Creating Memorable Experiences for Modern Donors with Brand Building with Brady Josephson
In this episode of The Responsive Lab , hosts Carly Berna and Scott Holthaus sit down with Brady Josephson, VP of Marketing and Growth at charity:water. Brady makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. He unpacks how charity:water’s latest initiatives — including their immersive Experience Lab and viral “Work from Bed” campaign — are using creativity and real-world touchpoints to increase future donor demand and loyalty. From the difference between performance and brand marketing to tangible ways nonprofits can create their own pattern interruptions, this episode is a practical and inspiring masterclass in modern donor engagement. 🔗 Follow Brady on LinkedIn: linkedin.com/in/bradyjosephson 🔗 Learn more about charity:water: charitywater.org Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist