Inside DW Drums: Custom Craft, Heritage Revival, and Drummer-First Innovation | A Brand Spotlight at The NAMM Show 2026 with Scott Donnell, Director of Brand Management of Drum Workshop, Inc.
At The NAMM Show 2026, Drum Workshop showcased its brand, featuring custom shops, the Slingerland revival, and new manufacturing series. Director of Brand Management Scott Donnell detailed innovations like timbre matching and the new DW Manufacturing piccolo snare.