The Digital Marketing Podcast
Business & Finance
About
An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
Episodes
- Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
This episode of The Digital Marketing Podcast features a case study on Dove's Reddit marketing campaign. It details how the brand used organic Reddit conversations and unfiltered user reviews to drive awareness and commercial impact, highl…
- The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
In this episode of The Digital Marketing Podcast, Daniel Rowles and Rachel Thornton, CMO of Adobe Enterprise, discuss how AI is transforming the customer journey. They explore the implications for marketing strategy, data, and customer exp…
- Practical Video Marketing - How to Make Video More Human, More Useful and More Effective
This episode of The Digital Marketing Podcast features Daniel Rowles and Kendall Breitman from Riverside, discussing how marketers can use video effectively. They cover creating human-led content, strengthening SEO with video, and practica…
- Eight Psychology Experiments for Marketers
This episode of The Digital Marketing Podcast features Phil Agnew, host of the Nudge podcast, discussing eight psychology experiments and principles relevant to marketing. They explore concepts such as social proof, loss aversion, and the…
- Gamification for Digital Marketing
This episode of The Digital Marketing Podcast discusses gamification as a strategic opportunity for digital marketers, exploring its business case in today's digital landscape and how brands use interactive games, playable ads, and reward…
- How to Drive AI Adoption - A Step-by-Step Case Study
Daniel Rowles and Emma Tronson discuss how to integrate AI into existing operations. They explore strategies for AI adoption within complex organizations, including task force creation, securing leadership buy-in, and aligning with institu…
- The Hubspot CMO Interview - Kipp Bodnar on AI, Answer Engine Optimisation and the Future of Marketing
Kipp Bodnar, CMO of HubSpot, discusses how AI and Answer Engine Optimisation are impacting the marketing industry. He covers changes in discovery, personalization, attribution models, and the adoption of AI agents in marketing workflows.
- Dealing With Exponential Change - Leadership in an AI-Driven World
This episode of The Digital Marketing Podcast features Daniel Rowles and Geoff Tuff discussing the shift from linear to exponential change driven by AI. They explore why traditional transformation initiatives often fail and how leaders can…
- Generative AI Update - What the Latest Model Wars Mean for Marketers
This episode of The Digital Marketing Podcast provides an update on the generative AI landscape. Daniel Rowles discusses recent releases from OpenAI and Google, including ChatGPT 5.x and Gemini 3, and their implications for marketers regar…
- Answer Engine Optimisation (AEO) - How to Optimise for Google AI Overviews
This episode explores Answer Engine Optimisation (AEO) and its impact on Google AI Overviews. It provides practical strategies for marketers to adapt to changes in search, focusing on improving visibility in both traditional organic search…
- Human First Marketing - Why Trust, Purpose and People Matter More Than Ever
In this episode, Daniel Rowles and Phil Treagus-Evans discuss "Human First Marketing" and why human elements are crucial in marketing today. They explore strategies for building trust and connection in an AI-dominated landscape.
- The Big Debate: Non Keyword Signals - AI Chats & Privacy
This episode of The Digital Marketing Podcast discusses the rise of non-keyword signals in digital marketing, examining how AI-powered platforms and new algorithms are changing search, privacy, and campaign targeting. It explores the impli…
- Vibe Coding - How AI is Revolutionising App Development and Empowering Non-Coders
This episode discusses Vibe Coding, an AI-driven method for app development that enables non-coders to create applications using natural language prompts. It explores different levels of Vibe Coding and includes an interview with Christo S…
- The Changing User Journey - Lessons from the Travel Industry in the Age of AI
This episode of The Digital Marketing Podcast discusses how the user journey is being reshaped by AI, with lessons from the travel industry. It covers topics like AI-powered search, disconnected content ecosystems, and adapting digital str…
- The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
Daniel Rowles interviews Alex Schultz, Meta's Chief Marketing Officer, about the future of digital marketing. They discuss the importance of fundamental principles, effective measurement, building high-performance teams, and leveraging AI…
- Regenerative Marketing - The Goose That Thought it was a Chicken!
