Test. Optimize. Scale.
Business & Finance
About
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
Episodes
- EP. 237: Kevin Cahill - Daily Actions to Grow Your Real Estate Business
Kevin Cahill, a real estate broker since 1999, shares insights on growing a real estate business. Topics include the 6-12-18-6 daily action framework, client attraction strategies, automated follow-up campaigns, and scaling through time le…
- EP. 236: Tom Ruwitch - Why Your Marketing Repels Prospects Instead of Attracting Them
Tom Ruwitch, founder of Story Power Marketing, explains that ineffective marketing often stems from a lack of compelling narrative. He introduces the PLAN framework (Promise, Lesson, Anecdote, Next Step) and discusses building scalable, st…
- How to Earn the Exit You Want | Ep. #235 with Nick Avaria | Test. Optimize. Scale.
Nick Avaria, founder of Agency Acquisitions, explains the crucial operational details required for a successful agency exit. He covers topics such as running an agency with an exit in mind, managing growth thresholds, understanding valuati…
- EP #234- August Biniaz: Why the Inferior Product with Better Marketing Always Wins
August Biniaz, co-founder of CPI Capital, shares insights on real estate private equity, contrasting multifamily and build-to-rent strategies and their respective returns. He details the marketing systems used to grow CPI Capital into a cr…
- EP #233- James Wolff: What you need to know about the dramatic shifts in capital raising
This episode features James A. Wolff explaining how founders often raise capital incorrectly, highlighting risks from inadequate legal infrastructure, such as unfiled forms and missing compliance checks. Wolff also discusses the evolving c…
- EP #232- Gene Eidelman: We have an opportunity to take on a social issue and say, we have a solution
In this episode of Test. Optimize. Scale, Jason Fishman sits down with Gene Eidelman, co-founder and CEO of Azure Printed Homes, to discuss how 3D printed housing could reshape the future of construction. Gene shares his journey from real…
- EP #231- Sharif Bennett: Filmmakers need to be more business savvy
In this episode, Sharif Bennett, co-founder of CineBlock, shares insights on how regulated investment crowdfunding is transforming entertainment financing. Discover how fans and investors can directly support and profit from film projects,…
- EP #230- Ori Ohayon & Tory Ricalis: Streamlining Real Estate Transactions Using Blockchain Technology
In this episode, Jason Fishman hosts Ori Ohayon and Tory Ricalis, co-founders of Titl, to discuss how blockchain and AI are transforming real estate transactions. They share insights into their journey from identifying inefficiencies in tr…
- Ep. 229- George Rivera: The New Way of Delegation is Transferring Ownership
In this episode, Jason Fishman interviews George Rivera, an entrepreneur and author, discussing the transformative power of the "buy back time" framework. George shares his journey from burnout to building a $50 million company while worki…
- Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth
In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, th…
- Ep. 227- Dr. Jacques Jospitre: Telehealth and the Future of Psychiatry
In this episode, Dr. Jacques Jospitre takes us on a journey through the innovative landscape of mental health care, focusing on the integration of technology at SohoMD. Explore how functional medicine and telehealth are breaking barriers i…
- Ep. 226- Dr. Jeremy Weisz: How Podcasting Drives Partnerships, Referrals, and Real ROI
Podcasting doesn't fail because of audio quality, gear, or branding. It fails when there's no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcast…
- Ep. 225- Matt Venturi & Kayle Watson: How IPO Shares Are Allocated and Who Actually Gets Access
Most people assume IPO shares are allocated based on demand and fairness. In reality, access to IPOs is tightly controlled, with most shares going to a small group of large institutions while retail investors, employees, and customers are…
- Ep. 224- Stewart Beal: The Real Reason Cheap Real Estate Becomes Expensive
Cheap real estate appears to be an easy win. Lower prices, lower risk, faster cash flow. That assumption gets a lot of investors into trouble. In this episode of Test. Optimize. Scale, Stewart Beal breaks down why low-priced properties oft…
- Ep. 223 - -Jack Krevitt: Waiting For Perfect Timing Kills Momentum
In this episode of Test. Optimize. Scale, we sit down with Jack Krevitt, co-founder of Zen Rock and principal at 50T, to break down why waiting for perfect conditions is one of the fastest ways founders lose momentum. Jack shares how his b…
- Test. Optimize. Scale. Episode #222 Brian Mac Mahon: Make The Call Most Founders Delay
Most founders wait too long to make the hardest decision. Brian Mac Mahon explains why delay is often more dangerous than failure. In Episode 222 of Test. Optimize. Scale: Jason Fishman sits down with Brian Mac Mahon, founder of Expert Doj…
- Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It.
