Smarter Building Materials Marketing
How Concretti Designs Is Transforming Handmade Concrete for Modern Design and Sustainability
On this episode, Beth PopNikolov sits down with the mother-daughter duo behind Concretti Designs to explore how a manufacturing-forward mindset and radical transparency turn handmade concrete into a beloved brand. They dive into the power of showcasing people, process, and imperfections to build trust and loyalty in today’s design-driven market.