The Entrepreneur Experiment
Self-Improvement
About
Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain.Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success.Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.This isn’t just a podcast; it’s a blueprint for a new kind of...
Episodes
- EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi)
In this Mentor Moment, Ciara Troy of Oishii Sushi discusses utilizing customer feedback for business development. She emphasizes consistent iteration, testing, listening, and refining based on real demand to guide business decisions.
- EE496: How Ashley McDonnell is Raising €50 Million to Take Irish Fashion Brands Global
Ashley McDonnell, founder of Ireland Fashion Week and Vyko, shares her experiences in the luxury industry, from working with Christian Dior and LVMH to her current endeavor of raising €50 million to globalize Irish fashion brands. She also…
- EE495 - Mentor Moment: Paul Buckley — The Accidental Australia Move That Changed Everything
Paul Buckley, an entrepreneur, shares his experiences on how unforeseen circumstances shaped his business journey. He discusses the importance of adapting quickly, taking on responsibility, and creating momentum rather than waiting for per…
- Why 10x Goals Are Easier Than 10% Ones: 5 Scaling Secrets from Google X & Zalando with Sean Mullaney
In this episode of The Entrepreneur Experiment, Sean Mullaney shares insights on achieving 10x goals, drawing from his background at Google X and Zalando. He discusses systems thinking, distinguishing genuine technology shifts from fads, a…
- EE493 -Mentor Moment: Rory McLaughlan - The Ask That Led to a Gary Neville Shoutout (Shirt in a Box)
Rory McLaughlan shares insights on how asking, showing up, and building relationships can lead to big breaks. He emphasizes the importance of capturing and repurposing these moments to build momentum.
- EE492 - From Glofox to WellFest: Anthony Kelly on Timing, Scale, and Redefining Success Beyond Business
In this episode, Anthony Kelly, co-founder of Glofox and WellFest, discusses building businesses in the health and wellness industry. He covers topics like international scaling, the importance of timing and niche focus, and redefining per…
- EE491 - Nir Eyal: Why Smart People Stay Stuck, And How To Break Out Of It
In this episode, Nir Eyal discusses the psychology of belief, persistence, and entrepreneurial thinking. He explores why success often depends more on what you believe is possible than on intelligence or resources, and how beliefs shape de…
- EE490 - 1 Product, €3M Revenue, 450 Stores: The Gigi Story with Jennie Haire and Lisa Hughes
Jennie Haire and Lisa Hughes, founders of Gigi, share their journey of building a women's health brand that achieved €3M revenue and distribution in 450 stores. They discuss transforming clinical insight into a fast-growing business, navig…
- EE489 - Mentor Moment: Alan Andrews - Pricing as an Experience, Not a Number
In this Mentor Moment, Alan Andrews explains how pricing can be an experience, not just a number. He shares how it can act as communication and positioning within the customer journey.
- EE488 - Ken Rideout: Why Most People Never Find Out What They’re Capable Of
In this episode of The Entrepreneur Experiment, Ken Rideout and Gary Fox discuss endurance sports, identity, effort, masculinity, parenting, business ambition, and mindset. Ken Rideout shares his perspective on success, the importance of d…
- EE487 - Mentor Moment - Gerry Hussey - A 5-Minute Visualisation Exercise for Founders
In this Mentor Moment, Gerry Hussey presents a 5-minute visualisation exercise for founders. He explains how to map desired outcomes, identify necessary habits, and bridge the gap between current and future selves, focusing on daily proces…
- EE486 - From Bakery to Cult Favourite: Eoin Cluskey on Scaling Bread 41
Eoin Cluskey, founder of Bread 41, joins The Entrepreneur Experiment to discuss building his bakery business from the ground up. He covers his journey from carpenter to baker, the challenges of scaling, and maintaining commitment to qualit…
- EE485 - Mentor Moment: Lorraine Heskin - Building Gourmet Food Parlour in the Celtic Tiger
Lorraine Heskin, founder of Gourmet Food Parlour, shares her experience building her cafe brand in 2006. She discusses brand-building strategies, the difficulties of finding a location, and the community's positive response to her new busi…
- EE484 - The Cash Flow Playbook with Andrea Reynolds: Grants, Debt, VC & Profitability
Andrea Reynolds, founder of Swoop, joins Gary to discuss funding, cash flow, and building a sustainable business. They cover grants, debt, venture capital, and the importance of profitability for founders, operators, and business owners.
- EE483 - Mentor Moment: Anthony Gallagher — Building Petstop Through People & Innovation
In this episode, Anthony Gallagher, founder of Petstop, reflects on building his business. He emphasizes the importance of investing in people, staying connected with customers, and the role of innovation and fundamental business practices.
