Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
Business & Finance
About
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Episodes
- Episode 304: Keeping on Top of Marketing Trends Plus Using Webinars to Build a List
In episode 304, Jim Edwards and Stew Smith cover recent marketing trends applicable to businesses. Jim also demonstrates how to utilize webinars for list building.
- Episode 303: Step by Step Process on Book Writing Master Class
In Episode 303, Jim Edwards and Stew Smith detail the process of writing and selling a book. They also explain how a book can benefit a business, addressing common challenges people face.
- Episode 302: Book Planning: Planning Makes Your Book Be Successful (and Complete)
In episode 302, Jim Edwards and Stew Smith talk about the crucial planning steps involved in writing a book, guiding listeners through the process from initial concept to eventual publication.
- Episode 301: Don’t Get Stuck in the Book Writing Process – Know Your Audience
Jim Edwards and Stew Smith discuss the book writing process, focusing on how a thorough understanding of the target audience helps overcome common obstacles and guides the development of a book idea.
- Episode 300: Book Interview Question Genie Walk-Through with Jim Edwards (A Master Class in Content Creation)
Jim Edwards demonstrates his Book Interview Question Genie software, an AI tool for developing content such as interview questions for podcasts, articles, sales descriptions, social media posts, and books.
- Episode 299: Jim Edwards Genie Hack with Brainstorm Coaching Offer Genie with Previously Written Content
Jim Edwards and Stew Smith walk you through a Genie Hack by taking a chapter (or article) you have written to help you create a list of coaching plans and offers for higher ticket items using previously written content. Check out Jim’s wor…
- Episode 298: Why Writing a Book Changes Everything - It is a Strategic Business Move
Jim Edwards and Stew Smith discuss why adding a business book to your marketing plan is a strategic business move. Check out Jim’s words of wisdom as he breaks this down for all of us. Writing a book is about becoming the person people lis…
- Episode 297: Build an Offer You Cannot Refuse with Jim Edwards
Jim Edwards and Stew Smith discuss using a book to help make business offers for higher ticket items that people cannot refuse. Using https://CopyandContent.ai Super Genies, check out the Genie Walk-Through Jim does to take any offer you w…
- Episode 296: Books to Open Doors, Get Leads, and Higher Ticket Item Sales
Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom…
- Episode 295: The Buy, Build, and Borrow Your Client List Show with Genie Walkthrough
Jim Edwards breaks down how to build (or rebuild) your client list from nothing. We discuss all the ways to grow your client list from scratch. Then, Jim walks us through an AI Genie program that helps you build a promotion offer, complete…
- Episode 294: Book Royalties vs. Stage Pitch Using Book
Jim Edwards breaks down his most profitable use of writing a book. It is not book royalties, though those are nice. The biggest gains in revenue from writing a book come from a wide variety of uses of the book as leverage to sell higher-pr…
- Episode 293: Jim Edwards Breaks Down Leads, Subscribers, and Relationships in Business
Jim Edwards and Stew Smith discuss the differences between leads, subscribers, and relationships with potential customers and current customers. Creating a customer is one thing, but creating a return customer requires a relationship. Chec…
- Episode 292: Jim Edwards Coaches Content Marketing in 2026 (Age of AI)
Jim Edwards explains consistent content marketing over the last 20 years and how things have changed from data being valued to results being valued. There is data, information, knowledge, experience, and wisdom. Where dones your content ra…
- Episode 291: Jim Edwards Teaches Lead Magnets - Building with Quality
Jim Edwards and Stew Smith discuss how to create useful free content to help you build leads, relationships, and sales, personally created for your ideal customer – AKA the Avatar. What is the difference between a lead magnet and a t…
- Episode 290: Simplify Your Day, Make More Money: Focused Energy = Productivity
Jim Edwards and Stew Smith discuss working at your best. Simplify your day. Is there a time in the daily schedule when you have your best work? These are some ways to refocus your energy to have the best production in your day. Check…
- Episode 289: Act Now on Big Projects – If it Not on the List, It Does Not Exist
Jim Edward and Stew Smith discuss the steps of getting big content marketing projects done, then walk you through a CopyandContent.ai Genie that does it all for you! Is there a time in the daily schedule when you have your best work?…
- Episode 288: AI Content Creating Changes Upcoming (Search, Video, & More)
Jim Edwards and Stew Smith discuss working with AI in business focusing on smart reactions to changes in the future with search, AI created content and much more. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at htt…
- Episode 287: Don't Wait! Take A.C.T.I.O.N. with Jim Edwards Coaching You to Reach Work, Life, Personal Goals
Jim Edwards and Stew Smith discuss taking ACTION on New Year's Goals in Business and Health. Break down the word ACTION into a six-point acronym to figure out how you get things done. Check out the Facebook Group – Sales Copy and Content M…
- Episode 286: Merry Christmas from Jim and Stew - Plus Bonus Feature to Crush the Last 7 Days of the Year!