In this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential. With over 25 years of experience leadi…
- Test. Optimize. Scale. Episode Ep. 220- Dwan Bent Twyford: Fear is Killing Your Marketing
Too many marketing plans die before they ever get off the ground. Episode 220 dives into how fear slows down creators and founders, and how to build momentum by taking bolder, faster action. You'll hear how to identify a niche that actuall…
- Ep. 219 - Marty Tate:The Biggest Misconceptions Founders Still Have
Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respec…
- Ep. 218 - Brian Korn: How Regulation Crowdfunding Really Works
Most founders think Regulation Crowdfunding is a quick way to raise capital — but it's far more strategic. In this episode of Test. Optimize. Scale, Jason Fishman sits down with Brian Korn, Head of FinTech & Blockchain at Manatt, Phelps &…
- Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks
Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting…
- Ep. 216 - Greg Burke : The Shocking Reason Most Crowdfunding Campaigns Miss Out on Millions
Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets a…
- Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives
Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. Wit…
- Ep. 214 - Josh Cohn: Innovation Will Die Without Crowdfunding.
Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medi…
- Ep. 213 - Clint Brauer: Tilling destroys the soil. Greenfield Robotics has another way.
Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herb…
- Ep. 212 - Jason Brents: From California teacher to film producer raising millions.
In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teachi…
- Ep. 211 - Andrew Easton: We're bridging institutional capital with real-world assets.
This week's guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Wa…
- Ep. 210 - Adam Torkildson: You May Not Know About This SEO Strategy
This week's guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who's transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the b…
- Ep. 209 - Doug Wilmore: This Carbon Forestry Project Scaled 25x
This week's guest is Doug Wilmore, the Co-Chair and CEO of World Tree, where he leads one of the most innovative models in regenerative agriculture and climate-focused investing. World Tree combines agroforestry and sustainable timber prac…
- Ep. 208 – Dan Novaes: People Invest with Emotion
This week's guest is Dan Novaes. Dan is the Co-Founder & CEO of Mode Mobile, a fintech and mobile technology platform transforming how people monetize their smartphones. Under Dan's leadership, Mode Mobile has grown to over 40 million user…
- Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth
From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and wh…
- T.O.S Podcast EP #206: "Lead with value, not promotion." W/Michael Schreiber
I'm joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industr…
- T.O.S Podcast EP #205: "Your Purpose Is Your Vision." w/ Daniel Kooman
This week's guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He's passionate about storytelling that i…
- Podcast EP 204: "Use your experience to build something new." w/ Devin Melnyk
This week's guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada's legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key…
- T.O.S. EP #203 "What did we get right? What did we get wrong? What can we change?" W/Kevin Drolet
This week's guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He's the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the…
- T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead
My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better…
- T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey
My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, compani…
- T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez
My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world's visionaries redefine what is possible. His transformativ…
- Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector
My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the E…
- Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider
My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales page…
- Test. Optimize. Scale. #196 "Fail fast. Learn faster." W/Chris Van Dusen
My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership exp…
- Test. Optimize. Scale. #195 "Sustainable growth starts with budgeting." W/Peter Voss
My guest this week is Peter Voss. A pioneering innovator and serial entrepreneur whose life's mission is bringing human-level AI to the world. After growing an ERP software company to a successful IPO, he co-coined the term "AGI" (Artifici…
- Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar
My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations manag…
- Test. Optimize. Scale. #193 "You can't scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow
My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late '90s. Since then, he's led major digital campaigns for brands like Verizon and The CW and driven k…
- Test. Optimize. Scale. Episode #192 "The foundation of success starts with step one" W/Tom Winter
My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founde…
- Test. Optimize. Scale. Episode #191 "Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores
My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a…
- Test. Optimize. Scale. Episode #190 "The act of trying something new is the key to success" W/Andrew Geisel
My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia…
- Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble
This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage w…
- Test. Optimize. Scale. Episode #188 "You have to have patience and enthusiasm that carries you through" W/Tom Blair
My guest this week is Tom Blair, a seasoned entrepreneur and corporate executive with extensive experience in AI, enterprise software, and business development across Asia, Europe, and the Americas. As the Founder of iClerk, he is pioneeri…
- Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it's not scalable" W/Jeff Carlton
My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and…