- EE482 - €0 Funding, €7.5m Profit, 2000 Events a Year: The Bingo Loco Blueprint with Will Meara
Will Meara, founder of Bingo Loco, shares insights into how his company scaled from a Dublin experiment to a global live-experience business. He discusses strategies for distribution, localization, and maintaining quality while running tho…
- EE481: Mentor Moment - Rory King - The Content Machine Behind Rory’s Travel Club
In this episode, Rory King of Rory's Travel Club explains the content strategy behind building a low-cost membership business. He details publishing across multiple platforms daily, focusing on posts for conversion, trust, and engagement,…
- EE480: Dr Caitriona Ryan & Dr Niki Ralph: 40,000 Patients a Year at the Institute of Dermatologists
Dr. Caitriona Ryan and Dr. Niki Ralph, co-founders of the Institute of Dermatologists, discuss building and scaling their healthcare practice in Dublin. They cover topics including business operations, their pivot during COVID, and their a…
- EE479: Mentor Moment - Seán Brett - Why ‘Not Fitting In’ Can Be Your Advantage
In this episode, Seán Brett shares his entrepreneurial journey, highlighting how not fitting in can be an advantage. He discusses the value of early selling and understanding people in business.
- EE478 - AI Is Changing Business Fast: Here's What Actually Matters with Ray Ryan, Noledge Group
Ray Ryan, founder of The Noledge Group, joins Gary on The Entrepreneur Experiment to discuss how AI is rapidly changing the business landscape. They cover navigating tech shifts, the importance of experimentation, and why voice and visual…
- EE477: Mentor Moment - Redefining Success with Founders of Ella & Jo: Charlene Flanagan & Niamh Ryan
Charlene Flanagan and Niamh Ryan, founders of Ella & Jo, share their perspectives on redefining success. They discuss personal definitions of success, including freedom and family time, and how they built their brand from Ireland to reach…
- EE476: Founder Finance 101: The Simple Money System Founders Actually Need with Diarmuid Corcoran
In this masterclass, Gary Fox and Diarmuid Corcoran of Chartered Capital discuss essential financial management for founders. They cover topics including compounding wealth, the importance of pensions, avoiding common investment mistakes,…
- EE473 - Mentor Moment: Keilidh Cashell on Trust - The Real Currency of Influencing
Keilidh Cashell discusses her transition from a makeup counter job to an influencer career. She highlights the importance of trust and long-term partnerships in the influencer industry and how she maintained her values.
- EE474 - Spencer Matthews: The High Performance Operating System (Business, Body, Brain)
In this episode, Spencer Matthews of CleanCo shares his experiences in building his business, CleanCo, and the role of discipline and endurance challenges in his personal and professional transformation. He discusses insights from fundrais…
- EE473 - AMA: Breakout Founders for 2026 + My Boldest Predictions
In this season 28 opener of The Entrepreneur Experiment, host Gary answers audience questions about his plans to take the podcast global, his team's operations, and his approach to founder-led brands. He also shares his predictions for 202…
- EE472 - Live Podcast Special: Aine Kennedy, Nadia Adan, and Jack Pierse: Building Brands in Public
In this live episode of The Entrepreneur Experiment, Gary Fox hosts Aine Kennedy, Nadia Adan, and Jack Pierse. They discuss their experiences building businesses, focusing on the benefits of building in public, scaling companies, and using…
- EE471 - Mentor Moment: Trevor McFarlane — Building an Elite Network from Scratch
In this Mentor Moment, Trevor McFarlane, founder and CEO of EMIR, discusses building an influential private CEO network from scratch. He shares insights on the importance of credibility, trust, and curation in scaling a business network.
- EE470 - Air Miles for the High Street: How Squid Is Rewiring Local Loyalty
Gary Fox interviews Squid co-founder Matthew Coffey about the evolution of the loyalty app into a universal points network called Wave. They discuss the company's growth, integration with payment providers, fundraising, and plans for Europ…
- EE469 - Mentor Moment: Opening the Books - How Eoin Cantwell Built a Transparent Food Empire
Eoin Cantwell, founder of Fitt Meals, discusses his experience implementing full financial transparency within his company. The episode covers how sharing financial data with staff improved culture, accountability, and the leadership minds…
- EE468 - How Jac Dunne Reinvented Her Career and Stepped into Fintech Leadership
Gary Fox interviews Jac Dunne, CEO of Dimply, about her career transition from legacy finance to fintech leadership. They discuss the functionality of the Dimply platform, the future of hybrid financial services, and her approach to scalin…
- EE467 - Mentor Moment: Building a Personal Brand & Authentic Entrepreneurship With Conor McHugh
In this Mentor Moment episode of The Entrepreneur Experiment, founder Conor McHugh discusses the importance of authenticity and honesty in building a personal brand and nurturing business relationships in Dubai.
