Savvy Offer Hub
About
Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU. My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love. Messy action, simplicity and living the life you desire is what we're here for! The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on your mindset and designing your dream life. If you are ready to plan, create and scale your online course, explore Your Course Creation Lab.
Episodes
- 97 | This one launch mistake can cost you a lot of $$$
This episode of Savvy Offer Hub discusses a common launch mistake: giving up on an offer too soon. It explores why sustained promotion is crucial and offers strategies to maintain momentum after a product launch.
- 96 | Your next Reel can make all the difference
This episode of Savvy Offer Hub explores why consistent visibility and showing up are essential for selling digital products, even with established systems. It covers the role of social media, the impact of showing up, and how small, consi…
- 95 | Things I don't do anymore as a course creator
This episode features a course creator sharing insights into how her business strategy and approach to digital products have changed since 2015. She discusses moving away from constant launches, hustle culture, platform hopping, and using…
- 94 | Making thousands without overcomplicating it
This episode of Savvy Offer Hub explores a client’s success story in building a digital product business. It details how she achieved thousands in monthly revenue by starting simply and building based on traction.
- 93 | How to use AI to actually finish your digital product
This episode explores using AI to complete digital products, discussing how to use AI as a tool to enhance ideas rather than replace them. It covers strategies for effective AI integration and compares AI tools like Claude and ChatGPT, whi…
- 92 | Minimum viable launch vibes
Today we're diving into something that's been quietly building behind the scenes: a brand new product launch and an approach to launching that looks nothing like the industry playbook. If your launches have started to feel overwhelming… If…
- 91 | Your platform is not the problem, stop platform hopping
When a digital product isn’t selling the way you hoped, it’s very tempting to blame the platform. Maybe your checkout isn’t fancy enough... Maybe your sales page builder is too simple. Maybe if you moved everything to a new “all-in-one” pl…
- 90 | Why your course isn't selling like it used to
Today we’re diving into something that’s been quietly shifting for a while now: marketing digital products in a completely different landscape than the one we had a few years ago. If your launches feel flatter… If your webinars aren’t conv…
- 89 | What is and what isn't working in online business in 2026
The online business world has changed. A lot. The strategies that worked during peak course-era and post-COVID online growth just don’t hit the same anymore. Buyer behavior has shifted. AI is everywhere. Attention is fragmented. And many c…
- 88 | Can ChatGPT make you rich? The truth about AI and digital products
Ready to start working on your offers? Explore the Savvy Offer Hub Membership 🔓 Can you use ChatGPT to write an ebook, build an online course, package it up, and start making serious money? Technically… yes. Realistically? It’s not that s…
- 87 | Life update: We finally got the house! + Millenial career crisis moment
In this episode, I’m sharing a very real life and business update after an unplanned break from the podcast. This pause wasn’t planned. Life simply happened. I talk about what’s been going on behind the scenes over the past couple of month…
- 86 | Is creating a self-hosted Wordpress website the way to go? Pros and cons to consider
In today’s episode, I’m bringing back a conversation the online world seems to have quietly abandoned: the value of a self-hosted WordPress website. With so many fast, all-in-one platforms promising instant businesses, it’s easy to forget…
- 85 | Is this the end for digital products? The downside of 2025
This episode is a real talk about something many online business owners are quietly struggling with right now: sales are down, momentum feels off, and the strategies that used to work suddenly don’t seem to land anymore. Inspired by recent…
- 84 | Kajabi price increase recap: Is Kajabi still worth it for you?
