saas.unbound
Business & Finance
About
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers. At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit. They share their experiences, actionable insights, and mistakes to avoid. Your host is Anna Nadeina, Head of Growth at saas.group , passionate Growth Marketer, and a big believer in sustainable growth and the power of networking. saas.unbound is brought to you by saas.group
Episodes
- How we doubled prices twice without losing customers | J.Y. Delmotte @BuddiesHR
J.Y. Delmotte, co-founder of BuddiesHR, shares specific strategies on doubling prices twice without customer loss, leveraging Slack Marketplace SEO for inbound leads, and navigating platform risks. The discussion covers founder dynamics, a…
- 5 years of 100%+ growth with zero funding | Adnan Malik @ SoftwareFinder
Adnan Malik details how he grew Software Finder from a two-person startup in 2019 to 340 employees with over 100% annual growth, all without external funding. The discussion covers the challenges in B2B software purchasing, the impact of a…
- A serial bootstrapped SaaS founder's framework | Aaron Gibson @ Hurree
Aaron Gibson, founder of the data analytics platform Hurree, shares his strategies for bootstrapped SaaS businesses. He discusses his framework for demonstrating user value, managing team retention, and deciding on growth channel investmen…
- The wrong way to bring AI into your company | Leo Goldfarb @ Albato
Leo Goldfarb, co-founder of Albato, discusses the challenges and strategies for implementing AI in a business, particularly when competing with established players and lacking dedicated AI expertise. The episode covers Albato
- From open source side project to bootstrapped solo business | David Boyne @EventCatalog
David Boyne shares his experience bootstrapping EventCatalog, an open-source documentation tool, from a side project to a $300K revenue business. He discusses his transition from AWS, his self-hosted license key model, AI-powered workflows…
- Why building inside your competitor is a better strategy | Pieter Boon @ImpactPilotv
In this episode of saas.unbound, Pieter Boon, co-founder of ImpactPilot, shares insights on building a Customer Success platform within HubSpot. He discusses the strategic decision to build inside a competitor
- The anti-hypergrowth SaaS: build a business you want to run | Joel Griffith @browserless
Joel Griffith, founder of Browserless, shares his experience building a SaaS company. He discusses the meaning of headless browsers, choosing bootstrapping over VC funding, achieving $1M ARR without a marketer, and the challenges of founde…
- Reputation management in SaaS: how to build trust | Pius Binder @ subsig
This episode features Pius Binder, co-founder of subsig, discussing the challenges and strategies for reputation management in the SaaS industry. Key topics include building trust, the impact of AI on software discovery, and optimizing the…
- How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics
Marko Saric from Plausible Analytics shares insights on bootstrapped growth, detailing how the company achieved sustained revenue increases while maintaining a churn rate below 4% for four years. The discussion covers their "boring marketi…
- How to build a dev tool with zero marketing with Sergiy Korolov @Mailtrap
In this episode of saas.unbound, Sergiy Korolov, co-founder of Railsware and Mailtrap, shares insights on growing a developer tool to hundreds of thousands of users without marketing. He also covers Railsware's "product studio" model, the…
- How to execute a complete SaaS company pivot in ONE DAY with Simon Manz @entitys.io
In episode #9 of season 6, Anna Nadeina interviews Simon Manz, founder of entitys.io, about the challenges and strategies involved in pivoting a professional services company into a product-focused SaaS business. The discussion covers cult…
- Why your next recruiter might be a bot: inside AI-first hiring with Max Armbruster @ Talkpush
Anna Nadeina interviews Max Armbruster, founder of Talkpush, about AI-first hiring and recruitment automation. They cover challenges, bias, remote team building, and AI voice interviews.
