S2 Ep1849: FRUGAL FRIENDS Jen Smith & Jill Sirianni: How Marketing Manipulates You to Spend Money You Don't Have

Jen Smith and Jill Sirianni of the Frugal Friends Podcast explain how marketing uses emotional strategies like parasocial intimacy, authority through complexity, and false empowerment to manipulate audiences into unnecessary spending. They share personal examples of being…

Mentioned

topics

• marketing strategies
• consumer spending
• parasocial intimacy
• authority through complexity
• false empowerment

persons

• Jen Smith
• Jill Sirianni

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