The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
BrandShield CEO Yoav Keren on the dark side of digital engagement
In this episode, Yoav Keren, CEO of BrandShield, discusses the challenges of brand impersonation, counterfeit goods, and AI-driven scams in digital engagement. He explains how these threats can impact customer experience, brand trust, and revenue.