The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
Zack Wenthe from Tealium joins The Agile Brand with Greg Kihlström to discuss the data challenges posed by AI-driven commerce. They explore how AI shopping environments can create data black boxes and why brands need to maintain visibility across their customer journeys.