SoTellUs Time
Business & Finance
About
SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
Episodes
- The Hidden Business Bottleneck Killing Growth
This episode of SoTellUs Time with Trevor and Troy Howard explains how to identify operational bottlenecks that impede business growth. They cover early warning signs, the impact of response times, system weaknesses, and strategies for pro…
- Stop Losing Great Employees
This episode of SoTellUs Time focuses on the critical role of new employee onboarding in business success. It explains that effective onboarding, going beyond initial paperwork, sets the stage for employee confidence, productivity, and ret…
- Scaling Your Business? Why Growth Is Breaking Your Systems
This episode of SoTellUs Time addresses how business growth can strain existing systems, making operations more difficult. Trevor and Troy Howard explain why scaling creates new problems, the signs of failing systems, and how to implement…
- How to Run Better One-on-One Meetings With Your Team | Leadership, Accountability & Employee Growth
This episode of SoTellUs Time discusses the importance of effective one-on-one meetings for employee growth and retention. Trevor and Troy Howard explain a 5-part structure to make these meetings more productive, covering personal check-in…
- The Hidden Cost of Average Employees in Business
In this episode of SoTellUs Time, hosts Trevor and Troy Howard explore the significant hidden costs businesses incur by accepting average employee performance. They explain how mediocrity can erode company culture, negatively impact custom…
- Why You're Losing Customers Without Knowing It
Trevor Howard discusses the Customer Experience Gap on SoTellUs Time, explaining how businesses lose customers due to a disconnect between perceived and actual customer experiences. The episode details five key blind spots, including initi…
- How to Build Momentum When You Feel Stuck
In this episode, Trevor Howard explains how to build momentum when feeling stuck by focusing on action rather than waiting for perfect conditions. He addresses common causes like overwhelm, perfectionism, and burnout, suggesting that small…
- The Hidden Danger of Nice Leadership in Business
This episode of SoTellUs Time discusses the hidden dangers of "nice" leadership in business, explaining how avoiding difficult conversations and over-accommodating employees can negatively impact team performance, culture, and growth. It o…
- Stop Being Busy: The Hidden Cost of Constant Work for Business Owners | Productivity, Focus & Business Growth
This episode of SoTellUs Time addresses the hidden cost of constant work for business owners, differentiating between being busy and being productive. It introduces a framework to identify high-impact activities and provides strategies for…
- Business | What to Fix First When Everything Feels Broken
This episode of SoTellUs Time addresses business owners overwhelmed by multiple problems. Hosts Trevor and Troy Howard present a 4-step framework to prioritize fixes, emphasizing identifying the primary constraint, protecting revenue, and…
- When You Mess Up in Business: How to Handle an Irate Client & Turn Complaints Into Loyalty
In this episode of SoTellUs Time, Trevor and Troy Howard discuss how businesses can effectively handle irate clients and turn complaints into customer loyalty. They cover strategies for managing emotional client interactions, addressing is…
- STOP Using AI Like Google in 2026
This episode of SoTellUs Time discusses how most business owners are using AI ineffectively, like a search engine, which limits their growth. Trevor and Troy Howard explain the concept of Prompt Stacking, a method to utilize AI as a strate…
- Why Your Team Isn't Executing (And How to Fix the Hidden Communication Gaps Killing Performance)
This episode of SoTellUs Time addresses why teams struggle with execution, identifying hidden communication gaps as the primary cause rather than employee shortcomings. It details the Intention–Execution Gap, the impact of vague communicat…
- How to Make Faster Business Decisions Without All the Data | Decision-Making for Leaders & Entrepreneurs
This episode of SoTellUs Time addresses decision-making challenges faced by business owners and leaders. It explains why waiting for perfect data is detrimental to growth, introduces the 70% Rule for sufficient information, and discusses h…
- Align Sales, Marketing & Operations for Predictable Business Growth
This episode of SoTellUs Time features Trevor Howard discussing the importance of aligning Sales, Marketing, and Operations for predictable business growth. He explains how misalignment leads to problems like bad leads and burnout, and pro…
- From Operator to Owner: The Leadership Shift Every Business Must Make to Scale & Create Freedom
This SoTellUs Time episode focuses on the critical shift from working within a business to leading it. It differentiates between being an operator and an owner, emphasizing that true growth and freedom come from strategic leadership, devel…
- Good, Better, Best: How to Stop Settling and Start Operating at Your Highest Level (Business, Life & Leadership)
