The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
United Rentals' Alyse Fuller on driving real impact without being overwhelmed by data
Alyse Fuller from United Rentals joins Greg Kihlström to discuss how to drive real impact in customer experience without being overwhelmed by data. They explore leveraging Generative AI to shift CX from a reactive to a proactive discipline and how lean teams in large…