STEM in Stilettos – Empowering Female Founders to Dominate the Digital Market
Craft Over Commodity: Rethinking What We Really Sell in B2B
Host Zofia Morales talks with marketer Briana Carter about the challenges of B2B marketing and storytelling in professional services. They explore the differences between B2B and B2C marketing, the importance of long buying cycles, and how to build trust.