Smarter Building Materials Marketing
The Most Overlooked Exterior Upgrade with 268% ROI
Garage doors are often an afterthought. But the right door can boost curb appeal, improve energy efficiency, and deliver one of the highest ROIs in home improvement. In this episode of Smarter Building Materials Marketing, Zach and Beth talk with Tina Mealer, Director of Marketing at Haas Door, about why this category deserves more attention. Tina shares how her team is helping builders and dealers rethink garage doors as both a performance upgrade and a design decision.