The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Keri McGhee, CMO at Attentive, discusses moving beyond AI hype to make strategic investments in marketing technology. The episode explores the practical realities of AI's impact on consumer behavior and how marketing leaders can make smart investments. It also covers the nuance…