👉 Get free Product Platform Guide here. Today, we’re tackling a big one: Kajabi’s upcoming January 2026 price increase and what it actually means for your business. If you’ve opened that dreaded “We’re updating our pricing…” email and fel…
- 83 | Course platform without monthly subscription: lifetime deal offer
📢 Lock in the $280 deal with the code BF2025 , starting November 25th. Learn more about the lifetime deal offer and pros and cons of the platform here . Teachery just dropped a rare lifetime deal for their course platform and before you r…
- 82 | Batch creation tips for going-with-the-flow people
📌 Want to start scheduling? Explore Metricool - you'll get 50 posts for free every month! It's the simplest way to schedule your content to several platforms at once. If you’ve ever rolled your eyes at the idea of batch content creation,…
- 81 | Unlearning the ways of hustle culture
After more than a decade of working online (and staying in a constant state of “busy”), I’ve hit a turning point - one where my most profitable months are also my calmest ones. In this episode, I’m talking honestly about what it’s like to…
- 80 | Not-so-passive ways to boost your sales when things feel slow
Let’s be real - sometimes “passive income” isn’t all that passive. In this episode, we’re talking about the active , roll-up-your-sleeves side of running an online business - the simple but often overlooked tasks that actually move the nee…
- 79 | The one email sequence that generates the most $$$
Ever wish your email list could make sales while you nap, travel, or just don’t feel like showing up online ? In this episode, we’re diving into the one email marketing sequence that completely transformed my business: my “never-ending” nu…
- 78 | Strategies to launch with a small audience
No massive audience? No problem. In this episode, I’m breaking down how to actually launch your online course or digital product when your audience is small - like under 500 followers small. Because here’s the truth: a small, engaged audie…
- 77 | How content creators actually make money (IG, TikTok and elsewhere...)
Up until now, I’ve focused mostly on scaling your business with digital products. But moving forward, I want to broaden the conversation and talk about making money online in more ways, because there’s more to online income than just cours…
- 76 | How I keep my business costs ridiculously low (The exact Toolstack)
Confession: last week I missed publishing a new episode for the first time in a year and a half. My podcast streak is officially broken (cue dramatic music). 📥 Get my free Product Platform Guide here (while the full Toolstack is being upd…
- 75 | Growing Instagram from zero: behind-the-scenes of starting fresh
What happens when you decide to start completely fresh on Instagram - even if you already have a business account with followers, content, and years of work behind you? In this episode, I’m sharing the real story behind why I launched a br…
- 74 | Is Stan Store worth it? Stan Store review for digital product creators
If you’ve spent any time on Instagram lately, you’ve probably seen creators linking to Stan Store - and maybe you’re wondering if it’s the right platform for you. In this episode, I’m breaking down my honest experience of moving to Stan St…
- 73 | Could your AI Twin take over your content?
This episode wasn’t even on my to-do list, but I’ve been down an AI rabbit hole for hours and had to hit record while the thoughts were still hot. Today, I’m unpacking AI avatars, AI “twins,” and voice generation and what they could mean f…
- 72 | What nobody told me about ads - PART 2
I’m back with part two of my ads journey and let me tell you, it’s been a hot mess . If you haven’t listened to part one yet, I recommend starting there to hear about my starting strategy. In this follow-up, I’m spilling what actually happ…
- 71 | Deep-dive into my ads strategy - PART 1
📢 Kickstart Your Course Challenge is now open for enrollments - save your spot for the next Live round starting Sept 15th! In this episode, I’m taking you behind the curtain of my very first intentional dive into running ads for my busine…
- 70 | Why your course isn't selling and what to do about it
You’ve built the course. You’ve poured your expertise into it. So why on earth is no one buying it? In this episode, we’re doing a no-BS, step-by-step audit of your course, offer, and marketing funnel to figure out exactly where things mig…
- 69 | Blueprint of a best-selling course - best practices to follow
So... what does a bestselling course actually look like? If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog. In this w…
- 68 | Is blogging dead in 2025?
Blogging is so 2005... or is it? In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead? Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the mo…
- 67 | Start building your offer funnel
🎬 Get started with Your First Mini Course Workshop. Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your l…
- 66 | How much does it really cost to create an online course?
Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS. Whether you’re transiti…
- 65 | Creating tripwires and order bumps that make sense and profit
🔓 The Kajabi Glow-Up Experience is now open for enrollments. In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible. We do a deep-dive in topics like: The #1 m…
- 64 | Audit and optimize your own funnels
In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after. We’re talking about common mistakes, op…
- 63 | Low-ticket offers may be the exact thing you need - here's why
🎬 Explore Your First Mini Course Workshop here. Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone. In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers w…
- 62 | Why would anyone buy YOUR offer?
