Right About Now - Legendary Business Advice
The Future of Sports Betting Marketing: AI, Brand Experience & Celebrity Ads | Casey Hurbis
Ryan Alford interviews Casey Hurbis, CMO of BetMGM, about the evolution of marketing, the role of AI in personalization, and the "Make It Legendary" campaign with Jon Hamm. They discuss data-driven strategies and leveraging the MGM Resorts ecosystem for player experience.