Suite Spot: Social Success Series with Aislynn Roberts

The inaugural episode of the Suite Spot: Social Success Series is here! Join first time host and Brand Ambassador at Travel Media Group, Cassady Quintana as she sits down with special guest, Aislynn Roberts, the TMG Enterprise Client Success Manager, as they discuss the latest and greatest social media trends and landscape for hotels. This first installment of the series is the beginning of a new age for the podcast and we hope you enjoy the discussion between two social media gurus on how hotels and property management groups can not only optimize their social media presence but also how they can see the greatest return on their social media investment. Cassady Quintana: Hello everyone and welcome to our very first episode of the Social Success Podcast, A Suite Spot podcast powered by Travel Media Group. I’m your host, Cassady Quintana, Brand Ambassador here at Travel Media Group. Super excited to finally kick off this podcast. You know, the reason we decided to start this was because of the success of our social success webinar series that we did last year and we’re still doing to this day. But I was hearing a lot of feedback from people that were watching and there’s a lot of opinions and hot takes about hotel, social media, but not nearly enough conversations with people that are actually in the thick of it working in hotel social media. So I thought, what better way to have Aislynn Roberts, our Enterprise Client Success Manager here at Travel Media Group as our first guest, she is working with partners and talking about these topics every day. So Aislynn thank you for joining me. Aislynn Roberts: Thank you for having me. Cassady Quintana: So kind of before we get into social media, I want people to know what your role is like. So just walk us through kind of what your day-to-day looks like. Aislynn Roberts: Yeah, of course. So as the enterprise Client Success Manager, I have a unique opportunity to work not only with individual property owners, but I also work with brand team execs and the C-Suite for hotel management groups as well. So it’s a very interesting role in which you are talking to these executive teams a lot around overall portfolio trends. What you’re seeing across the board industry, news updates, especially if you consider meta, how many times they’re updating. Making sure that they’re in the know of what’s happening, but also giving them trend analysis for their portfolio. What’s working well, the performance, what we’re seeing across the board versus when you’re talking to individual properties, it’s very much focused, right? What their individual goals are, what they’re trying to achieve, and, and really honing in on what works well for them. And social media content wise. The conversation becomes very much focused into their amenities, what their guests are, what type of audience they’re looking for, versus what the C-suite and brand. It’s overarching, right? Like how can you continue to capitalize this across the board? Cassady Quintana: Yeah, I totally agree. And so when you’re having these conversations, what are some of the biggest concerns or reservations that you’re hearing the most from these people you’re speaking with? Aislynn Roberts: Yeah, it can differ across the board. Most of the time it really depends on each individual’s comfort level, which surprisingly matches throughout the executive team. So whether you’re individual property level as you go up, dependent on your personal use, your personal comfort with social media, your conversations could be the same or it could be vastly different. If you’re talking to a director of marketing or VP of marketing who’s eats lives and breathes social media. So, those conversations shape a little bit different, but there is a lot of fear of not knowing what to do, right? Not understanding how it works, fear of doing something wrong, or needing to be a hundred percent professional and completely photogenic and photographed and all this stuff. And like

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