the one-year anniversary of the UnitedHealthcare CEO killing. It explores how this event has influenced messaging strategies among health brands. The episode also includes an interview with Dr. Sar…
- It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos
This episode of The MM+M Podcast features Cathy Eschenbach and John Kirk of Genicos discussing their agency's new positioning and its "It's GO Time" rallying cry. They explore how Genicos assists small and midsize biopharma companies in br…
- 4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare
Justin Thomas-Copeland, CEO of the 4A's, shares his experiences in healthcare, including his work at Novartis and Omnicom. He discusses how his background in healthcare leadership has informed his views on advertising and how digital marke…
- Healthcare is being transformed by AI, whether you like it or not
This episode of The MM+M Podcast explores the impact of AI on healthcare, featuring insights from the AI Deciphered conference. It includes interviews with Chris Wiggins, chief data scientist at The New York Times, and Kelly Kavanagh, seni…
- AI and GLP-1s: An update on the forces reshaping medical marketing
The MM+M Podcast discusses AI and GLP-1s in medical marketing. It includes an interview with Curtis Sparrer of Bospar PR and a segment on GLP-1 industry news, covering topics such as Pfizer, Novo Nordisk and Eli Lilly.
- 2025 MM+M Media Summit keynote with Reddit's Jess Calef
Jess Calef and Meg Dunning from Reddit discuss the platform's current importance in the medical marketing community. They also cover how health brands can optimize their advertising on Reddit during the 2025 MM+M Media Summit.
- Haymarket Media’s 2025 AI Deciphered conference preview
This episode previews the 2025 AI Deciphered conference by Haymarket Media, focusing on AI's impact across industries. Speakers include chief data scientist at The New York Times and global head of generative AI at Coca-Cola Company, with…
- Digital DTC advertising in the evolving legal and regulatory environment, a podcast sponsored by IQVIA
This episode discusses digital DTC advertising. Experts from IQVIA Digital and IQVIA Applied AI Science discuss DTC marketing and governance as it pertains to the evolving legal and regulatory environment, leading into 2026.
- Movember is here but brands still need to do more for men’s health
This episode of The MM+M Podcast discusses Movember and the need for brands to support men's health. Jack O'Brien and Nick Dutnall explore how companies can increase their involvement beyond the annual event.
- We’re still not done talking about breast cancer
This episode of The MM+M Podcast features a discussion on breast cancer diagnoses in younger women. Guests include Heerea Rikhraj, Sommer Bazuro, PhD, Ricki Fairley, and Dr. Adriana Kahn, who explore the need for evolving prevention campai…
- “Media: You’re probably doing it wrong!” Sponsored by Evolvics
This episode of The MM+M Podcast features Oliver Nelson and Chris Tuleya from Evolvics, who discuss issues with current media reporting practices. They explain why many brands focus on vanity metrics and how real-time data and integrated p…
- Health media is at a crossroads
This episode of The MM+M Podcast features Bill Veltre from Deerfield Group, who discusses the current state of health media, including regulatory changes and the impact of AI. The episode also addresses a lawsuit filed against Kenvue conce…
- Navigating menopause awareness and treatment campaign
Heerea Rikhraj and Tamsen Fadal discuss menopause awareness and treatment campaigns. They also talk about Fadal's book "How to Menopause" and her documentary "The M Factor," examining how health marketers can bridge the gap between knowled…
- Inside pharma’s DTP shift, a podcast sponsored by RVO Health
This episode discusses how the consumerization of healthcare is leading pharmaceutical companies to adopt a direct-to-patient (DTP) approach. It explores what this means for patient experience and who is driving this shift within the indus…