Social Media and Politics

Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates' Facebook and Instagram Images

In this episode, it's just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication , that analyzes US Presidential campaigns' emotion expression across Facebook and Instagram. I'll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study's methods and key results. Hope you enjoy this one-on-one episode! Here's a link to the study (feel free to share around): Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates' Facebook and Instagram Images in the 2020 US Election (2022)

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