- Why building B2C SaaS was easier for me with with Benjamin Houy @ CopyCat Cafe
In episode #7 of season 6, Anna Nadeina speaks with Benjamin Houy, founder of CopyCat Cafe, about his journey building B2C SaaS. They discuss the platform
- How 25 SaaS brands use AI and leverage agents with Belma Ibrahimovic @saas.group
Belma Ibrahimovic shares insights on how 25 SaaS brands utilize AI and agents, discussing the implications for teams, product development, and staying competitive in the AI landscape.
- How to rebrand a SaaS after hitting $1M ARR and not kill it with Iliya Valchanov @Juma
In episode #5 of season 6 of saas.unbound, Anna Nadeina interviews Iliya Valchanov, founder of Juma. They discuss the trigger for rebranding Juma, an AI workspace platform, after hitting $1M ARR, the importance of product communities, and…
- How to predict and control your AI SaaS cloud spend with Ed Barrow @Cloud Capital
Edward Barrow, CEO of Cloud Capital, explains how their platform helps finance and engineering teams control, forecast, and optimize cloud spending, particularly for AI SaaS applications. The discussion covers cloud spend benchmarks, the i…
- How to 10x your SaaS product team with an internal community with Arne Kittler @Product at Heart
Arne Kittler, co-founder of Product at Heart, shares insights on building internal communities to scale SaaS product teams. The discussion covers the power of product communities, internal vs. external approaches, community building at Xin…
- Bootstrapping a dev SaaS as a non-tech Founder with Frank Lämmer @ fortrabbit
In episode #2 of season 6 of saas.unbound, Anna Nadeina speaks with Frank Lämmer, co-founder of fortrabbit. They discuss his journey from graffiti artist to tech entrepreneur, the founding and early days of fortrabbit, and their developer-…
- Bootstrapping in the age of AI: Outseta’s next big bet with Geoff Roberts @Outseta
Anna Nadeina interviews Geoff Roberts, co-founder of Outseta, on the saas.unbound podcast. They discuss bootstrapping in the AI era, Outseta's platform, market trends including AI's influence on SaaS M&A in 2025, competitive advantages, cu…
- SaaS founders leveraging PLG and AI to get to their dream exit with Tim Schumacher @saas.group
In this episode of saas.unbound, host Anna Nadeina interviews Tim Schumacher of saas.group about the company's business model, SaaS M&A market trends for 2025, and the impact of AI on business strategy and team management. They also discus…
- Growth hacks of a SaaS solopreneur: leveraging AI for marketing with Mike Strives @Upvoty
Mike Strives, founder of Upvoty and CopyPaste Lab, shares his journey from high school dropout to agency owner, discusses building and validating SaaS products like Upvoty, and details his strategies for leveraging AI in solopreneurship, l…
- AI‑driven SEO revolution: the future of discoverability with Bernard Huang @Clearscope
In this saas.unbound episode, Bernard Huang, co-founder of Clearscope, shares insights on the impact of AI on SEO, the use of AI-generated content, and strategies for ranking in AI-driven search results.
- Pricing as a journey: secret to scaling bootstrapped SaaS with Vova Feldman @Freemius
In episode #47 of season 5 of saas.unbound, Anna Nadeina interviews Vova Feldman, founder of Freemius. They discuss the evolution of pricing strategies for bootstrapped SaaS, early customer acquisition challenges, community building, hirin…
- Bootstrapping AI SaaS: costs, CAC, and real traction with Todd Hooper @LandingSite
In episode #45 of season 5, Anna Nadeina interviews Todd Hooper, founder of Prerender and LandingSite.ai. They discuss his career path, the acquisition of Prerender, the development of LandingSite.ai, and insights into bootstrapping an AI…
- From $80 to $3,000: enterprise SaaS pricing lessons with Alex Halkin @Competera
In episode 46 of season 5, Alex Halkin, CEO and Founder of Competera, discusses lessons learned from scaling an enterprise SaaS pricing platform. The conversation covers the company's origins, navigating enterprise sales, AI integration ch…
- Redefining SaaS product design with AI with Adam Fard @UX Pilot
In episode #44 of season 5, Anna Nadeina interviews Adam Fard, founder of UX Pilot. They discuss the evolution of SaaS product design, the role of AI in design jobs, market differentiation, and lessons learned.
