How Hospitality Venues Can Build A Fiercely Engaged Community

In this energizing episode of the Michelle Pascoe Hospitality Podcast, I sit down with marketing powerhouse Jenn Donovan—renowned strategist, bestselling author, speaker, and the force behind viral communities like Buy From a Bush Business and the Spend With Us marketplace. We dive into the heart of rural and regional connection, discussing how businesses and hospitality venues—especially clubs—can build engaged, fiercely loyal communities, not just passive followers. Jenn unpacks the essentials of community leadership, safe online spaces, and the art of meaningful storytelling that captures both locals and visitors alike. We also explore how registered clubs can move beyond transactional marketing and instead create lasting emotional engagement through authentic storytelling and purposeful branding. From social media strategies to multigenerational marketing and customer-centric messaging, Jenn shares practical, no-fluff advice you can act on today. Whether you're a small-town club, a business owner, or simply passionate about your community, this episode is packed with actionable insights that will leave you inspired to lead with connection, consistency, and care. You can find Jenn at: https://socialmediaandmarketing.com.au/

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