Research Reframed
Business & Finance
About
Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.
Episodes
- What is the secret art to the modern interview?
Jasmina speaks with experienced moderators Andy Fielder and Jeff Hall about the techniques of qualitative research, including active listening and managing group dynamics. They also discuss the capabilities of AI moderators compared to hum…
- Has the definition of “premium” changed in the social video era?
Research Reframed discusses the changing definition of 'premium' video content. Guests Hena Naghmi and Max Thomson analyze how short-form content is now considered premium due to shifts in audience behavior and the rise of social content o…
- Will AI redefine the future of qualitative research?
This episode features AJ Giovannetti discussing NRG's use of AI moderation and platforms for scalable qualitative research, enabling mass consumer engagement and rapid insight generation. The discussion highlights the value of qual-at-scal…
- How are SMBs hacking the future of B2B marketing?
This episode discusses how SMB marketers are shifting from chasing reach to prioritizing precision for growth. Featuring insights from LinkedIn's Vita Molis, it explores SMBs' adoption of AI and thought leadership strategies based on new r…
- How has the conversation around masculinity changed one year after Adolescence?
This episode discusses the shifting conversation around masculinity one year after Netflix's Adolescence, examining media portrayals and cultural redefinitions with guests from NRG. It draws on the Hero Complex research to explore industry…
- What do our panel of tech experts see coming next?
Jasmina and David Byler discuss the Key Opinion Leaders (KOL) Panel, exploring the influential voices shaping AI policy and their perspectives on AI anxieties and the US's position in the global AI race.
- How are superfans transforming the franchise landscape?
This episode of Research Reframed discusses how superfans are transforming the franchise landscape. Guests Matt Blong and Collin Leirvik explore the shift from broad appeal to deep engagement with fandoms like gamers and anime enthusiasts,…
- What can 7,000 stories written by kids reveal about modern childhood?
Research Reframed discusses how generative AI enhances research, featuring a case study analyzing over 7,000 children's stories to understand evolving childhood hopes, fears, and needs over the past two decades.