Sports Business Classroom Audio Experience

Colleen Finney | Introducing Our New SBC Alumni Host (EP.127)

SBC Audio Experience is back with a brand new episode of our “SBC Alumni Takeover Series,” featuring Colleen as she steps into the host chair and shares her powerful journey from student to sports business professional.In this episode, Colleen sits down to reflect on her path through Sports Business Classroom, the NBA Summer League experience in Las Vegas, and how an unexpected opportunity helped shape her career in NIL and sports leadership. In this episode, she dives into: How she went from “I don’t know basketball” to being selected for the NBA Summer League/SBC Immersive experience in Las Vegas What it was like navigating the pressure of a highly competitive sports business environment as a non-traditional basketball candidate The mentorship moments that shifted her mindset and helped her build confidence in her own voice and strengths How SBC helped her think like a front office executive and apply salary cap and roster-building concepts in real NIL work The unexpected networking moment in Las Vegas that directly contributed to her landing a role in collegiate athletics Her experience playing professional volleyball in Greece and how adversity reshaped her identity and purpose Why she created “Play Her Potential” and how she’s using sports to keep young girls in athletics and develop future leaders How her mission connects sports participation to long-term success in business, law, leadership, and beyond From SBC classrooms to international competition to NIL leadership at Mizzou, this episode highlights how sports can become a foundation for confidence, career direction, and long-term impact far beyond the game itself.

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