The Influence Economy Podcast with Shayna Davis
Business & Finance
About
Where modern leaders and organizations master the signals that shape trust, visibility, and reputation in the outside world.
Episodes
- The Leadership Skill AI Will Never Replace
Shayna Davis argues that as AI increasingly handles execution, human representation becomes the most crucial, yet undervalued, leadership skill. This episode explores the shift from internal execution to external visibility, emphasizing th…
- What Leaders Get Wrong About External Pushback w/ Jeff Wetherhold
This episode features Jeff Wetherhold, a behavioral science researcher and change management expert, discussing how leaders often mismanage external pushback by trying to win arguments. Wetherhold shares insights on listening for
- Why Your Comms Strategy Keeps Getting Undermined
This episode of The Influence Economy Podcast explains that technical leaders, despite their brilliance, often lack preparedness for external communication. The podcast discusses how this gap undermines comms strategies and offers solution…
- What Leaders Get Wrong About External Influence w/ Carlee Wolfe
Carlee Wolfe, a talent and leadership executive, joins Shayna Davis to discuss how leaders can build external credibility and visibility. The episode covers why expertise alone isn't enough, how to avoid appearing as a mere 'doer,' and str…
- The Real Reason Deals Stall
This episode explains that stalled sales deals are primarily due to a lack of trust built too late in the sales cycle, not a flawed process. It highlights the impact of leadership signals and external influence on buyer decisions made befo…
- You’re Visible But Not Credible w/ Laura Camacho
In this episode, executive communication strategist Laura Camacho joins Shayna Davis to discuss why credible visibility is crucial for modern leaders. They explore why being visible is already a key performance indicator and how leaders ca…
- Why PR Fails Tech Companies
This episode of The Influence Economy Podcast explains why public relations often fails tech companies when the core issue is a lack of message ownership and leadership conviction. It differentiates between mere visibility and true influen…
- Why Great Talent Chooses Certain Companies w/ EA Clarke
This episode features recruitment strategist EA Clarke discussing why companies attract top talent through authentic storytelling about their mission and values, rather than solely through compensation or benefits. Clarke explains that emp…
- Why Your Technical Leaders Matter More
This episode discusses the growing importance of technical leaders, such as engineers and CTOs, as primary sources of trust and credibility for companies, moving beyond traditional reliance on CEOs. It covers how technical expertise can be…
- Communication and Media Training Is Not Enough
This episode argues that leadership identity is more critical than communication training for effective influence. It explains that without a defined sense of self, polish and coaching can lead to generic results. The episode details the c…
- Why Your Company Name Isn’t Enough w/ Nathaniel Schooler
Leaders often rely too heavily on their company affiliation, neglecting their personal brand. This episode features Nathaniel Schooler discussing why leaders need to recognize themselves as brands, understand what a personal brand truly is…
- Why Markets Punish Invisible Leaders
This episode of The Influence Economy Podcast explains how market instability reveals a company's true leadership. It argues that visible leadership acts as structural protection, reducing risks in reputation, talent, customers, and invest…
- The Silent Signals That Kill Leadership Credibility w/ Salvatore Manzi
In this episode, Salvatore Manzi joins host Shayna Davis to discuss the critical signals leaders must send to build trust and credibility. They explore the importance of self-trust, aligning identity with voice, and identifying subtle
- Why Technical Leaders Must Be Seen
This episode addresses the common leadership blind spot where technical leaders in STEM companies are invisible externally, despite their crucial internal knowledge. It argues that visible, intentional leadership is essential for building…
- The Hidden Cost of Losing Attention w/ Anders Boulanger
Anders Boulanger joins Shayna Davis to discuss the hidden costs of poor executive communication and how leaders can lose attention and trust. They explore the concept of attention as currency, the dangers of dehumanized messaging, and prac…
- AI Changed How Leaders Are Judged
This episode of The Influence Economy Podcast explains how AI has fundamentally altered leadership evaluation, moving judgment from internal assessments to external perception by the market, media, and stakeholders. Host Shayna Davis discu…
- Why Leadership Training Alone Keeps Failing w/ Joyce Odidison
