Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs
About
*Top 10% Global Podcast* Welcome to Soul Podcasting: the show for women solopreneurs and purpose-driven creators who want to use podcasting in business to amplify their voice, build authority, and grow their impact—without burning out. I’m your host, Demetria Zinga—podcast coach and strategist, and founder of Soul Podcasting Collective. With over 20 years behind the mic, I help creators like you turn your podcast into a powerful platform that attracts ideal clients, elevates your brand, and supports your mission. Whether you’re building a business, managing a career, or juggling multiple roles, this podcast meets you where you are—and helps you podcast with intention, heart, and strategy. Each episode brings you: • Podcasting tips to plan, record, and produce your show confidently • Guidance on podcast equipment for beginners that actually works for you • Proven podcast SEO and discoverability strategies so new listeners can find you • A podcast growth strategy to expand your reach and influence • Tools and mindset shifts to stay consistent and connected without overwhelm Soul Podcasting follows a growth pathway that nurtures both your business and your creativity: Clarity – Define your niche, your message, and your ideal listener Discoverability – Use SEO and strategy to get found by the right audience Consistency – Build workflows and habits that keep your show alive Amplification – Repurpose content and expand your reach Connection – Turn listeners into a loyal, client-ready community For those ready to go deeper, the Soul Podcasting membership ecosystem will provide hands-on support, ongoing guidance, and resources to help you launch stronger, grow faster, and stay consistent longer. Your podcast is more than a show—it’s your voice, your platform, and your business accelerator. Press play and let’s build your podcast with strategy, soul, and staying power. 🎧 New episodes weekly at SoulPodcasting.com/podcast
Episodes
- 120. How to Use Your Podcast as a Lead Generation Machine
This episode features podcast growth and monetization strategist Natalie Dormer, who discusses how to use a podcast for lead generation. The conversation focuses on strategies to help podcasters convert listeners into clients.
- 119. Not Everyone Should Start a Podcast in 2026 (Here’s Why)
This episode explores reasons why not everyone should start a podcast. It discusses the requirements of podcasting, its ideal audience, and common causes of burnout.
- 118. Holding Space Behind the Mic: Creating Safe Guest Conversations with Tonya Pieske
Tonya Pieske, musician, writer, producer, and host of How to Tell Someone, joins the podcast to discuss creating safe guest conversations. She shares her experience with CPTSD and her background in fostering psychological safety as it rela…
- 117. Why Your Podcast Isn't Converting — Is It Misaligned?
This episode of Soul Podcasting discusses why a podcast might not be converting listeners into clients. It covers common misalignments that can prevent a podcast from supporting a business effectively.
- 116. Build Your Business Around Your Life- with Emily Aborn
In this episode, Emily Aborn discusses building a business that reflects your life, values, and voice. Topics include finding an authentic message, the importance of personality in the age of AI, staying consistent without burnout, and con…
- 115. My Podcast Launch Framework: 4 Steps to Ditch the Doubt and Launch with Confidence
This episode breaks down a 4-step framework for a successful podcast launch, aimed at helping listeners move from planning to actually starting their podcast. It covers getting clear on your message, structuring your podcast, and preparing…
- 114. Podcast Strategy for CEOs Who Want Real Results with Megan Dougherty
This episode features Megan Dougherty, who discusses podcast strategy for businesses. The conversation focuses on creating a podcast that supports business objectives and moves the business forward, rather than solely focusing on audience…
- 113. Why We Need More Women Podcasters — And How You Can Support Them
This episode of Soul Podcasting explores the underrepresentation of women as podcast hosts and the importance of supporting women's voices in the podcasting space. It examines research on women in podcasting, highlights inspiring women in…
- 112. Podcasting Monetization: How to Monetize a Podcast Without Feeling Salesy
This episode of Soul Podcasting explores how to monetize a podcast without appearing overly sales-driven. It covers strategies for authentic and sustainable podcast monetization, drawing from the host's personal experiences.
- 111. Podcast Guests: How to Attract and Connect With the Right Ones
This episode discusses how to attract and connect with the right podcast guests. It covers choosing guests, crafting outreach messages, finding guests, and preparing for meaningful interviews to create impactful episodes.