This episode discusses regenerative marketing, differentiating it from sustainability. It explores how AI can be a regenerative tool and provides practical approaches to integrate regeneration into professional life, offering key takeaways…
- Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
This episode of The Digital Marketing Podcast discusses navigating AI Search, Ads, and SEO in 2025. It covers Google AI Max campaigns, the impact of AI on organic search clicks, LLM Refs and SEO, and the shift to Generative Engine Optimiza…
- ChatGPT Agent and the Future of Digital Marketing
This episode of The Digital Marketing Podcast discusses ChatGPT Agent and agent-based AI in digital marketing. Daniel Rowles and Ciaran Rogers explore how AI is moving beyond content generation to autonomous task execution, its impact on m…
- The Future of SEO
This episode of The Digital Marketing Podcast explores the future of SEO in a world dominated by AI search and generative answers. Hosts Daniel Rowles and Ciaran Rogers discuss the impact of AI Overviews and tools like ChatGPT and Gemini o…
- How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles and Brendan Kane discuss how to create viral content. They share insights into the science behind content that spreads and strategies for achieving virality, focusing on story…
- AI Copywriting and Claude - A Copywriter's Guide to Getting the Best from AI
This episode of The Digital Marketing Podcast features Daniel Rowles and Kerry Harrison discussing AI copywriting, focusing on Anthropic's Claude AI. They explore how Claude compares to other AI tools and introduce the "AI Sandwich" method…
- Branding, Strategy and Taylor Swift
This episode of The Digital Marketing Podcast features Daniel Rowles and Kevin Evers discussing Taylor Swift's brand strategy. They explore how Swift's career demonstrates effective marketing, audience connection, and long-term business th…
- Digital Marketing & AI News
In this episode, Daniel discusses critical AI and digital marketing news, including ChatGPT's new operator functions, Google's AI-powered search evolution, Meta's Advantage+ for ads, and LinkedIn's integration with Adobe Express. He also e…
- Complete Guide to Keyword Research
This episode of The Digital Marketing Podcast features Daniel, Ciaran, and Louise discussing keyword research in digital marketing. They cover balancing traffic, intent, and competition, and the importance of aligning brand, content, and i…
- Agile Marketing Hands-On
This episode of The Digital Marketing Podcast explores agile marketing and a 5-day sprint framework for launching campaigns. Guests Peter Abraham, Katherine Torrance, and Claire Pankhurst discuss how this approach helps marketers develop a…
- Guide to AI Agents
This episode of The Digital Marketing Podcast features Ciaran and Daniel exploring Agentic AI, its applications in digital marketing, and how it can be used for tasks like content generation, planning, and code deployment. They discuss rea…
- Influencers Vs. Advocates - Building Brand Advocacy
This episode of The Digital Marketing Podcast features hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles discussing brand advocacy versus influencer marketing. They explore how genuine brand fans can be more powerful than traditional…
- ChatGPT for Marketing Latest Updates
This episode of The Digital Marketing Podcast discusses the latest ChatGPT updates and their applications for digital marketing. Daniel and Ciaran cover new features like 4o Image Generation, in-context learning, image editing, and task au…
- Complete Guide to LinkedIn Ads
In this episode of The Digital Marketing Podcast, Daniel Rowles and AJ Wilcox discuss running effective LinkedIn ad campaigns. They cover topics such as budgeting, bidding strategies, ad formats, and key performance indicators to optimize…
- The Latest Digital Marketing Tools & Techniques
Ciaran and Daniel Rowles discuss new digital marketing tools and techniques, covering AI-powered social media, SEO, competitive intelligence, and content creation. They explore how these tools can transform marketing workflows and offer in…
- What is the best AI? ChatGPT Vs DeepSeek Vs Gemini
This episode of The Digital Marketing Podcast evaluates ChatGPT, DeepSeek, and Gemini, discussing their capabilities, strengths, and weaknesses for digital marketing. The hosts share experiences and insights on utilizing these AI models in…
- How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
This episode of The Digital Marketing Podcast explores the ongoing debate about whether SEO is dead. The hosts discuss the evolution of SEO, the impact of AI and generative search, and why SEO remains crucial for discoverability across var…
- Social Media Trends and Trip Hazards for 2025
This episode of The Digital Marketing Podcast explores Hootsuite's 2025 Social Media Trends Report, focusing on creative content strategies, proactive engagement, effective social listening, and the role of generative AI in content creatio…
- 5 Email Marketing Stats to Boost Your Email Marketing
This episode of The Digital Marketing Podcast explores five essential email marketing statistics to enhance campaigns. Topics include crafting effective subject lines, utilizing seasonal keywords, and strategic personalization. The team al…
- News Years Resolutions for Marketers 2025
In this episode, Ciaran, Daniel, and Louise discuss new year's resolutions for marketers in 2025. Topics include the impact of generative AI, junk content, social media algorithms, and brand viral strategies.