This episode features Joyce Odidison discussing why leadership training often fails. The conversation highlights that external reputation is built on internal dynamics such as resilience and psychological safety, and neglecting these found…
- The Tech Founder Ceiling No One Warns You About
This episode discusses the 'tech founder ceiling' where exceptional builders become invisible externally. Host Shayna Davis explains the shift from Head of Product to Head of Perception, emphasizing that external leadership and owning one'…
- Your External Leadership Archetype Revealed
This episode explores leadership identity and influence, introducing five Influence Archetypes that signal trust, authority, and credibility. It explains how understanding your leadership identity is crucial for effective external influenc…
- Internal Culture Drives External Influence w/ Mary Baird
Mary Baird joins Shayna Davis to explain why employee experience is a vital leadership strategy, not just an HR task. They discuss how a strong internal culture, defined by clear EX strategies, builds trust, retains talent, and enhances a…
- Why Your Communication Strategy Is Failing
Shayna Davis discusses why communication strategies fail senior leaders, arguing it's a positioning problem, not a presentation skills issue. She explains how to develop executive presence that performs under pressure by focusing on credib…
- Authority Has a Look. Do You Have It? w/ Ellie Steinbrink
This episode with personal branding expert Ellie Steinbrink explores how clothing choices impact professional presence, influence, and income. It discusses the science behind style, recalibrating presence for impact, and crafting an authen…
- The Future of Leadership Visibility
Shayna Davis introduces Executive Presence 4.0, a new model for leadership visibility that moves beyond outdated, narrow definitions. This solo episode explains how a coordinated leadership team can credibly signal a company's value, contr…
- When Internal Talent Isn’t Enough
This solo episode of The Influence Economy Podcast addresses the risks of invisible leadership, explaining that internal brilliance without public presence is a liability. It details the impact on revenue, retention, and reputation, arguin…
- The Leadership Trait That Actually Gets You Promoted
Shayna Davis discusses the shift from personality-driven leadership to leadership identity, explaining how identity builds authority and trust in the influence economy. She shares how to uncover your leadership identity and align your acti…
- The Real Series B Blind Spot
This solo episode of The Influence Economy Podcast discusses the common oversight in Series B tech companies: invisible leadership teams. Host Shayna Davis explains how failing to equip leaders for external communication hinders growth, im…
- External Influence Is Your New Competitive Edge
This solo episode of The Influence Economy Podcast discusses how external influence is becoming essential for leadership, moving beyond mere visibility. Host Shayna Davis explains the evolving nature of executive presence and how to levera…
- Why Doing All the Right Things Still Isn’t Working w/ Gwen Bortner
Shayna Davis and Gwen Bortner discuss the myth of self-accountability in entrepreneurship, explaining why simply doing the "right" things isn't enough. They explore how to identify and overcome bottlenecks, differentiate between task manag…
- Profit Starts With Your Money Personality w/ Betty Barnett
This episode of The Influence Economy Podcast features certified money mindset coach Betty Barnett, who discusses how unconscious beliefs and money personalities affect business decisions. The conversation explores how money archetypes inf…
- Sales Page Secrets Every Expert Should Know w/ M Shannon Hernandez
M. Shannon Hernandez joins The Influence Economy Podcast to discuss essential sales page strategies for experts. The episode covers the hidden costs of underperforming sales pages, the importance of clear messaging, and common entrepreneur…
- Why Your Mindset Might Be Sabotaging Your Revenue w/ Kim Rogne
In this episode of The Influence Economy Podcast, host Shayna Davis talks with certified high-performance coach Kim Rogne about how mindset work can directly impact revenue. Rogne shares her PRP framework and science-backed strategies for…
- Your Message Is Confusing. Here’s the Fix w/ Amber Gaige
This episode of The Influence Economy Podcast features Amber Gaige discussing how confusing messaging hinders sales and audience connection. Learn practical strategies to create clear, revenue-driving messages that resonate with clients an…
- The Culture Mistake That’s Costing You Innovation w/ Elizabeth Bieniek
Elizabeth Bieniek, author of Cake on Tuesday, joins The Influence Economy Podcast to discuss how mistaking workplace culture for superficial perks hinders innovation. She explains why genuine joy and authenticity are leadership strategies…
