SGPT Marketing
Business & Finance
About
Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!
Episodes
- The Easiest Way to Generate High Quality Leads in Your SGPT Gym
This episode discusses generating high-quality leads for SGPT gyms, covering referral systems, Meta ads, and brand messaging. It explains how to attract better prospects and improve lead conversion rates.
- The Most Powerful Investment You Can Make in Your SGPT Gym
This episode of the SGPT Marketing Podcast features George explaining why marketing is a crucial investment for SGPT gyms. He uses INTENT91's five locations' March results as a case study, demonstrating how an £11k+ Meta ads investment gen…
- 5 Lessons from 5+ Years of Marketing SGPT Gyms
Miles shares five crucial lessons from over five years of marketing SGPT gyms, focusing on brand strategy, the effectiveness of paid ads for scaling, the importance of marketing and sales, understanding business data, and maintaining marke…
- How to Win with Meta Ads in 2026
In this SGPT Marketing Podcast episode, Miles discusses effective Meta Ads strategies for gym owners in 2026. He emphasizes understanding platform changes, increasing creative variety to combat ad fatigue, and focusing messaging on audienc…
- An Interview with Phil Graham
Phil Graham, a business coach, discusses the current fitness industry landscape with SGPT Marketing, covering the increasing cost of ads, ineffective marketing, and AI's role. He provides actionable advice for gym owners on strategies like…
- What Should Your Front-End Offer Be?
This SGPT Marketing podcast episode discusses factors gyms should consider when selecting a front-end offer. It analyzes the benefits and drawbacks of various offer lengths, including short-term, mid-term, and long-term options, focusing o…
- Why You Need to Move to an SGPT Model
This episode features George Branford explaining the benefits of the Small Group Personal Training (SGPT) model for fitness businesses. He discusses how SGPT enables scaling revenue, building a loyal team, delivering personal results, and…
- An Interview with Ali Turpie
In this episode, Miles interviews Ali Turpie, founder of Calm + Chaos. Ali discusses his personal journey through recovery and how it inspired him to build his gym, covering the challenges of launching and growing the business, and the imp…
- 3 Ways to Convert More Sales in Your SGPT Gym
This episode of SGPT Marketing outlines three essential methods for gym owners to increase sales conversions. It covers generating sufficient leads, nurturing them effectively through email and SMS, and ensuring prospects attend their sche…
- An Interview with Sacha Harding
In this episode of SGPT Marketing, Miles interviews Sacha Harding, founder of SHIFT Personal Training. They discuss Sacha's transition from professional rugby to personal training, scaling his gym business from 1-1 to small group training,…
- Live Webinar: Q&A from Gym Owners
This episode features a Q&A session from the 2026 SGPT Marketing Webinar, addressing specific questions from gym owners about business growth, operations, and marketing strategies.
- Live Webinar: 2026 SGPT Marketing (Replay)
This episode is a replay of the 2026 SGPT Marketing Live Workshop, offering strategies for gym owners to navigate market changes, build trust, optimize Meta ads, and improve lead conversion and sales. It covers essential marketing tactics…
- An Interview with Pete Dupuis
This episode features Pete Dupuis discussing long-term gym ownership and sustainable growth. Key topics include niching down, relationship-driven marketing, and the transition from operator to CEO. Dupuis shares insights on building a bran…
- 5 Things You Must Know About Sales
In this SGPT Marketing episode, George Branford shares 5 crucial sales insights for gym owners. He covers when to delegate sales, the importance of phone calls over text/email, taking payment before booking, leveraging CRM, and using sales…
- Opening a New Gym… Our Marketing Strategy
Miles details a 5-step marketing strategy for opening new gyms on the SGPT Marketing Podcast, covering mindset, identifying the target audience, early promotion, a single clear offer, and the importance of sales for a successful launch.
- How to Become The Go-To-Gym In Your Local Area
This SGPT Marketing episode details four strategies for local SGPT gyms to become the preferred choice. Host Miles emphasizes a strong brand message, local presence, business relationships, and a solid product with systems for scaling.