If you've ever asked yourself, “Why would anyone buy my product when there are already a hundred out there?” - this one’s for you. Inside this episode, I’m walking you through three mindset shifts that’ll help you stop second-guessing your…
- 61 | Is Kajabi really worth it?
📥 Get your free Digital Product Platform guide here. Ah, Kajabi - my old nemesis. In this episode, I spill the tea on one of the most hyped platforms in the digital product space. Is it the holy grail of online course and product hosting,…
- 60 | How to know if your course will sell?
Oh, the almighty question of WILL IT SELL? How to know if your course will actually make the expected profit? How will your first launch go? What to keep in mind and what to get prepared for? All of that and more in this episode that also…
- 59 | Taking social media break and letting go of *busy*
📣 Explore all the mentioned offers here! In this episode of the Savvy Offer Hub , I’m sitting down for a long-overdue, unscripted life and business update. I’m chatting about what’s been going on behind the scenes lately - from battling a…
- 58 | Let's chat about making *zero* with your courses
In this episode, I’m taking you way back - to my very first course launch... and the grand total of sales I made: drumroll ... zero. Yep, I said it. I had the idea, the passion, the cute Canva slides (well, for the second course, anyways)…
- 57 | "I made $10K overnight" - oh, did you?
In this episode, I pull back the curtain on the wild world of online income claims. You know the ones: “I made $10K overnight!” or “My first launch hit 6 figures!” Yeah… let’s talk about that . I’m diving into why most income claims are ei…
- 56 | No-bs offer pricing: how to price an online course?
In this episode, I’m breaking down one of the most confusing parts of digital product creation: how the hell to price your offer. I’m not here to give you some “industry standard” pricing chart or tell you what everyone else is charging -…
- 55 | Honestly, I just don't love selling
Here, the moment has come and I've finally said the truth out loud. I HATE SELLING. It feels so freeing to state this :) Can you relate? Do you hate selling but have to keep showing up? Do you feel like you're stuck in a vicious cycle of a…
- 54 | Tools, platforms and softwares that hold my business together
Want a peek behind the scenes of anonline business? In this episode, I share the exact tools and systems I use to run my digital product business without breaking the bank. From website platforms and product hosting to marketing tools, vid…
- 53 | Throw that e-book out the window: better first digital product ideas
Get Your First Mini Course Workshop here 🔓 Years of course creation experience all packed up for you in this one action-focused Workshop – because it really can be that simple. What is the best digital product to get started with? (And wh…
- 52 | Are courses still profitable in 2025?
📌 If you're ready to start working on your course, join us for Kickstart Your Course Challenge starting April 14th. Today's topic is a juicy one! Are courses still profitable? Is creating an online course worth your time and effort? And w…
- 51 | Let's get technical: downsides of platforms without video hosting (like ThriveCart!)
In this podcast episode, we're about to get a bit technical and chat about online course video hosting and video hosting for any other digital products you may create. 📥 Get access to FREE Digital Product Platform Masterclass here. What i…
- 50 | Thinking about starting a podcast? Tips for first-time podcasters
The 50th episode of the Savvy Offer Hub podcast is HERE 🥳 On that note, the focus of this episode is to inspire you to take that leap of faith and start podcasting as well if it's been on top of your mind. In this episode, you'll learn a…
- 49 | My Instagram views grew by 140% - here's how
Ready to uplevel your Instagram presence? In this podcast episode, I talk all about that! I do a deep-dive of what I did to grow my Instagram views by 140% over the period of a few weeks. If your Instagram presence has been stagnating, tes…
- 48 | Making more while embracing being a Projector in online business
In this episode, I dive into the woo side of business, focusing on human design and being a projector in online business. If you’ve ever felt like traditional strategies don’t work for you, human design might offer the clarity you need. I…