- Why Being Visible Isn’t Enough Anymore
Shayna Davis introduces the Influence Impact Method, a 4-part framework designed to help women transition from mere visibility to true authority. This episode details how to move beyond content creation to attract high-value opportunities,…
- Get Corporate Clients Using Sales Navigator w/ Tamika Brunetti
In this episode of The Influence Economy Podcast, host Shayna Davis interviews digital sales strategist Tamika Brunetti about leveraging LinkedIn Sales Navigator to attract corporate clients. Brunetti shares strategies for finding decision…
- 5 Pitch Mistakes Costing You Big Deals
This episode addresses five costly mistakes entrepreneurs make during high-stakes pitches. It explains how to avoid sounding like a vendor, overwhelming decision-makers, and failing to build long-term partnerships, ultimately aiming to sec…
- Why You’re Not Attracting High-End Clients w/ Landi Jack
This episode features Landi Jack discussing how to attract high-end clients by aligning your brand, presentation, and wardrobe with a premium image. Learn strategies for positioning, pricing, and confidence to elevate your business and cli…
- Turn Your Business Into a Sellable Asset w/ Patty Block
This episode features business advisor Patty Block discussing how women entrepreneurs can build sellable assets and plan strategic exits. They cover exit options, positioning personal brands for sale, maximizing business value, and avoidin…
- What’s Actually Blocking Bigger Deals?
This episode of The Influence Economy addresses mindset blocks hindering corporate deals for high-level women. Host Shayna Davis shares insights on overcoming internal barriers, challenging mindset myths, and embracing one's true self to a…
- Scale with Ease w/ Ann Carden
Ann Carden, a strategic growth consultant, shares insights on scaling business models by pivoting from low-leverage offers to premium clients. The episode covers strategies to reclaim time, build smarter, and create high-ticket offers to a…
- The Truth About High-Ticket Sales
This episode addresses the strategy gap in undercharging, focusing on how to price, position, and sell premium offers effectively. It covers attracting high-value clients, reframing sales as empowered communication, and creating offers tha…
- The Truth About Scaling You Haven’t Heard w/ Darnyelle Jervey Harmon
This episode features Darnyelle Jervey Harmon discussing the true meaning of business scaling, emphasizing strategies for sustainable growth and avoiding burnout. Topics include revenue markers, mindset shifts, systems, and team structures…
- The Framework That Scales Influence Into Income
This episode of The Influence Economy Podcast with Shayna Davis introduces a 5-stage growth framework for personal brands, designed to help ambitious women scale their influence into income. It addresses common challenges and provides stra…
- What Authentic Leaders Know That You Don’t w/ Danisha Keating
Dr. Danisha Keating joins Shayna Davis to explore the concept of authentic leadership for ambitious women, differentiating between genuine authenticity and oversharing. The discussion covers strategic storytelling, expressing values in cor…
- Why Networking Isn’t Getting You Paid
This episode explains why traditional networking is ineffective for high-level opportunities, focusing instead on how to build a powerful brand presence that attracts attention from decision-makers and positions individuals as valuable ass…
- How Relationships Create CEO Careers w/ Kash Rocheleau
This episode features Kash Rocheleau, CEO of Icon Foods, discussing how authentic relationships and strategy contribute to leadership success and upward mobility, particularly in male-dominated fields. Rocheleau shares insights on shifting…
- Get in the Room Where the Real Money Happens
This episode of The Influence Economy Podcast focuses on empowering women entrepreneurs to move beyond content creation tactics and adopt strategies for high-level deal-making. It details how to gain visibility with decision-makers, shift…
- Turning Relationships into Real Income
Shayna Davis discusses transforming relationships into income by building high-value connections. The episode covers strategies for curating a network that enhances influence and opportunities, focusing on prioritizing key relationships an…
- Personal Brands That Matter w/ Alan McLaren
Host Shayna Davis talks with Alan McLaren about creating impactful personal brands. They discuss how leaders can stand out with an authentic point of view, build trust, and shift mindsets to effectively lead and influence.
- Why Thought Leadership Outshines Expertise
In this solo episode, Shayna Davis discusses the distinction between being an expert and a thought leader, emphasizing how thought leadership can attract significant opportunities and drive business growth. She provides actionable steps fo…