- How to sell your SaaS: from LOI to exit with Pavel Prokofiev and Juan Ignacio García Braschi
On saas.unbound, Pavel Prokofiev and Juan Ignacio García Braschi share insights on selling SaaS businesses, detailing the journey from Letter of Intent (LOI) to exit. They cover aspects such as valuation, approaching buyers, deal structure…
- Scaling SaaS after a merger without losing momentum with Matt Colebourne @Qwist
In episode #42 of season 5, Anna Nadeina interviews Matt Colebourne, CEO of Qwist, about the challenges and strategies of scaling a SaaS company post-merger. They cover topics like technical integration, business model transformation, and…
- Bootstrapping 5 SaaS products with LTDs and a content-first approach with Mike Hill @Curator.io
In episode #41, season 5 of saas.unbound, host Anna Nadeina interviews Mike Hill, co-founder of Curator.io and other SaaS products. They discuss his approach to bootstrapping multiple SaaS businesses, including strategy, team building, and…
- AI-first playbook: how to win in SaaS without a big team with Benjamin Spinola @SlidesGPT
In episode #40 of season 5, Benjamin Spinola joins saas.unbound to discuss an AI-first playbook for SaaS success. Topics include competing with larger AI companies, marketing strategies, product positioning, growth channels, managing AI ha…
- What founders don’t hear about failed SaaS exits with Joran Hofman @Reditus
In episode #35 of season 5 of saas.unbound, Anna Nadeina interviews Joran Hofman, founder of Reditus. They discuss the process and reasons behind a failed SaaS exit, covering initial contact, due diligence, and lessons learned from the exp…
- How to ship an A+ Campaign in 1 hour using ChatGPT 5 with Jordan Crawford @Blueprint
In saas.unbound episode #38, host Anna Nadeina speaks with Jordan Crawford, founder of Blueprint. They discuss strategies for building effective go-to-market playbooks for early-stage startups, including messaging, customer profiling, and…
- How AI is redefining PLG SaaS GTM with Dave Boyce @Winning by Design
In saas.unbound episode #37, Tim Heicks discusses with Dave Boyce of Winning by Design how AI is transforming Go-To-Market (GTM) strategies in PLG SaaS. They explore AI's influence on customer discovery and the evolving landscape of enterp…
- Founder freedom over funding: scaling bootstrapped SaaS the smart way with Vitaly Motuz @ReviewsOnMyWebsite
In episode #36 of season 5 of saas.unbound, Anna Nadeina interviews Vitaly Motuz, founder of ReviewsOnMyWebsite and TextNinja. The discussion covers scaling bootstrapped SaaS businesses, brand strategies, partnerships, growth, marketing, a…
- How to keep SaaS customers engaged in the age of AI with Dave Bui @AhaSlides
In episode #35 of season 5 of saas.unbound, Anna Nadeina interviews Dave Bui, founder of AhaSlides. They discuss building a global team, sales strategy, product-led growth, and the opportunities and challenges of AI in SaaS.
- How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group
In episode #34 of season 5 of saas.unbound, Anna Nadeina interviews Ane Wiese and Benjamin Thornton about Answer Engine Optimization (AEO). They discuss strategies for improving brand visibility in AI-powered search platforms and the emerg…
- 10x startup thinking: how AI can supercharge your B2B SaaS with Daniel Sternlicht @Common Ninja
Daniel Sternlicht, Co-Founder & CEO of Common Ninja, discusses the impact of AI on B2B SaaS, covering early beginnings, monetization, scaling, AI integration, hackathons, and its role in product development and customer insights. The episo…
- Warm leads & AI outreach: the future of B2B SaaS sales with Maximus Greenwald @warmly.ai
In episode #32 of season 5, Anna Nadeina interviews Max Greenwald, founder of Warmly, an AI-driven sales platform. They discuss AI's role in identifying and engaging leads, the future of sales, and personalized outreach strategies.
