Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype

Jennifer Griffin Smith, CMO at Acquia, discusses marketing technology that delivers beyond the hype. The conversation covers the strategic value of human-led content and how to integrate new capabilities without disrupting customer experience.

Mentioned

topics

• marketing technology
• content strategy
• customer experience
• ai

persons

• Jennifer Griffin Smith

companys

• Acquia

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