The Agents of Change Digital Marketing Podcast
Business & Finance
About
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
Episodes
- Better AI Images with Prompts (and Practice) with Ross Symons
If you've ever typed a prompt into an AI image tool and ended up with something that looks like a corporate stock photo had a fever dream, you're not alone. Getting genuinely good output from these tools takes more than a two-word descript…
- Content First or Design First? Settling the Debate with Sarah Johnson
You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. T…
- Fix Your Leaky Sales Funnel with Jason Kramer
You spend good money getting people to your website. They fill out the form. And then... nothing. No one follows up. Or someone follows up once, gets no reply, and moves on. Meanwhile, that lead is sitting there, probably still interested,…
- Agentic AI for Marketers: What It Means with Mike Kaput
You've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and…
- AI Search Optimization Strategies with Rebecca Emery
With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-gen…
- Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
AI used to be about prompts, now it's about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for small businesses, and how tools like Claude Cowork are turning strategy into execution.…
- Building a Brand World That Converts with Luna Battalia
Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your…
- Cold Outreach That Converts with AJ Cassata
Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with "Quick question" emails know it. But here's the thing: done right, cold outreach is one of the most direct, cost-effective ways to reach you…
- AI Image Generation for Marketing with Lauren deVane
Description: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's…
- 7 AI Lessons for Every Marketer in 2026 with Rich Brooks
Stop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a human-first company that smartly uses AI beats trying to become an AI company every time.…
- Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnosti…
- Using Behavioral Science to Drive Change with Melina Palmer
Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Cricke…
- Grow Your Business on YouTube in 90 Minutes with Jerry Potter
Let's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you're back to square one. But what if your content worked for you, building mome…
- Outside-In Marketing Strategy with James Hipkin
Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop…
- Create Custom AI Assistants with Mike Allton
You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to h…
- Creating Messages That Stick with Tamsen Webster
If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience…
- Paid Search for Small Budgets with Brooke Osmundson
Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can…
- The Secret Sauce That's Missing from Your Messaging with Jay Acunzo
You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it st…
- Build Powerful Marketing Frameworks with Melanie Deziel
You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the…
- Google Ads Success on a Small Budget with Andy Janaitis
Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the…
- Marketing Attribution Made Simple with Scott Desgrosseilliers
You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That…
- How to Streamline Your Podcast Workflow with Rich Brooks
After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, in…
- What Working NOW in Paid Social with Karen Nelson
If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's…
- In an AI World The Human Touch Becomes a Competitive Advantage with Jay Baer
AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advant…
- Local SEO Secrets: Google Business Profile with Greg Gifford
Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your busi…
- Psychology Hacks for Better Marketing with Richard Shotton
Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen s…
- Digital PR Strategies That Actually Work with Vince Nero
You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content…
- SEO Sales Funnels: Beyond Keywords with Nina Clapperton
Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over back…
- Smart Content Distribution Strategies with Ross Simmonds
Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distributi…
- Flex Your Email Marketing Superpowers with Jessica Best
Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know ther…
- Customer-Led Growth Strategy Tips with Georgiana Laudi
What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to gu…
- Insider PR Strategies for Small Businesses with Nancy Marshall
Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingl…
- Measurement Marketing Framework Secrets with Jeff Sauer
If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conve…
- Why Playing the Villain in Marketing Actually Works with Brian Massey
What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in…
- GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso
For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work fo…
- The LinkedIn Content Strategy That Actually Works with Joe McKay
LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 fo…
- Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright
You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actu…
- Boost Your LinkedIn Visibility with Kate Paine
LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I…
- Grow Your Organic Traffic Through Pinterest with Nadalie Bardo
Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the…
- Spinning Customer Stories into Marketing Gold with Joel Klettke
Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero)…
- Finding the Right ESP for Your Email Marketing Needs with Robert Brandl
Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down ever…
- Emotional Targeting: The Key to Higher Conversions with Talia Wolf
When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behi…
- Stand Out in a Noisy Digital World with Miriam Schulman
Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspira…
- Practical AI Applications for Your Marketing Strategy with Rich Brooks
I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right…
- When and How to Hire a Videographer for Your Business with Kurt Grazer
Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knac…
- Faster, Better, Smarter: Making AI Work for You with Dan Sanchez
Whether you're just starting out or looking to refine your AI strategy, there's a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways t…
- Breaking Free from Hourly Billing: Profit Strategies with Jonathan Stark
Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly b…
- Mastering AI Prompts for Better Results with Dustin W. Stout
Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't th…
- Building an AI Brain for Your Business with Amanda Cole
We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why bus…
- How to Optimize Your Brand for AI Search with Crystal Carter (Part II)
If you've been wondering how to get your business noticed by ChatGPT and other AI language models, you're not alone. Today we're back with the second half of our conversation with SEO expert Crystal Carter to break down exactly what LLM op…