- From prototype to product-market fit: the fast-track SaaS playbook with Jérôme Vobmann @Zola
In episode #32 of season 5, Anna Nadeina interviews Jérôme Vobmann, founder of Zola HR. They discuss Zola's evolution from a free tool to a B2B platform for SMEs, covering bootstrapping challenges, fundraising, sales strategies, and team b…
- AI-powered CX SaaS: the secrets of enterprise adoption with Pierce Buckley @babelforce
In episode #29 of season 5 of saas.unbound, Anna Nadeina interviews Pierce Buckley, CEO & Co-founder of babelforce. They discuss the evolution of AI in contact centers, the challenges of AI implementation, and the value proposition of babe…
- How to make AI work for your SaaS and skyrocket your growth with Josh Haynam @Interact
In episode #29 of season 5, Josh Haynam, founder of Interact, shares insights on leveraging AI for SaaS growth. The discussion covers AI integration within Interact's quiz-building product, its impact on lead generation, SEO, content strat…
- Forget the AI Buzz: building value, not features with Mustafa Mussa @adtron.io
Anna Nadeina interviews Mustafa Mussa, CEO & founder of adtron.io, on the saas.unbound podcast. They discuss transitioning to a product-based company, customer profiles, sales strategies, global expansion, integrating AI, and balancing pri…
- Reinventing the spreadsheet for the AI SaaS era with Torben Schulz @Rows
In episode #27 of season 5 of saas.unbound, Anna Nadeina speaks with Torben Schulz, Founder & COO at Rows. They discuss his journey from Harvard to entrepreneurship, the founding and features of Rows, development processes, and future AI i…
- Inside the SaaS acquisition: how to sell your company successfully with Antoine Minoux @Fernand
Antoine Minoux, founder of Fernand and ImprovMX, shares insights on the successful sale of his company, including finding the right buyer, navigating the transition, and overcoming legal hurdles. The discussion also touches upon AI compone…
- What makes AI SaaS products actually stick with Benedikt Böringer @Jamie
Benedikt Böringer, co-founder of Jamie, an AI meeting assistant, shares insights on creating AI SaaS products that endure. The discussion covers Jamie's inception, validation, growth strategies, marketing challenges, SEO, and brand buildin…
- How to stand out when building an AI-powered SaaS with Trygve Karper @Databutton
In episode #24 of season 5, Anna Nadeina speaks with Trygve Karper, co-founder of Databutton. They discuss building AI-powered SaaS products, Databutton's no-code platform for AI-driven web applications, customer use cases, development cha…
- Why buying a boring SaaS might be better than building one with Matthew Tse @ImprovMX
In this episode of saas.unbound, Matthew Tse, CEO of ImprovMX, shares his background, experiences with failed ventures, and the process of acquiring ImprovMX. He also provides advice for founders on acquiring SaaS businesses, deal structur…
- UI, AI, and new SaaS models at 37signals with Jason Fried
In episode #22 of season 5, Jason Fried, co-founder of 37signals, joins saas.unbound to discuss UI, AI, and new SaaS models. The conversation touches on Hey.com, Basecamp, Once.com, and the new bug tracker Fizzy, along with insights into h…
- Mastering SaaS growth without burning out as a solo founder with @Jason Zigelbaum @Zigpoll
In episode #19 of season 5 of saas.unbound, Anna Nadeina interviews Jason Zigelbaum, founder of Zigpoll. They discuss building and marketing Zigpoll, customer support strategies, branding, affiliate management, balancing solo foundership w…
- Scaling SaaS: how customer insights drive SaaS growth with Johannes Karjula @Trustmary
In this saas.unbound episode, host Anna Nadeina interviews Johannes Karjula, founder of Trustmary, a customer review management platform. They discuss Karjula's entrepreneurial journey, the founding of Trustmary, strategies for customer-le…