The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
On this episode of The Agile Brand, Greg Kihlström talks with Smita Wadhawan, CMO at Constant Contact, about effective Gen Z marketing strategies for small to medium-sized businesses. They discuss how to authentically engage with Gen Z and adapt marketing approaches in the…