Deal Killers (with Anna Saltzman)
In this episode, Reuben Saltzman and Tessa welcome Anna Saltzman , who is part of the leadership team at StructureTech. They discuss the topic of deal killers and the reputation that home inspectors have for potentially killing real estate deals. Anna shares her experience in her role overseeing the growth department and how her perception of the job has evolved. They delve into the data on deals not going through and the factors that contribute to this. The conversation highlights the importance of communication, context, and providing the next step for clients. In this conversation, Anna expresses her disappointment in not having any exciting revelations to share. The hosts joke about breaking up with the podcast and discuss their anticipation for future episodes. They acknowledge the controversial nature of the topics discussed and the multitude of opinions that exist within the home inspection community. The conversation ends with closing remarks and a promise of a follow-up episode. Takeaways Home inspectors have a reputation as deal-killers, but data shows that StructureTech's percentage of deals not going through is lower than the national average. The size of the company and the volume of inspections can contribute to the perception of being deal killers. Effective communication, providing context, and giving clients the next step is crucial in managing expectations and preventing deal breakers. Continuous improvement and feedback are essential for home inspection companies to maintain a positive reputation and provide the best service to clients and real estate agents. Sometimes conversations may not yield the desired outcomes or revelations. Controversial topics can generate diverse opinions and perspectives. The home inspection community has a wide range of viewpoints on addressing various issues. Future episodes may explore more exciting and engaging topics. Chapters 00:00 Introduction and Welcoming Anna Saltzman 02:13 Anna's Role in the Growth Department 03:04 Anna's Experience and Perception of the Job 04:08 The Topic of Deal Killers 05:02 Researching the Data 06:09 Longstanding Reputation of Being Deal Killers 08:29 Balancing Integrity and Keeping Real Estate Agents Happy 09:20 The Importance of How Information is Presented 10:09 Educating Clients and Preparing Them for Inspection Results 11:16 The Role of Knowledgeable Agents in Preventing Deal Breakers 12:53 National Average of Homes Not Going to Closing 13:41 StructureTech's Data on Deals Not Going Through 14:57 Addressing a Specific Client's Multiple Inspection 18:30 Negative Feedback and Damage Control 19:00 The Size of the Company and Volume of Inspections 22:38 Dealing with Clients Who Won't Be Satisfied 23:31 The Importance of Giving Clients the Next Step 25:08 The Takeaway: StructureTech's Reputation and Continuous Improvement 26:41 Comparing StructureTech to Other Home Inspection Companies 28:23 The Challenges of the Home Buying Process 30:31 The Role of Communication and Context in Inspections 32:10 Providing the Next Step for Clients 34:35 Conclusion and Thank You 34:58 Disappointment and Anticipation