The Ernesto Ortiz Show
Business & Finance
About
An SEO & Digital Marketing Podcast hosted by Ernesto Ortiz offering the most in depth interviews with top industry experts on SEO, AI, AEO, GEO, Google Ads, Meta Ads and Digital Marketing. The show focuses on practical advice for real SEO (search engine optimization) and marketing problems listeners can implement right away, as well as decision making frameworks to help listeners improve their workflows and know how to make better decisions in the future. Ernesto Ortiz is an SEO expert with 8 years experience in digital marketing, founder of the Semantic Ecommerce SEO Agency Structural SEO, focused on increasing profit through non-branded & branded revenue growth. Ernesto applies insights from information retrieval research, Google patents, and scientific single-variable testing to find strategies that reliably move the needle for his clients.
Episodes
- Michael Nadalin: Full-Funnel Growth, Merchant Center Wins, and Real AI Use
Michael Nadalin joins Ernesto Ortiz to discuss full-funnel growth, multi-channel strategies, Meta prospecting, and the role of Merchant Center for SEOs. They also cover feed optimization, AI for ads, and a reality check on AI's current imp…
- Jeremy Rivera: The Podcast Link Building Strategy You Can't Fake or Buy
Jeremy Rivera reflects on 20 years of SEO evolution, noting the shift to corporate budgets and the enduring importance of fundamentals like site structure, content, and links. He critiques Google updates, search quality decline, and AI
- Semantic SEO for E‑commerce: Product Pages, Topical Maps & Popular Products with Pontus Vippelius
Pontus Vippelius and Ernesto Ortiz discuss the evolution of SEO to a semantic framework for e-commerce, covering entity structures, scalable templates, and content for product pages. They explore AI Overviews, popular products, review impa…
- Semantic SEO in 2026: Site Structure, Brand Signals, and Visual Semantics with Luis Salazar Jurado
Luis Salazar Jurado defines semantic SEO as structuring information for search engines and LLMs to understand pages faster and more efficiently, contrasting it with older SEO methods. The discussion covers the shift to a query-to-answer mo…
- Pedro Dias: Ex Googler on How Google Evaluates Content & Spam
Pedro Dias, ex-Google Search Quality engineer, explains Google's content and spam evaluation processes, manual actions, and SEO strategies in the AI era. He details how Google fights spam, the nuances of techniques like cloaking, and empha…
- Pavel Klimakov: Content Strategies, Reading Users Minds, Human Effort
Pavel Klimakov, a Semantic SEO Specialist, shares insights with Ernesto Ortiz on advanced content strategies that prioritize users, index signals, and visual semantics over traditional keyword research. The discussion covers identifying ov…