This episode of SoTellUs Time discusses why settling for "good enough" hinders business growth and success. It explains the dangers of complacency, the difference between good, better, and best, and offers insights for business owners to o…
- 2026 Business Profit Planning Blueprint
This episode of SoTellUs Time outlines a profit planning framework for business owners aiming for a more profitable, less stressful, and scalable 2026. It covers analyzing 2025 financials to find hidden profits, enhancing employee producti…
- How to Build Real Confidence as a Business Owner (Even While Figuring It Out)
This episode of SoTellUs Time features Trevor Howard discussing how business owners can build genuine confidence. It clarifies that confidence stems from action and decision-making amidst uncertainty, not from having all the answers or wai…
- "Busy" Is Killing Your Business: Why Productivity Without Impact Leads to Burnout & Stalled Growth
The SoTellUs Time episode "Busy" Is Killing Your Business explains that constant busyness does not lead to success or growth, and often indicates underlying business issues. It differentiates between activity and impact, offering strategie…
- The December Advantage: A secret you need to Use to Explode Growth in the New Year
In this episode of SoTellUs Time, Trevor discusses The December Advantage, a business growth strategy emphasizing year-end review. He explains a three-column method to analyze what worked and what didn't, identify profit killers, and evalu…
- The Power of Your Story: Authentic Storytelling for Business Growth
In this episode of SoTellUs Time, Trevor and Troy Howard discuss the power of authentic storytelling for business growth. They explain why stories are more persuasive than facts, outline a 4-part story framework (Spark, Struggle, Shift, Su…
- Build a Self-Managing Team That Runs Without You
This episode details how to create a self-managing team by establishing clear systems, accountability, and autonomy. It covers shifting from a "doer" to a "leader" role, implementing foundational systems like SOPs and defined roles, foster…
- The Most Profitable Skill You're Ignoring: How Listening Can 10X Your Business Growth
This episode of SoTellUs Time focuses on listening as a critical business skill for growth. Hosts Trevor and Troy Howard explore how companies like Microsoft, Starbucks, and Toyota have used listening to improve culture, customer loyalty,…
- The Follow-Through Formula: How Successful Entrepreneurs Actually Finish What They Start (and Crush Procrastination)
On this episode of SoTellUs Time, hosts Trevor and Troy Howard introduce the Follow-Through Formula, a 5-step system designed to help entrepreneurs finish projects, overcome procrastination, and achieve business results by focusing on clar…
- Manage Stress Like a Pro: A Business Owner's Guide to Staying Calm, Focused & in Control
Hosts Trevor and Troy Howard on SoTellUs Time discuss stress management for business owners, covering why they are prone to chronic stress, warning signs of burnout, and three strategies for managing stress effectively.
- Disaster-Proof Your Business: Create an Emergency Plan to Save You from Total Shutdown
This episode of SoTellUs Time discusses the importance of business emergency preparedness. Trevor and Troy Howard explain how to create a disaster-proof plan, covering communication, backups, and recovery steps to protect businesses from u…
- Unlock Hidden Profits: 5 Secret Revenue Streams Every Business Is Missing
In this episode of SoTellUs Time, Trevor and Troy Howard discuss five types of hidden revenue streams that businesses often overlook. They explain how to identify and capture these opportunities by focusing on unconverted leads, upselling,…
- What To Do When Competitors Copy You | Business Growth, Innovation & Staying Ahead
In this episode of SoTellUs Time, Trevor and Troy Howard discuss strategies for businesses when competitors copy them. They explain that being copied indicates leadership and offer methods to protect a brand, innovate, and leverage trust t…
- The Silent Power of Micro-Moments: How Tiny Customer Interactions Drive Loyalty & Growth
This episode of SoTellUs Time explores the concept of "micro-moments," small customer interactions that build trust and loyalty. Hosts Trevor and Troy Howard provide examples and strategies for businesses to leverage these moments for grow…
- AI Is Replacing Employees: How Smart Businesses Are Growing Instead of Collapsing in 2025
This episode of SoTellUs Time with Trevor Howard explains how businesses can use AI to grow instead of collapse in 2025. It covers how AI tools can automate tasks, save on payroll, and enhance customer service, with examples of businesses…
- Simplicity Wins in 2025: How to Cut Through the Noise & Grow Your Business Fast
In 2025, simplicity is key for business growth. This episode explores why complexity hinders businesses and how simplification can provide a competitive edge. Key strategies include streamlining the customer journey, trimming internal tool…
- Decision Fatigue in Business: 5 Proven Strategies to Make Better Choices Faster & Boost Productivity
This episode of SoTellUs Time discusses decision fatigue in business, explaining its impact on productivity and profits. Hosts Trevor & Troy Howard offer five strategies to combat decision fatigue: automating, limiting choices, batching de…
