MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying
In this MadTech Mailbag episode, ExchangeWire editors Aimee Newell Tarín, Rachel Smith, and Lindsay Rowntree address listener questions on ad tech's impact without precision targeting, the credibility of LLM visibility tools, and the future of agent-to-agent buying in an…