- 110: The Business Behind the Podcast with Lindsay Sutherland
Lindsay Sutherland, host of The Freedom Entrepreneur Podcast, joins Soul Podcasting to discuss building a business that supports one's life. The conversation covers rebranding, consistent publishing, and creating systems to avoid burnout.…
- 109. Build a Podcast That Fits Your Life (Not the Other Way Around)
This episode discusses how to build a podcast that serves your life rather than consuming it. The host shares lessons learned from over a decade of podcasting, including redesigning workflows and boundaries to maintain energy and creativit…
- 108. The Invisible Work of Podcasting: What No One Sees
The episode delves into the often-unseen work involved in podcasting, such as late nights, editing, content planning, and strategic shifts. It highlights the discipline required for consistency and explains why this behind-the-scenes effor…
- 107. The Podcast Identity Crisis: Why Most Shows Stall After 20 Episodes
This episode of Soul Podcasting, titled "The Podcast Identity Crisis," explores why many podcasts lose momentum and stall around 20 episodes. The host shares personal lessons and a framework to realign podcasts and move forward with purpos…
- 106. How to Name a Podcast
This episode offers guidance on how to name a podcast effectively. It focuses on clarity and strategy to avoid common pitfalls in the naming process.
- 105. SEO for Podcasters: How to Be Found Without Losing Your Voice with Erin Ollila
Erin Ollila, an SEO strategist, discusses how podcasters can use SEO. She explains how search can benefit podcasts long after publication, common discoverability errors, and aligning messages with listeners.
- 104. How to Make Your Solo Podcast Better
This episode discusses how to improve solo podcasts by focusing on clear thinking, smart structure, and practical ways to sound more confident and engaging. It also covers designing episodes to ensure listener retention from start to finis…
- 103. What’s the Best Day To Publish a Podcast?
This episode discusses podcast publishing days, emphasizing that there is no single "best day." It focuses on data-driven, audience-focused strategies for listener engagement and sustainable show growth.
- 102.Podcast Tips: How to Get Booked as a Podcast Guest
This episode provides podcast tips for listeners interested in becoming podcast guests. It covers strategies for crafting a guest angle, approaching hosts, and managing booking agreements to simplify the process.
- 101.Podcast Storytelling That Builds Trust with Sara Lohse
This episode features author and brand strategist Sara Lohse discussing podcast storytelling. She explores how podcasters can build trust with listeners and unpacks common storytelling mistakes.
- 100. Celebrating 100 Episodes + My Audio Journey 2005 Throwback!
In this episode, the creator of Soul Podcasting celebrates 100 episodes by looking back at their 20-year audio journey since 2005. The episode includes intro clips from past shows and reflections on the evolution of their voice and style.
- 99. Perfectionism Is Delaying Your Podcast—Here’s How to Launch Anyway
This episode discusses strategies to overcome perfectionism when launching a podcast. It covers building confidence, letting go of the need for perfect episodes, and taking actionable steps to publish with intention.
- 98. Hustle Won’t Grow Your Podcast—Discernment Will
This episode discusses why hustle is not a viable podcast growth strategy, emphasizing the importance of discernment and intentionality. It explores how clarity in podcasting choices and releasing projects that no longer serve one’s purpos…
- 97. Podcast Growth Isn’t Talent, It’s Consistency, with Chaz Wolfe
In this episode, Chaz Wolfe challenges the myth that podcast growth is about talent. He emphasizes consistency and repeatable systems, covering topics like batching and intentional communication to help podcasters achieve sustainable succe…
- 96. Why “Just Press Record” Isn’t Always Good Podcast Advice: Build a Podcast Launch Plan First
This episode explains why "just pressing record" is insufficient for podcasting success, advocating for a solid launch plan instead. It covers pre-recording preparations, mindset for long-term consistency, and the value of clarity over per…
- 95. Designing Your Podcast With Love & Soul in the Age of AI (with Jackie Pelegrin)
Jackie Pelegrin joins Soul Podcasting to discuss designing a podcast with intention, balancing creativity with practicality, and using AI tools effectively. The conversation also covers systems for longevity, letting go of perfection, and…
- 94. Podcast Strategy for 2026: Why I Shut Down Two of My Podcasts and What I’m Doing Next
The host shares her podcast strategy for 2026, including the decision to close two podcasts to focus on new projects. She discusses the lessons and tips for intentional and soulful creation, aiming for growth and sustainability.
- 93.Wrapping Up 2025: Podcasting Advice and End-of-Year Reflections
This Soul Podcasting episode offers end-of-year reflections and podcasting advice for 2025. It also looks back at conversations from the year and provides practical advice for intentional podcasting.
- 92. A Holiday Hug for Podcasters: Gentle Podcast Consistency for the Season
This episode of Soul Podcasting discusses maintaining podcast consistency during the holidays. It offers advice on adjusting podcasting schedules and workflows to avoid burnout during the season.
- 91. Let’s Set Your Podcast Content Strategy & Plan a Podcast for 2026
This episode guides listeners through creating a realistic podcast content strategy and planning for 2026. It covers clarifying focus, organizing ideas, and establishing a content rhythm to create intentional episodes.
- 90. 3 Podcasting Myths That Keep Creators Stuck — and What’s Actually True
This episode addresses three common podcasting myths that can cause creators to feel stuck. It aims to provide clear, actionable advice to help both new and experienced podcasters move forward with confidence.