- Future-Proof Your Business: How Today's Choices Drive Long-Term Growth
This episode of SoTellUs Time explores how strategic decisions made today shape a business's future growth. Hosts Trevor and Troy Howard emphasize the importance of patience and delayed outcomes, discussing key areas like team training and…
- Exit-Ready: Self-Running Business Blueprint
This episode of SoTellUs Time outlines frameworks for building a self-sustaining business that is ready for sale or can operate without the owner. Key strategies include documenting processes with SOPs, building a strong team, establishing…
- 60-Min Quarterly Review for Solo Business Growth
This masterclass from SoTellUs Time explains a 60-minute Quarterly Business Review (QBR) process for solopreneurs and small businesses. Hosts Trevor and Troy Howard detail a 4-part framework covering goals, systems, feedback, and finances…
- 🚀 Unlock Business Innovation: Create Space for New Ideas & Growth! 📈
This episode of SoTellUs Time discusses practical strategies for fostering business innovation, including dedicating time for new ideas, creating an idea pipeline, testing concepts, and building a culture that supports creativity and learn…
- The Price of Free: How Giving Too Much Away is Killing Your Business
This episode of SoTellUs Time discusses the dangers of offering free services or trials, explaining how it can attract unsuitable clients and devalue your offerings. It provides strategies for business owners to set boundaries, price servi…
- CEO Day: 1-Day Strategy for Explosive Growth
This episode of SoTellUs Time, titled "CEO Day," explains how business owners can achieve explosive growth by dedicating one day a week to working strategically on their business. It covers defining CEO Day, addressing common objections, o…
- Unlock Summer Growth: High-ROI Projects and Break Techniques
In this episode of SoTellUs Time, hosts Trevor Howard and Troy Howard discuss strategies for overcoming the summer slump. They cover implementing High-ROI Projects with clear timelines and utilizing intentional break techniques to boost pr…
- Client Red Flags: Spot & Avoid Bad Clients to Protect Your Business
This episode of SoTellUs Time trains listeners on identifying and avoiding "bad-fit" clients. It details the financial and emotional costs associated with problematic clients and provides strategies, including inquiry screening, strong con…
- Win the Talent War: Top 5 Employee Retention Hacks
Trevor and Troy Howard discuss five employee retention strategies on SoTellUs Time: improving onboarding, creating career growth paths, fostering recognition, supporting well-being, and utilizing stay interviews to address issues proactive…
- Slow Season Survival Guide: Scale While It's Quiet
This episode of SoTellUs Time with Trevor and Troy Howard discusses how entrepreneurs can utilize slow business periods for growth. It covers shifting mindsets about slowness, optimizing operations, enhancing marketing, strengthening relat…
- Brand Refresh 101: Quick Wins
In this episode of SoTellUs Time, Trevor Howard and Troy Howard discuss signs that indicate a need for a brand refresh and offer budget-friendly update tactics. They cover how outdated branding, design trends, and functionality issues can…
- STOP Doing Everything Yourself! | Create Your Owner Job Description & Scale Your Business
This episode focuses on how business owners can create a clear job description for themselves to avoid burnout and achieve business growth. It covers defining the owner's role based on strengths, identifying tasks to delegate or eliminate,…
- The $1M First Impression
In this episode of SoTellUs Time, Trevor and Troy Howard discuss the critical importance of the first five minutes in business interactions. They cover the psychology behind first impressions, provide examples from brands like Chick-fil-A…
- Friends, Family & Business: Success or Disaster?
This episode of SoTellUs Time explores the pros and cons of operating a business with family or friends. It offers practical advice on establishing clear boundaries, defining roles, and protecting personal relationships through effective c…
- 🔥 How to Build a Personal Brand to Grow Your Business | Personal Branding Strategy 2025 🔥
This episode explains the importance of personal branding for business growth, covering how to build trust and authority. It details the key elements of a strong brand, strategies for consistent content creation without burnout, and how to…
- Use AI for Content Creation | Save Time, Boost Marketing & Scale Smarter
This episode discusses using AI for content creation to save time and enhance marketing for businesses. It covers AI tools such as ChatGPT, Canva AI, and Jasper, detailing their applications in generating blogs, social media posts, videos,…
- The Psychology of Pricing – How to Charge What You're Worth and Get It
This episode delves into the psychology of pricing, discussing concepts like the perceived value and anchoring effects. It covers setting prices based on value rather than cost, exploring different pricing models, and strategies for confid…