Industry Insight: How experiential marketing is reshaping celebrity partnerships
From K-pop to Hollywood, global entertainment today is built on more than just star power — it’s driven by strategy, partnerships, and cross-border connections. But behind the scenes, a Singaporean company is quietly making moves with major international collaborations, that goes beyond just traditional marketing strategies. On Industry Insight , Lynlee Foo speaks to Harris Lim, Founder and CEO of Fast Track Entertainment to find out how brands are moving from traditional ads to a mix of celebrities, creators and experiences. See omnystudio.com/listener for privacy information.