From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade • DNS records (SPF, DKIM, DMARC) are now essential for good deliverability • Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one • Lead magnets should provide genuine value worth at least a couple hundred dollars • Perfectionism kills results – "good enough to get it out there" is a winning philosophy • Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA • The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels Guest Information: linkedin.com/in/schwedelson subjectline.com guruconference.com outcomemedia.com More from EWR and Matt: Leave us a review wherever you listen: Spotify , Apple Podcasts , or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

Listen