The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Shipt's Courtney Owumi on achieving and demonstrating CX ROI
Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt, discusses how focusing on customer insights can lead to business model transformation and achieving CX ROI. This episode explores how demonstrating ROI is crucial for becoming an insights-driven…