The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
Mark Rampolla, founder of ZICO Coconut Water, discusses brand integrity, the founder's paradox of building a company to sell, and getting a second chance to reclaim a brand. The episode explores the balance between corporate scale and entrepreneurial soul and how a brand's…