- 5 Marketing Mistakes We've Made at INTENT91
In this SGPT Marketing podcast episode, Miles discusses five marketing mistakes made while growing INTENT91. Mistakes include unclear brand messaging, over-reliance on organic content, neglecting existing leads, using spreadsheets instead…
- Why You Need to Build Trust in 2026
This episode of SGPT Marketing emphasizes the importance of building trust in the 2026 fitness market. It covers how social proof, genuine human interaction over excessive AI, and attention to detail in marketing can enhance credibility an…
- Paid Ads: What to Know for 2026
This episode of SGPT Marketing discusses effective Meta ad strategies for 2026, covering manual targeting over Advantage+, the importance of varied creatives to combat ad fatigue, and optimizing the post-click user experience to improve re…
- How We Scaled INTENT91 to 5 Sites
SGPT Marketing hosts George and Emily Branford share their journey of scaling their business, INTENT91, from a single gym to five locations. They detail the importance of building teams, establishing systems, managing cash flow, and implem…
- How to Balance Life and Business as a Gym Owner
George explains that achieving work-life balance as a gym owner hinges on establishing structure, including solid marketing and sales to generate revenue. Building systems and empowering a team are crucial for the business to operate effic…
- We Turned Off Ads at our SGPT Gym
In this SGPT Marketing podcast episode, Miles explains the decision to pause Meta Ads at several INTENT91 gym sites. He discusses the impact on lead flow, the effectiveness of offline channels, and strategies for improving ad performance u…
- Our 2026 Predictions for SGPT Gyms
On the SGPT Marketing Podcast, hosts George and Miles share their 2026 predictions for gym marketing. They cover hyper-niche messaging, the effectiveness of Meta ads and content, the risks of AI overuse, increasing operational costs, and t…
- Gym Owner Interview: 1 to 5 gyms in 12 Months
Adam Wright, founder of The Barn Gym, discusses scaling his fitness business from one to five locations in 12 months. He details the transition to a small-group personal training model, strategies for site selection and pre-sales, and the…
- Meta Ads: What Matters Most
This episode of the SGPT Marketing Podcast focuses on the importance of ad creatives for gym owners using Meta Ads, as AI increasingly manages targeting and optimization. Host Miles explains how to create attention-grabbing visuals to stay…
- An Interview with Luke Turner
Luke Turner of T2FIT shares insights on scaling gyms, high-ticket sales strategies like his "14-Day Upgrade System," and building a thriving business. The episode covers multi-site growth, leadership, membership models, and gym culture.
- 10 Lessons from Running an SGPT Gym
SGPT Marketing Podcast hosts Miles and George share 10 lessons learned from building and scaling their INTENT91 gym. The episode covers essential business aspects like starting marketing early, pricing for profit, investing wisely in equip…
- An Interview with Mark Fisher
Mark Fisher, founder of Mark Fisher Fitness and other ventures, shares the story behind his successful gym, the 'Enchanted Ninja Clubhouse of Glory and Dreams'. He offers gym owners advice on business growth, covering topics like leadershi…
- How to Create Effective CTA Ads: Part 2
This episode of the SGPT Marketing Podcast, Part 2 on effective CTA ads, focuses on the systems and strategy behind lead generation. Topics include CRM setup, the power of testimonials for lead quality and volume, and the importance of sal…
- An Interview with Jean-Claude Vacassin
This episode features Jean-Claude Vacassin discussing strategies for growing fitness businesses, including team management, KPIs, AI integration, and client relations. He shares insights on balancing coaching with leadership and maintainin…
- How to Measure Your Ad Success
Miles discusses how Cost Per Acquisition (CPA) is the true measure of ad campaign success on the SGPT Marketing Podcast. He explains how to interpret ad data, avoid vanity metrics, and use secondary indicators to optimize performance.
- How to Create Effective CTA Ads: Part 1
Miles explains how to create effective call to action ad campaigns for gyms, focusing on brand alignment, attention-grabbing creatives, and avoiding generic ads to generate consistent leads.
- How You Get Better on Sales Calls
INTENT91 founder George and Client Success Executive Luke Rutherford discuss improving sales calls by handling objections, building trust, and listening to prospects. The episode provides a framework for better sales conversations for SGPT…
- What Should You Charge at Your SGPT Gym?
