Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance
Baptiste Graffin, VP of sales in APAC for Happydemics, joins Rachel Smith on The MadTech Podcast to discuss brand building, brand lift, and performance. They cover scaling in APAC markets, data maturity in the region, and proving advertising investment.
Mentioned
topics
- brand building
- brand lift
- performance marketing
- scaling in apac markets
- data maturity
- advertising investment