Jim Edwards and Stew Smith discuss how to use the last week of the year to simplify your life/business or double down on a project with new found focus. Some of the best ideas and accomplishments have generated in this week between Christm…
- Episode 285: Share Wisdom and Knowledge to Set Yourself Apart from Information and Data
Jim Edwards and Stew Smith discuss getting your information from “experts”. It is wise to be able to differentiate information, knowledge, know-how, and wisdom. Check out this video of how to set yourself apart from everyone else spewing i…
- Episode 284: Adding Value to Existing Products and Services with Jim Edwards
Jim Edwards and Stew Smith discuss adding value to your products and services with a variety of options: bundles, new freebies, and specials. Then we do a Value Ladder Genie walk-thru using the CopyandContent.ai Genie with hack-…
- Episode 283: Creating Irresistible Offers For Your Business with Jim Edwards
Never quit creating offers! You need to master the offer sales copywriting process as you are constantly making offers to potential customers, whether you know it or not. How do you make them irresistible? Check out Jim Edwards as he coach…
- Episode 282: Getting More Eyeballs on Your Video Content / Live Events (after the fact)
Jim Edwards and Stew Smith discuss the options available after you create a useful piece of content, such as a video/webinar. Check out this laundry list of sharing and re-sharing important content that helps more people see your offer, op…
- Episode 281: Best Ways to "Cash In" with Your Book - Jim Edwards Coaches Book Marketing
After you write a book, then what? It is not magic that gets eyeballs on your book, it is work - marketing. Jim Edwards discusses many ways to make money off of your newly written book - sell books + use it as the authority tool to sell bi…
- Episode 280: Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards
What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Chec…
- Episode 279: The Never Quit Mindset of Jim Edwards
Never Quit Mindset with Entrepreneur and Business Coach Jim EdwardsJim Edwards is a highly successful entrepreneur with an internet marketing business for over 30 years. His resilience was born out of childhood illness and gritty choices t…
- Episode 278: The Front End and Back End (and in between) of Funnel Marketing with Jim Edwards
Jim Edwards and Stew Smith discuss turning articles into presentations, scripts for podcasts, and focus on funnel marketing. Then we make a presentation using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Group –…
- Episode 277: Learn the Best Ways to Leverage WHO You Know For Your Business / Book Launch with Jim Edwards
Jim Edwards and Stew Smith discuss one of the most important pieces of leverage in your business – WHO YOU KNOW. From the Rolodex and Friends and Family to the email list. Learn how to use who we know to improve your business from top to b…
- Episode 276: Sell More with Two Funnel Types Plus a Presentation Creator Walk-Through
JIm Edwards and Stew Smith discuss selling using AI art with Gemini and creating two types of funnels for different business purposes. Plus, Jim does a walk-through with the https://CopyandContent.ai Genies by taking an article and turning…
- Episode 275: Close the Loop and Get Things Done PLUS Make a Presentation in Minutes with Jim Edwards
Jim Edwards and Stew Smith discuss how unresolved tasks become unresolved problems and the basis to our mental stress each day. Then we make a presentation using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Grou…
- Episode 274: Turn Your Book Into a Course Into a Coaching Program (6 C's of Telling a Story)
Jim Edwards and Stew Smith walk through the Six C Story Genie from https://www.copyandcontent.ai to create content that personalizes the story of the journey of your products and services. Everyone needs an origin story and explaining the…
- Episode 273: Jim Edwards Discusses the State of the Union of AI in Business
Jim Edwards discusses the speed at which AI is joining our lives, and most people do not even realize it. What do you need to know in this new world of AI search, AI disrupting the job market, and how to be in front of the wave that is com…
- Episode 272: Take Action and Make Better Offers with Jim Edwards
Jim Edwards and Stew Smith demonstrate using the Genies to create useful offer bundles to help build future sales because the value is too good to pass up. Take Action.Check out the Facebook Group – Sales Copy and Content Marketing Hacks a…
- Episode 271: Getting Started and Never Quitting
Jim Edwards and Stew Smith discuss the importance of Never Quitting, but then shift the discussion to an even more important piece of the process: Getting Started. Try out these new getting started ideas to reframe your doubts and fears of…
- Episode 270: Response Emails to Build Customer Following and Loyalty
Jim Edwards and Stew Smith demonstrate using the Genies to create useful emails and communications with customers to help build future leads, relationships, and sales, personally created for the ideal customer – AKA Avatar. Check out…
- Episode 269: Jim Edwards Discusses Adding Value to Your Marketing in Your Cart *Upsell*
Jim Edwards and Stew Smith demonstrate how to use the Genies to create useful content that helps prevent sales from being lost in abandoned carts.Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.fa…
- Episode 268: Jim Edwards Discusses Onboarding of New Customers
Jim Edwards and Stew Smith demonstrate using the Genies to create useful content that helps understand how the use of the funnel helps you with onboarding new customers. Check out the Facebook Group – Sales Copy and Content Marketing…
- Episode 267: You Launched - Now What? With Jim Edwards
Jim Edwards walks us through a few steps to take your new product into a best seller and a life-changing piece of your business. Never Stop Selling! How can you upgrade your product to help you with an even more powerful re-launch? C…
- Episode 266: The Product Re-launch at Copy and Content AI - Why You Need It and How to do It!