This episode discusses pricing challenges for small group personal training gym owners. It covers overcoming emotions around charging more, positioning services, a pricing formula, and the danger of prioritizing member numbers over revenue.
- The Best Hire You Can Make in your SGPT Gym
George and Emily discuss the crucial role of an Executive Assistant for SGPT gym owners, explaining how this hire frees up time from administrative tasks to focus on revenue-generating activities like sales and leadership, ultimately drivi…
- How to Identify Your Brand Message
This episode explains how gym owners can identify a brand message that resonates with potential clients by focusing on their problems rather than just solutions. George uses an analogy to illustrate that clients care about outcomes and fee…
- How to Generate £600k Revenue at your SGPT Gym
George, founder of INTENT91, details a straightforward model for small group personal training gyms to achieve £600k in yearly revenue. The strategy emphasizes simplicity, focusing on member numbers, a single core product, and a defined te…
- Why Building Trust Will Grow Your SGPT Gym
This episode of SGPT Marketing focuses on the foundational role of trust in growing an SGPT gym. Host Miles details how implementing strategies like testimonials, value-driven campaigns, and consistent messaging can forge stronger connecti…
- How Lead Magnets Will Make You More Sales
This episode explains what lead magnets are, how to create them to attract ideal clients, and why they are effective across various marketing channels for small group personal training businesses.
- 3 Biggest Meta Ads Mistakes Gym Owners Make
This episode identifies three major Meta Ads mistakes common among gym owners: neglecting brand consistency across platforms, favoring Instant Forms over landing pages for lead generation, and prioritizing low cost per lead over actual sal…
- Live Workshop: The Ultimate SGPT Marketing Strategy
This podcast episode details the SGPT marketing strategy for scaling gyms, covering paid ads, organic social media, email marketing, and CRM. It emphasizes consistent lead generation through paid campaigns and value-packed content, direct…
- What I Wish I Knew About Marketing Before Opening My First Gym
George shares 5 marketing lessons learned from opening his first gym, INTENT91. He emphasizes that paid ads outperform organic content for lead generation, marketing should focus on desired outcomes rather than features, and a clear niche…
- The Power of Email Marketing
This episode discusses the effectiveness of email marketing for SGPT gym owners, highlighting its benefits like list ownership, direct communication, and trust-building. It also addresses why many gym owners fail with email and encourages…
- The Ultimate SGPT Marketing Strategy: Part 2
This episode focuses on the final two pillars of the SGPT Marketing Strategy: Email Marketing and Backend Systems. It highlights the power of email for building trust and sales-readiness, and the necessity of a CRM for business growth over…
- The Ultimate SGPT Marketing Strategy: Part 1
This episode covers the first two pillars of the Ultimate SGPT Marketing Strategy: Paid Ads and Organic Channels. It details why gym owners struggle with ads, the ROI potential, and how organic channels like websites and social media suppo…
- Organic Content: Is It Worth It?
SGPT Marketing discusses the value of organic content, explaining that while it takes time and doesn't offer the same return as paid ads, it is crucial for building trust, increasing conversions, and fostering community engagement. They re…
- We're Having a Rebrand...
The SGPT Marketing Podcast is rebranding to The SGPT Marketing Podcast to clarify its focus on helping SGPT gym owners. This episode explains the rebrand, the evolution of their message, and how business clarity leads to better leads and c…
- Instant Forms vs Landing Pages
This episode compares instant forms and landing pages for gym marketing. While instant forms are quick and reduce friction, they may provide less accurate information and lower conversion rates. Landing pages require more setup but attract…
- 100 Sales in 10 Weeks at INTENT91 4.0
INTENT91 shares insights from launching their 4th gym location, achieving 100 sales in 10 weeks. Key strategies include thinking like a landlord when scouting locations, building a pre-sell engine with a robust marketing plan, and prioriti…
- Interview: How We Delegated Sales at our SGPT Gym
This episode details how SGPT gym owners can delegate sales, using the example of INTENT91 gym. Key strategies include proving the sales model before delegation, recruiting and training staff through shadowing and feedback, implementing da…