- EE466 - From Pharmacy Counter to 1,500 Stores: How Laura Dowling Built Fabu Wellness
Pharmacist and founder Laura Dowling joins Gary on The Entrepreneur Experiment to discuss building her wellness brand, Fabu Wellness. They cover her journey from community pharmacy to scaling to 1,500 stores, the success of her Viva La Vul…
- EE465 - Mentor Moment: Pádraig Ó Céidigh — From Teaching to Buying an Airline
In this episode of The Entrepreneur Experiment, Pádraig Ó Céidigh discusses his transition from a schoolteacher to the owner of Aer Arann. He shares his experiences with risk-taking and business leadership, including his decision to remort…
- EE463 - The Hidden Industry Powering the World’s Biggest Events
Mark Breen, co-founder of Safe Events Global, joins The Entrepreneur Experiment to discuss building a global event safety company. He shares insights on scaling, industry shifts post-COVID, and the company philosophy that helped them secur…
- EE463 - Mentor Moment - Building the Biggest Media Brand in Dubai with Richard Fitzgerald
Richard Fitzgerald, founder of Augustus Media, discusses how he built a leading Middle East media company, including the brands Lovin' Dubai and Lovin' Saudi. This episode explores the role of curiosity and hard work in scaling a media bus…
- EE462 - How To Build a Brand the World’s Best Athletes Trust (in Just 3 Years)
In this episode of The Entrepreneur Experiment, Gary Fox interviews Ryan Casey, founder of C11 Recovery. They discuss Casey's journey from working as an electrician to building an international recovery brand for elite athletes in just thr…
- EE461: Mentor Moment - From Student Debt to Premier League Clients with Greg Bradley
In this Mentor Moment episode of The Entrepreneur Experiment, founder Greg Bradley discusses his entrepreneurial journey building the global fitness equipment brand BLK BOX. He shares how he moved from handling student debt to supplying eq…
- EE460 - The 4 Pillars of Elite Performance: Dan Lawrence’s Blueprint for Founders
Elite performance coach Dan Lawrence joins Gary Fox on The Entrepreneur Experiment to discuss his framework for achieving high-level results. The conversation covers the four pillars of performance—training, nutrition, recovery, and mindse…
- EE459 - Mentor Moment - Is AI Really Coming For Your Job? With Brian O'Rourke
Brian O’Rourke, CEO of CitySwift, discusses his perspective on AI, the importance of founder-market fit, and the value of celebrating milestones in business. This Mentor Moment explores these topics alongside insights into building a data-…
- EE458: How I Bought a Business Without Spending a Cent – Jenny Johnston’s Story
Gary Fox interviews Jenny Johnston, CEO and owner of Azure Communications, about her career and how she acquired the business through a leveraged buyout without using her own personal capital. The discussion also covers her experiences wit…
- EE457 - Mentor Moment - Oonagh O’Hagan: Shaping the Future of Healthcare
In this Mentor Moment episode of The Entrepreneur Experiment, Oonagh O’Hagan discusses her journey in growing Meagher’s Pharmacy from one location to a nationwide network. She explores the importance of curiosity and courage in healthcare…
- EE456 - £25M ARR and Zero Gimmicks: The Heights Story with Dan Murray-Serter
Gary Fox interviews Dan Murray-Serter, co-founder of the brain health brand Heights, about scaling the company to £25M ARR. The discussion covers building a science-backed brand, navigating investor relationships, and lessons in entreprene…
- EE455 - Mentor Moment - Aimee Connolly: The 19-Month Journey to Launching Sculpted
Aimee Connolly discusses the 19-month process of developing her brand, Sculpted by Aimee, including challenges with formulation, logistics, and packaging. She shares her experiences with building a business and the importance of learning a…
- EE454 - He Quit Pro Rugby at 26 - And Started a Sauna Revolution
Gary Fox interviews former professional rugby player Steve Crosbie about his transition to entrepreneurship. Crosbie discusses retiring from rugby at 26 and founding the Irish sauna business Fad Saoil Saunas.
- EEE453 - Mentor Moment - Nature vs Nurture: Are Entrepreneurs Born or Built? With Sean Blanchfield
Tech founder Sean Blanchfield discusses the debate on whether entrepreneurs are born or made. He shares insights from his career building companies like Demonware and PageFair, highlighting the roles of curiosity and environment in his jou…
- EE452 - The 5-Year, £60m Fragrance Empire with Connor Martin, The Essence Vault
Gary Fox interviews Connor Martin, founder of The JAQ Group, on how he built The Essence Vault into a £60 million e-commerce business in five years. Martin discusses his journey from market stalls to scaling during the pandemic and navigat…
- EE451 - Mentor Moment - Hiring Only A-Players with Dan Hobbs & Ciaran O’Mara, Protex AI
Protex AI founders Dan Hobbs and Ciaran O’Mara discuss their strategies for hiring A-players, emphasizing the importance of resilience alongside technical skill. They explain their use of structured interviews, take-home exercises, and cul…
- EE450 - From Market Stall to 75 Employees: The Rise of Oishii Sushi
Gary Fox interviews Ciara Troy, founder of Oishii Sushi, about the 19-year journey of growing her brand from a local market stall to a nationwide food business with 75 employees. The discussion covers scaling operations, balancing entrepre…
- EE449 - Mentor Moment - Consistency Over Brilliance: Colin Harmon on Building Trust at 3FE
In this Mentor Moment episode, Colin Harmon of 3FE Coffee discusses the importance of consistency over perfection in business. He explains how raising the minimum standard helps build customer trust and shares lessons from scaling his coff…
- EE448 - The $72 Million Blueprint: Thinking Bigger in Dubai with Colin Meagle
Gary Fox interviews Colin Meagle, founder of Continuous Ventures, about his journey from building agencies to operating a venture studio in Dubai. They discuss scaling businesses, the impact of AI, and the importance of focus and talent in…