Watch Jim Edwards discuss the process of launching, relaunching, and never stop marketing your product, service, or book. There is a genie for this. Check out this walkthrough. The Re-Launch - Don't miss Jim's master class on pr…
- Episode 265: Launch and Relaunch Your Book - Never Stop Marketing with Jim Edwards
Product Launch - Do You Want to Do It Right? Watch Jim Edwards discuss the process of launching, relaunching, and never stop marketing your product, service, or book. The formula for success: Quit over thinking, start doing, pay atte…
- Episode 264: Become an Author - New Author Interview with Jim Edwards / Stew Smith
Jim Edwards discusses the process of writing a book and what most people fail to do after completion (if they complete it) - market it properly. We have a guest author Larry Carter (retired Air Force / Police Chaplain) who has incred…
- Episode 263: Watch Out for Fake AI Testimonials, Content, Ads, and More - Jim Edward Explains
Jim Edwards shows how he made a fake testimonial using a picture and turned it into a video in as little as 10 minutes using various AI tools. This is more public service announcement but it is also an explanation of what you can do with p…
- Episode 262: Jim Edwards Discusses Book Promotion with Author Stew Smith
Jim Edwards of https://www.copyandcontent.ai discusses book sales with author Stew Smith, the importance of starting a business or improving your current one by positioning yourself as an authority through publishing a book. See how to do…
- Episode 261: Jim Edwards Shows Us How to Make a Movie Trailer in 14 Minutes!
Jim Edwards of https://www.copyandcontent.ai discusses creating a movie trailer to boost sales and promote your business with new AI tools that are super easy to create and compose with. See how to do it with Jim’s program at https://copya…
- Episode 260: Lead with Soul and Top It Off with DATA - Developing Sales Letters and Product Descriptions with Jim Edwards
Jim Edwards and Stew Smith discuss how to write compelling sales copy for books, courses, and any product/service in your business by leading with SOUL and Ending in DATA. In this presentation, I’ll guide you through a step-by-step process…
- Episode 259: Jim Edwards Discusses Using Books to Sell Bigger Services
Jim Edwards and Stew Smith discuss methods to use books to sell bigger services and grow your business. Using sales copy Ai AI-enhanced genies you can turn your idea into compelling sales copy that helps you make more sales. Check out…
- Episode 258: WriteYourBook.ai Challenge Demo With Jim Edwards
Learn the process of how to use AI to enhance your writing ability without feel like you are cheating. You still focus on the purpose of the book and the audience you seek to cover in your book. Jim shows you the planning process of orderi…
- Episode 257: CopyandContent.ai - Launching a Book (or New Product)
Are you looking for scripts and product descriptions for your new product launches? Look no more because https://www.copyandcontent.ai has the specific and easy-to-use fill-in-the-blank software programs to help you build your business.Whe…
- Episode 256: Jim Edwards Explains Copy Hacking vs. Sale Copywriting
With Jim's 30+ years of expertise as a sales copywriter and entrepreneur, we guide you through the Super Explainer Video Genie to develop a concise or comprehensive video script for any business or sales purpose. Check out these amazi…
- Episode 255: All That is Old is New Again with Mailbox Power - A Customer Retention Business You Got to Check Out
Jim Edwards discusses customer retention programs / marketing with Mailbox Power marketing director Turner Leslie. Do you need to keep members paying membership fees? Check out these clever programs to help you do that! Ch…