The Advanced Selling Podcast

Connect With Customers

Send us Fan Mail In this episode, Bryan Neale from Blind Zebra shares a tactical framework for building meaningful customer connections — one rooted in strategy, generosity, and intentional networking. He explains why great salespeople move beyond vague Ideal Customer Profiles (ICPs) to create “ conquest account lists ” that name specific people they want introductions to. Bryan also challenges listeners to identify at least 20 “Connectors” — the natural networkers who love making introductions — and to proactively schedule time with them to ask for introductions , not referrals. He introduces the idea of the “ karmic boomerang, ” reminding us that connecting others first often leads to opportunity returning in unexpected ways. Bryan briefly discusses Blind Zebra Sales Operating System ( BZSOS ) — a practical set of tools designed to help sales teams organize, prospect, and perform more effectively. - Curious about certification in the Blind Zebra Sales Operating System ? Learn more here .

Listen