- 89. How to Launch a Podcast Without the Hustle
This episode focuses on how to launch a podcast in a sustainable way, emphasizing slow growth over hustle. It provides strategies to avoid burnout and unrealistic timelines when starting a podcast.
- 88. How Podcasting Builds Authority, Visibility, and True Community, with Carl Richards
Carl Richards, TEDx speaker and author, joins Shannon Peel on Soul Podcasting. They discuss how podcasting builds authority and community for solopreneurs, covering new marketing rules and common myths.
- 87. How Practicing Gratitude Improves My Podcast Strategy!
This episode explores how gratitude can reshape podcast strategy. It discusses how appreciation for one's voice, listeners, message, and current season can unlock clarity, creativity, and direction for a podcast.
- 86. How to Stay Consistent With Podcasting When Your Schedule Is Packed
This episode discusses how to maintain consistency with podcasting despite a busy schedule. It covers practical systems, mindset shifts, and strategies for sustainable podcasting without burnout.
- 85. From Rock Bottom to Real Influence with Marianne Hickman
Marianne Hickman, an international speaker and mentor, shares her journey from hardship to global stages. She discusses the mindset shifts that changed her life, the importance of healing one's story, and the difference between speaking an…
- 84. Monetize Your Podcast: 8 Ways to Monetize a Podcast & Turn Your Show into Income!
This episode discusses eight ways to monetize a podcast. Topics include creating offers, building communities, hosting workshops, and collaborating with brands to generate income from a podcast.
- 83. How to Start a Podcast When Nobody Knows You Yet
This episode discusses how to start a podcast when you don\'t have an audience. It covers the process of building a podcast and getting initial listeners.
- 82. How to Keep Listeners Hooked: Neuroscience Secrets for Podcasters with Aurora Winter
Aurora Winter shares neuroscience secrets for podcasters to keep listeners engaged. The discussion includes triggering curiosity and effective storytelling techniques.
- 81. Podcast Setup for Beginners
This episode provides guidance on podcast setup for beginners, focusing on choosing a microphone, setting up a recording environment, and selecting recording software. It emphasizes using affordable tools and maintaining a consistent, simp…
- 80. Podcast Growth Hacks: How I Actually Grew My Podcast in 2025
This episode explores podcast growth strategies for 2025, covering topics like SEO titles, social media, and AI. The host shares sustainable and effective methods for long-term podcast growth, referencing a "mini podcast tour," YouTube Sho…
- 79. Let’s Talk About Your Podcast Voice
This episode discusses finding your authentic podcasting voice, emphasizing natural style over perfection and the growth of confidence over time. It also includes insights from the host's experience as a judge for the Women Who Podcast Awa…
- 78. Hey Introvert… The World Needs Your Story, Podcasting with Mista Yu
In this episode, Yusef “Mista Yu” Marshal discusses his journey to becoming a podcaster and storyteller. He shares how faith, accountability, and purpose influenced his work, and talks about breaking out of introversion and building authen…
- 77. How Do I Stand Out in a Saturated Podcast Niche?
This episode explores how to stand out in a saturated podcast niche. The host shares insights on leveraging perspective, personality, and resonance to differentiate a podcast.
- 76. Marketing Karma for Podcasters: Building Authority Without Selling Your Soul with Jorge Olson
Jorge Olson, a branding and marketing strategist, joins the podcast to discuss "Marketing Karma" for podcasters. The episode covers personal branding, storytelling, and strategies for attracting clients and building thought leadership.
- 75. When You Feel Like Quitting Your Podcast...Then What?
This episode discusses feelings of wanting to quit a podcast. It explores reasons behind these feelings and ways to re-engage with podcasting creatively and maintain consistency.
- 74. How To Stop Overthinking and Just Launch Your Podcast with Seth Goldstein
In this episode, Seth Goldstein, a journalist-turned-marketer-turned-podcast coach, discusses the realities of launching and sustaining a podcast. He shares practical strategies and encouragement for podcasters, covering topics such as the…
- 73. Don’t Just Create Episodes — Create a Visibility Engine
This episode discusses how to build a visibility engine for a podcast. It covers strategies to expand an episode's reach beyond just publishing, utilizing social media and email to ensure the content is heard and makes an impact.
- 72. Why Mission Matters More Than Money in Podcasting with Roy Coughlan
In this episode, Roy Coughlan shares his experiences as a serial entrepreneur and podcaster. He discusses his systematic approach to podcast quality, analytics-driven decisions, and prioritizing mission over monetization. Roy also touches…
- 71. Why Boring Podcasts Fail (And How to Avoid It)
This episode explores reasons why podcasts may fail to engage listeners. It provides strategies to create unique and impactful podcast content that stands out.