The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Bynder's Luke Roberts on brand and content governance in a 1:1 omnichannel world
This episode features Luke Roberts from Bynder discussing brand and content governance. He emphasizes managing content in an omnichannel environment, the application of AI in content workflows, and the importance of measuring marketing outcomes rather than just output. The…