- Digital Marketing Planning for 2025
In this episode, Daniel discusses digital marketing planning for 2025, covering opportunities, challenges, and strategy. He explores shifting search algorithms, generative AI, industry trends, and fostering innovation within organizations.…
- Semrush Conference: Digital Marketing Trends for 2025
This episode of The Digital Marketing Podcast features Louise and Daniel discussing insights from the Semrush Spotlight conference. They cover future search trends, disruptive marketing strategies, content optimization, and the role of aut…
- Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
This episode of The Digital Marketing Podcast features Jay Schwedelson discussing 2025 marketing trends. Topics include the importance of authenticity, email marketing as a valuable asset, and the resonance of lo-fi content.
- SEO, GEO and AEO: What You Need To Know
This episode of The Digital Marketing Podcast discusses the relationship between SEO, GEO, and AEO (Answer Engine Optimisation). It explores how changes in search behavior affect content visibility and marketers' strategies.
- What Is Digital PR?
Daniel and Jane Hunt discuss digital PR, its impact on SEO and brand building for B2B and B2C clients, and techniques for brand visibility and backlink building. They cover measuring campaign impact and blending SEO with traditional PR.
- GEO and How to Rank in SearchGPT
Daniel and Ciaran discuss Generative Engine Optimisation (GEO) and its impact on digital marketing. They explore how marketers can optimize content for visibility in AI-powered search environments like ChatGPT and SGE.
- Is Content Marketing Dead?
This episode of The Digital Marketing Podcast discusses the relevance of content marketing in 2024. It covers the evolution of the content marketing landscape, challenges in visibility, and practical tips for creating content that stands o…
- Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
This episode of The Digital Marketing Podcast features Ibrahim Khan, Global Vice President of Marketing at The Coca-Cola Company. He discusses Fanta's brand revival, strategies for engaging Gen Z, and collaborations including the new film…
- Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
This episode, part two of a series, recaps Inbound 2024 and discusses digital marketing trends. Topics include AI in search engines, first-party data, email marketing, and LinkedIn Business Manager features.
- Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
This episode of The Digital Marketing Podcast celebrates their 400th episode by discussing an Inbound Conference recap and the latest trends in digital marketing. Topics include social media engagement, AI in content creation, email market…
- Life After Third-Party Cookies: What's Next for Data-Driven Marketing?
Daniel, Colin Grieves, and Danny Holmes from Experian Marketing Services discuss the future of data-driven marketing after third-party cookies. They explain the evolution of cookies, why they are being phased out, and solutions for markete…
- Is Social Media Still Worth the Time?
This episode of The Digital Marketing Podcast explores the value of social media for brands, discussing challenges like fake engagement and unclear ROI, and debating the effectiveness of influencer marketing. The hosts provide an honest di…
- Exploring the Best GPTs for Digital Marketers
This episode of The Digital Marketing Podcast explores the best GPTs for digital marketers. It covers tools for creating visual diagrams, presentations, and summarizing YouTube videos to help streamline digital marketing efforts.
- AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)
This episode discusses AI tools and trends for marketers, focusing on Google Gemini updates, including enhanced image generation and "gems." It also covers Midjourney, Leonardo.ai, and the rise of AI productivity tools. The episode also an…
- Efficiency, Effectiveness and Time Management with Abigail Barnes
In this episode, Abigail Barnes, founder of Success by Design Training, discusses efficiency, effectiveness, and time management. She shares practical frameworks for managing time and achieving a balanced life, and explores the impact of A…